Sportswear
ConferencesNike and U.S. soccer execs on the World Cup: 4 weeks of games, 4 years of prep, 6 years of jersey design
By Preston ForeJune 1, 2026
By Michelle Chapman and The Associated PressMay 15, 2025
TechASICS, the 75-year-old sportswear maker behind the Onitsuka Tiger brand, gets into virtual reality with a new Pong-like video game
By Nicholas GordonMarch 28, 2025
FinanceNike’s stock price tanks as sports giant joins growing list of corporate casualties in Trump’s tariff battle
By Eleanor PringleMarch 21, 2025
By Chloe BergerSeptember 20, 2024
By Hallie SteinerJuly 30, 2024
RetailMillennial activewear brand Outdoor Voices is on the verge of bankruptcy after abruptly closing all its stores: ‘Our chairwoman was posting cat memes the day we were told’
By Jasmine LiMarch 26, 2024
RetailPuma bets on Africa’s wave of Gen Zers and their love for ‘casualization’ to drive growth—but analysts worry about the impact of laziness on the sportswear industry
By Ryan HoggFebruary 10, 2024
By Chloe TaylorJuly 24, 2023
LifestyleDemand for Yeezy shoes has rocketed since Kanye West’s anti-Semitic rants ended Adidas partnership
By Chloe TaylorFebruary 27, 2023
By Phil WahbaApril 12, 2022
PoliticsThe biggest sneaker company you’ve never heard of is capitalizing on China’s Nike and Adidas boycotts
By Grady McGregorApril 3, 2021
By David MeyerJuly 2, 2019
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