High Touch, Higher Stakes

Booking a trip and buying a home rank among the most emotionally loaded decisions a person makes. For decades, the travel and real estate industries have relied on the human touch to close deals. Now AI is rewriting the rules. Glenn Fogel runs one of the world's largest travel marketplaces; Ryan Serhant is rebuilding the real estate brokerage from the ground up with AI. Do intelligent machines promise to amplify the expert human sat the center...or simply replace them? Glenn Fogel, President and CEO, Booking Holdings; Booking.com Ryan Serhant, Founder and CEO, SERHANT. Allie Garfinkle, Senior Writer, Fortune