Rolex

Tennis sensation Coco Gauff
Success

Tennis champion Coco Gauff loves this $2 monthly subscription, cooks TikTok recipes, and treats herself with $3,000 shopping sprees

By
September 4, 2025
Rich Gen Z looking to buy watch.
Success

Sotheby’s teased a rare Rolex at auction for upwards of $1.7 million—and one day a rich Gen Zer could be its next owner

By
May 13, 2025
A man takes a picture of a giant model replica of a new Rolex land-dweller model
Retail

Swiss watches will face some of the highest U.S. tariffs at 31%—and its ripple effects will change the industry’s dynamic

By
April 7, 2025
The best of Watches and Wonders 2025—Fortune’s top picks
Retail

The best of Watches and Wonders 2025—Fortune’s top picks

By Alex Wood Morton, Aslesha Mehta and Fortune Editors
April 1, 2025
Photo of Sir Jim Ratcliffe
Retail

Billionaire Sir Jim Ratcliffe says he doesn’t wear a watch in London anymore amid Rolex mugging surge

By
January 28, 2025
A bundled-up shopper looks at a Rolex holiday display window.
Retail

Rolex quietly raises prices more than 8% after gold bashes through new records

By
January 2, 2025
Swiss watch exports fall again amid plummeting demand in China
Retail

Swiss watch exports fall again amid plummeting demand in China

By Andy Hoffman and Bloomberg
November 19, 2024
All the Rolex Submariner watches ever made are now near a total $50 billion market value
Retail

All the Rolex Submariner watches ever made are now near a total $50 billion market value

By Andy Hoffman and Bloomberg
November 13, 2024
Swiss watch exports plunge as Chinese demand dries up
Retail

Swiss watch exports plunge as Chinese demand dries up

By Andy Hoffman and Bloomberg
October 17, 2024
U.K. Rolex dealer buys watch site Hodinkee backed by LVMH and Tom Brady
Finance

U.K. Rolex dealer buys watch site Hodinkee backed by LVMH and Tom Brady

By Andy Hoffman and Bloomberg
October 4, 2024
McLaren's British driver Lando Norris (front) leads the pack as he drives at the start of the Formula One Singapore Grand Prix.
Success

LVMH signs major sponsorship deal with F1, replacing Rolex

By Angelina Rascouet, Andy Hoffman and Bloomberg
October 2, 2024
Swiss brand Omega suffers major decline despite leading Paris Olympics—Rolex, Patek Philippe and Audemars Piguet gain
Finance

Swiss brand Omega suffers major decline despite leading Paris Olympics—Rolex, Patek Philippe and Audemars Piguet gain

By Andy Hoffman and Bloomberg
September 13, 2024
The creation of the Rainbow Daytona marks an important moment in Rolex’s history as it displayed the brand’s ability to craft ultra-high-end jewelry watches using innovative gem-setting techniques.
Retail

The first-ever Rolex Rainbow Daytona from the 1990s heads to auction and could fetch over $3.5 million

By Andy Hoffman and Bloomberg
August 27, 2024
Tech CEO on people keeping a mouse forever: ‘Imagine it’s like your Rolex; you’re going to really love that’
Tech

Tech CEO on people keeping a mouse forever: ‘Imagine it’s like your Rolex; you’re going to really love that’

By
July 31, 2024
Max Verstappen of Netherlands, Oracle Red Bull Racing, portrait during the Formula 1 Rolex Australian Grand Prix of FIA Formula One World Championship from 30th of March to 2nd of April, 2023 on the Albert Park Circuit, in Melbourne, Australia. (Photo by Gongora/NurPhoto via Getty Images)
Retail

Rolex downturn? LVMH’s ‘smaller’ Swiss watch brand grapples with Rolex over $150 million Formula 1 sponsorship deal

By Andy Hoffman, Angelina Rascouet and Bloomberg
July 24, 2024

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