formula 1

Lewis Hamilton, Brad Pitt, and Tim Cook huddle
Arts & Entertainment

Apple reportedly wants to buy the streaming rights for Formula 1 racing after its first successful box-office smash

By
July 9, 2025
Red Bull heir transfers $1.1 billion stake to Geneva trust firm
Finance

Red Bull heir transfers $1.1 billion stake to Geneva trust firm

By Anders Melin, Pui Gwen Yeung, Marton Eder and Bloomberg
June 3, 2025
Christian Horner, Team Principal of Oracle Red Bull Racing with Bernard Arnault, CEO of LVMH and his sons Alexandre, Frederic, and Jean.
Retail

Why LVMH’s $1 billion Formula One bet is more than the average luxury partnership

By
May 27, 2025
F1 shows off full-size Lego racecars at its Miami GP drivers’ parade
Lifestyle

F1 shows off full-size Lego racecars at its Miami GP drivers’ parade

By
May 5, 2025
Drivers line up to start a qualifying session prior to the Bahrain Formula One Grand Prix
Finance

Formula 1 is reportedly seeking $150 million-$180 million a year for a U.S. TV rights deal

By
April 13, 2025
McLaren Racing CEO Zak Brown and team celebrate a win.
Newsletters

How the CEO of McLaren turned around a losing team by focusing on a work culture shift

By
March 7, 2025
Zak Brown, CEO of McLaren Racing
Leadership

How a ‘no-blame’ work culture helped McLaren win its first major racing championship in more than 20 years

By
March 7, 2025
boy playing with Lego Formula 1 toy
Retail

Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport

By
November 26, 2024
Lewis Hamilton in a white jacket and glasses in the F1 paddock
Success

Mercedes’s Formula 1 team is hiring a ‘clothing executive’ to dress its drivers

By
November 3, 2024
McLaren's British driver Lando Norris (front) leads the pack as he drives at the start of the Formula One Singapore Grand Prix.
Success

LVMH signs major sponsorship deal with F1, replacing Rolex

By Angelina Rascouet, Andy Hoffman and Bloomberg
October 2, 2024
Fernando Alonso, Adrian Newey, Lawrence Stroll, and Lance Stroll of the Aston Martin F1 Team pose together at a press conference held at Aston Martin Headquarters in Silverstone, England, on September 10, 2024.
Lifestyle

Aston Martin F1 signs star engineer Newey in bid to win title

By Jamie Nimmo and Bloomberg
September 10, 2024
Olivia Rodrigo performs at the Olivia Rodrigo "GUTS" World Tour at the Kia Forum
Finance

American Express is using Olivia Rodrigo concerts and F1 to attract Gen Z in Europe

By
August 19, 2024
Max Verstappen of Netherlands, Oracle Red Bull Racing, portrait during the Formula 1 Rolex Australian Grand Prix of FIA Formula One World Championship from 30th of March to 2nd of April, 2023 on the Albert Park Circuit, in Melbourne, Australia. (Photo by Gongora/NurPhoto via Getty Images)
Retail

Rolex downturn? LVMH’s ‘smaller’ Swiss watch brand grapples with Rolex over $150 million Formula 1 sponsorship deal

By Andy Hoffman, Angelina Rascouet and Bloomberg
July 24, 2024
James Barclay, Team Director, Jaguar TCS Racing, celebrates winning the Team Championship on the podium during the London E-Prix, round 16 of the 2024 FIA Formula E World Champsionship at ExCel London on July 21, 2024 in London, England.
Lifestyle

Jaguar Land Rover built the world’s best electric race car. Here’s how they plan to put that tech into tomorrow’s EVs

By
July 24, 2024
How Aston Martin leans on IT to give Formula One drivers an edge
Newsletters

How Aston Martin leans on IT to give Formula One drivers an edge

By
July 3, 2024

Most Popular