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Reaching Gen Z isn’t enough. Brands are now racing to understand rising consumers Gen Alpha
NewslettersReaching Gen Z isn’t enough. Brands are now racing to understand rising consumers Gen Alpha
By Emma HinchliffeNovember 10, 2025
NEW YORK, NEW YORK - FEBRUARY 12: A model (L) wears a brown fluffy faux fur coat a black t-shirt, a burgundy / purple leather Coach bag, gray denim jeans pants ; a model (R) wears a black leather jacket , a white knitted / texture jacket , a black pleated skirt , outside Coach, during New York Fashion Week, on February 12, 2024 in New York City.
RetailFor Gen Z, quiet luxury is dead—they’re packing lunch at home while shelling out on conspicuous consumption
By Eva RoytburgNovember 9, 2025
Kendra Scott smiles in a green dress
SuccessKendra Scott says she launched her billion-dollar business from her bedroom with just $500 when she was pregnant with her first son
By Dave SmithOctober 27, 2025
Gen Z
CommentaryGen Z wishes it were the year 2000—they’re emulating the fashion, undoing millennial-era ‘woke’ rules, and uncorking something dark in themselves
By Nick LichtenbergOctober 21, 2025
Kering agrees to sell beauty division to L’Oreal in partnership
EuropeKering agrees to sell beauty division to L’Oreal in partnership
By Claudia Cohen, Angelina Rascouet and BloombergOctober 19, 2025
Gen Z
SuccessGen Z’s yearning for a world before tech ruined everything fuels retro design boom: ‘Nostalgia-driven design choices become comforts that help us cope’
By Kim Cook and The Associated PressOctober 17, 2025
Chief Executive Officer of LVMH, Bernard Arnault
SuccessLVMH CEO Bernard Arnault sees wealth skyrocket by $19 billion overnight after months of bleeding billions as shoppers trade designer bags for luxury vacations
By Emma BurleighOctober 16, 2025
To bring ‘sexy’ back, Victoria’s Secret needed a female CEO
NewslettersTo bring ‘sexy’ back, Victoria’s Secret needed a female CEO
By Emma HinchliffeOctober 16, 2025
Malik Ducard, Pinterest's Chief Content Officer
SuccessGen X Pinterest exec was raised in the Bronx: Now, he lives in the center of LA, eats out 50% of the week, and tracks his brainwaves while meditating
By Emma BurleighOctober 16, 2025
Meredith Koop, stylist to Michelle Obama
AIWhy Michelle Obama’s stylist invested in the LVMH-backed AI styling platform Alta: ‘It was a no-brainer’
By Emma BurleighOctober 15, 2025
Wealthy man stressed out
SuccessEven workers earning more than $500,000 annually are living paycheck to paycheck—thanks to ‘lifestyle inflation,’ they’re continuing to splurge money they don’t have
By Emma BurleighOctober 14, 2025
Fortune Archives: Rescuing an American fashion icon
NewslettersFortune Archives: Rescuing an American fashion icon
By Phil WahbaOctober 5, 2025
Inside Ralph Lauren’s luxe reset—and the CEO who made it stick
MagazineInside Ralph Lauren’s luxe reset—and the CEO who made it stick
By Phil WahbaOctober 2, 2025
Models walk the runway at the eBay Endless Runway show during New York Fashion Week, Wednesday, Sept. 10, 2025, in New York.
Arts & EntertainmentForget Prada or Gucci — the hottest runway at fashion week was thrown by eBay
By The Associated PressOctober 1, 2025
Giorgio Armani dies at 91: How the legendary designer’s handcrafted succession plan will shape the future of his empire
RetailGiorgio Armani dies at 91: How the legendary designer’s handcrafted succession plan will shape the future of his empire
By Ashley LutzSeptember 4, 2025
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