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Virtual Reality
Virtual Reality
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By
Eva Roytburg
December 5, 2025
Tech
Apple is suing a former senior employee, alleging he stole trade secrets about the $3,500 Vision Pro before taking a job at Snap
By
Dave Smith
July 2, 2025
Tech
Apple probes next frontier with new brain implant standard. But what it really needs is to sell more iPhones
By
Verne Kopytoff
May 14, 2025
Tech
ASICS, the 75-year-old sportswear maker behind the Onitsuka Tiger brand, gets into virtual reality with a new Pong-like video game
By
Nicholas Gordon
March 28, 2025
Newsletters
Intel and the Magnificent 7: A nightmare inside a bonanza
By
Alexei Oreskovic
January 2, 2025
Newsletters
Presidents and tech history, then and now
By
Alexei Oreskovic
December 30, 2024
Leadership
Gen X Ex-Google exec says he doesn’t record meetings: ‘If something is really important, I will remember’
By
Orianna Rosa Royle
December 3, 2024
Power doesn’t always mean profit: What builders of digital ecosystems can learn from the metaverse
By
François Candelon
,
Michael G. Jacobides
and
Katie Round
August 30, 2024
Commentary
My Apple Vision Pro turned me into a bona fide Glasshole, again
By
PJ Stephen
June 20, 2024
Retail
Ikea will pay humans $17 an hour to work virtual jobs in its video game store
By
Seamus Webster
June 7, 2024
Tech
Microsoft is laying off workers at its Mixed Reality business as the technology that inspired Mark Zuckerberg to rename his company struggles
By
Christiaan Hetzner
June 4, 2024
Magazine
Silicon Valley startups are invading the military market
By
Jessica Mathews
May 29, 2024
Success
Tough Mudder’s millionaire founder lured investors for his immersive new gaming venture with a live demo and scoreboard to heighten ‘fear of missing out’
By
Orianna Rosa Royle
March 24, 2024
Success
Ex-NFL player Andrew Hawkins regrets not investing early in StockX, now valued nearly $4 billion—but he did learn a lesson
By
Vanessa Perdomo
and
Bloomberg
March 9, 2024
Tech
The guy who bought the first Apple Vision Pro in New York says it’s a ‘bit heavy’ and he doesn’t use it as much as he expected—but he isn’t returning it
By
Jessica Mathews
March 1, 2024
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Banking
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