• In Q4 2006, Web traffic to the Apple parent company grew 26 percent year over year, from a three month average monthly unique audience of 31.3 million to 39.6 million.
• In December 2006, the Apple Web brand ranked No. 1 in its category, Hardware Manufacturers.
• iTunes, Apple Product Information & Support and .mac were the top three fastest growing Apple Web channels year over year in Q4 (see Table 1). Apple Store and QuickTime saw flat growth over the same time period but grew 49 percent and 3 percent from Q3 to Q4 2006, respectively.

Table 1: Fastest Growing Apple Web Channels, Q4* Year over Year (U.S., Home and Work)
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Source: Nielsen//NetRatings, January 2007

*Quarterly Web traffic based on a three month average monthly unique audience.