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Brian Niccol
AIStarbucks CEO reveals a ‘secret AI barista’ that assists with making coffee in real time—and may one day predict your order
By Nick LichtenbergOctober 16, 2025
A young person with yellow hair and wired headphones walks in front of the Starbucks coffee shop, looking in.
North AmericaStarbucks chases Gen Z nostalgia, betting $1 billion on plan to bring back the ‘third place’
By Eva RoytburgSeptember 25, 2025
Brian Niccol smirks in a chair
RetailStarbucks CEO says the company is doubling down on protein and gluten-free options: ‘I believe our food needs to match the craft of our coffee’
By Dave SmithSeptember 20, 2025
Starbucks
LawDisgruntled Starbucks workers in 3 states sue over dress-code changes, saying the company refused to reimburse them
By Dee-Ann Durbin and The Associated PressSeptember 18, 2025
Brian Niccol sits on a chair onstage in front of a blue and purple background.
EconomyStarbucks CEO says the coffee chain won’t lose its cash-strapped consumers because it’s on its way to being a ‘world-class customer service’ company
By Sasha RogelbergSeptember 17, 2025
Starbucks CEO Brian Niccol’s turnaround plan—and whether analysts think he’s earning his $100 million pay package
BankingStarbucks CEO Brian Niccol’s turnaround plan—and whether analysts think he’s earning his $100 million pay package
By Molly Liebergall and Morning BrewSeptember 12, 2025
Davenport, Florida, Starbucks Coffee, outside exterior drive thru through.
RetailStarbucks hops on the health craze with protein coffee weight-loss influencers had been concocting in its drive thru for months
By Nino PaoliSeptember 4, 2025
Paying bills on desk
Future of WorkThe white-collar job market is frozen—now bartenders and baristas are seeing bigger wage growth than desk workers
By Jessica CoacciAugust 21, 2025
worker
C-SuiteCEOs at America’s 100 largest low-wage employers are paid 632 times as much as the average worker, study finds
By Nick LichtenbergAugust 21, 2025
Starbucks CEO Brian Niccol.
CompaniesStarbucks’ CEO is ditching a merit system and giving all salaried staff a flat 2% pay raise instead
By Nino PaoliAugust 21, 2025
Starbucks CEO Brian Niccol
RetailBrian Niccol wants your Starbucks drink to be made within 4 minutes of ordering
By Eleanor PringleAugust 15, 2025
Robinhood CEO Vlad Tenev.
SuccessRobinhood CEO admits his RTO call was wrong and now says execs must be in the office 5 days a week: ‘Your manager is going through more pain than you’
By Jessica CoacciAugust 14, 2025
A group of young people fill tables and seats of a Starbucks cafe
RetailStarbucks asks customers in South Korea to stop bringing printers and desktop computers into stores as workers transform cafés into remote offices
By Sasha RogelbergAugust 11, 2025
Starbucks’ stock is being pummeled by Trump’s coffee tariffs while the rest of the market soars
EconomyStarbucks’ stock is being pummeled by Trump’s coffee tariffs while the rest of the market soars
By Jim EdwardsAugust 6, 2025
Starbucks
RetailStarbucks ends 6-year Gen Z experiment after finding proof that human connection is better
By Nick LichtenbergJuly 30, 2025
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