"They will be very competitive from a cost, quality, range standpoint."
Ford confirms plans to introduce a long-range electric vehicle to compete with the likes of Tesla and General Motors.
Company CEO Mark Fields refuted some reports that Ford f had no intention to develop an electric car that could go 200 miles or more on one charge, and instead, offered a firm answer on their battery-powered vehicle plans.
“Absolutely,” he said in a conference call with analysts on Thursday, in response to a question on Ford’s intentions on launching a long-range EV. “Our approach, very simply, is we want to make sure that we are either among the leaders or a leadership position in the product segments that we are in.”
Last December, the Dearborn automaker said it was dedicating $4.5 billion to develop its own fleet of electric vehicles, and promised 40% of the company’s models would come in electrified versions by 2020. He affirmed this with analysts on Thursday. “They will be very competitive from a cost, quality, range standpoint to allow us to move the business forward.”
He declined to provide a timeframe for the launch of Ford’s long-range electric vehicle, something noteworthy considering that General Motors gm has already started pre-production on its 200-mile Chevrolet Bolt EV, with an eye to a retail launch by the end of the year.