The Industry and the Instigator

The music business was built in a golden age of mass media: wide distribution, narrow access, and a curated portfolio of monetizable megastars. Digital downloads broke it. Will AI save it—or drive it into the ground? After two decades at two revolutionary media companies, Netflix and YouTube, Robert Kyncl must now confront the collision of creativity and technology as CEO of one of the "big three" recording giants. He's joined by Warner recording artist Grimes, a creative rebel in her own right who's spent years experimenting with AI-generated music and digital identity. In an intelligent age, can the music industry self-replicate its way to success? Robert Kyncl, Chief Executive Officer, Warner Music Group Grimes, Chief Executive Officer, GESSERIT; Producer; Self-Replicating PopStar Andrew Nusca, Editorial Director, Brainstorm, Fortune