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RetailNike forms new team for secretive brand with Kim Kardashian
By Lily Meier, Kim Bhasin and BloombergApril 29, 2025
CEO Elliot Hill of Nike smiles on the field before the game between the Oregon Ducks and the Ohio State Buckeyes at Autzen Stadium on October 12, 2024 in Eugene, Oregon.
FinanceNike’s stock price tanks as sports giant joins growing list of corporate casualties in Trump’s tariff battle
By Eleanor PringleMarch 21, 2025
CEO Elliott Hill of Nike smiles on the field before the game between the Oregon Ducks and the Ohio State Buckeyes at Autzen Stadium on October 12, 2024 in Eugene, Oregon.
RetailAs Nike lags, CEO Elliott Hill said Ohio State Buckeyes coach Ryan Day revealed the key to a strong offense
By Amanda GerutMarch 21, 2025
LifestyleNike’s founder, a Walmart heiress, and the owner of the Dallas Cowboys are among the billionaires bankrolling March Madness Sweet 16 schools
By Sydney LakeMarch 20, 2025
FinanceTrain robbers have stolen nearly $2 million worth of rare Nike sneakers over the past year
By Chris MorrisFebruary 25, 2025
Freight train
RetailThieves targeting freight trains make off with $2 million worth of Nikes
By The Associated PressFebruary 25, 2025
Kim Kardashian attends the SNL50: The Anniversary Special at 30 Rockefeller Center on February 16, 2025 in New York City.
RetailNike launches new fitness brand with Kim Kardashian’s Skims
By Kim Bhasin and BloombergFebruary 18, 2025
J Dybantsa a member of the Utah Prep high school basketball team waves to the crowd during half time of the Brigham Young Cougars game.
SuccessMeet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull
By Emma BurleighFebruary 5, 2025
A man with a colorful sweater and "USA" ball cap sits in front of a background with the Nike logo
NewslettersFortune Archives: The Jordan effect
By Joey AbramsFebruary 2, 2025
MagazineApple tops the 2025 World’s Most Admired Companies list for the 18th year in a row
By Matthew Heimer and Scott DeCarloJanuary 29, 2025
Portrait photo of Nike CEO Elliott Hill smiling in a black sweatshirt with the Nike logo.
SuccessNike’s CEO was battling retirement restlessness—a single phone call unexpectedly yanked him back to the office as chief executive
By Emma BurleighJanuary 28, 2025
Elliott Hill
NewslettersNike’s new CEO aspired to the corner office. Here’s why that matters
By Ruth UmohJanuary 27, 2025
Portrait photo of Nike CEO Elliott Hill smiling in a black sweatshirt with the Nike logo.
LeadershipNike’s new CEO wants to bring the retail giant back to its sports roots
By Ruth UmohJanuary 23, 2025
NewslettersHow Nike’s new CEO plans to rebound from its worst year ever
By Sheryl EstradaJanuary 23, 2025
Leadership‘Nike’s back’: How its new CEO plans to reassert the brand’s dominance
By Amber BragdonJanuary 23, 2025
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