Mattel

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Jim Cashman (A.K.A. Jaime) and Stephanie Courtney (A.K.A. Flo) from Progressive at the premiere of the Barbie movie
Success

A look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went

By
July 25, 2023
Margot Robbie, Greta Gerwig
Success

Greta Gerwig’s ‘Barbie’ triumph shatters record for opening weekend by a female director

By Lindsey Bahr and The Associated Press
July 24, 2023
Barbie taco
Politics

From ‘Barbie Dictator’ to ‘Genocidal Barbie,’ the hot pink mania sweeping Latin America has a dark political undertone

By Mark Stevenson and The Associated Press
July 22, 2023
How Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon
Leadership

How Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon

By
July 22, 2023
Pink
Lifestyle

Beyond the summer of ‘Barbie pink’: How the color went from an 18th century fashion breakthrough to ‘the most controversial color in fashion’

By Karena Phan and The Associated Press
July 21, 2023
Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
Family

Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’

By
July 20, 2023
Greta Gerwig
Success

‘Barbie’ movie director Greta Gerwig tackles ‘sellout’ claims: ‘I’m making art to be seen by people’

By Lindsey Bahr and The Associated Press
July 20, 2023
Barbie marketing
Retail

Mattel’s ‘Barbie’ marketing blitz has over 100 brands drowning the world in hot pink: ‘There is such a stampede toward this’

By Anne D'Innocenzio and The Associated Press
July 20, 2023
Mark Ronson, Grace Gummer
Lifestyle

Super-producer Mark Ronson reveals how he built the star-studded ‘Barbie’ soundtrack, from Lizzo to Haim to Dua Lipa

By Maria Sherman and The Associated Press
July 18, 2023
Margot Robbie
Lifestyle

Barbie used to be everything wrong with patriarchal beauty ideals, feminist professor says. Now she’s closer to ‘queer camp’

By Carol Hay and The Conversation
July 17, 2023
Thanks to Mattel CEO Ynon Kreiz, it’s a Barbie world this summer
Leadership

Thanks to Mattel CEO Ynon Kreiz, it’s a Barbie world this summer

By
July 13, 2023
Some cast and crew members of the Barbie movie

The Barbie franchise is trying hard to represent different ethnicities—but that may have prompted a movie ban in Vietnam

By
July 3, 2023
Margot Robbie attends the press junket and Photo Call for "Barbie"

How Mattel reinvented the iconic Barbie brand from its lowest point in 2014 to Hollywood superstardom: ‘We had to ask, Why do we even exist?’

By
June 29, 2023
OpenAI ChatGPT website displayed on a laptop screen and Snapchat logo displayed on a phone screen
Tech

Coca-Cola, Snapchat, Mattel and other top brands are adopting A.I. despite experts sounding the alarm: ‘We must embrace the risks’

By Matt O'Brien, Haleluya Hadero and The Associated Press
March 8, 2023
Elon Musk
Tech

An Elon Musk action figure? SpaceX toys are on the way

By
July 21, 2022

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