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Phoebe Gates and Sophia Kianni, Phia co-founders
AI
Phia, a popular AI shopping agent founded by Bill Gates’ daughter Phoebe Gates and Sophia Kianni, has been collecting a concerning amount of user data
By Beatrice NolanNovember 15, 2025
An Amazon delivery driver wears a pair of dark glasses and touches the side of a vest he is wearing.
Innovation
Amazon will give its delivery drivers AI-powered smart glasses, promising to make the job safer, faster amid automation push
By Sasha RogelbergOctober 23, 2025
Walmart
Commentary
ChatGPT just became a shopping channel. Walmart is ready, but most retailers aren’t
By Mark SimonOctober 21, 2025
Walmart
Commentary
Walmart’s deal with ChatGPT should worry every ecommerce small business: Your website is living on borrowed time in the age of AI
By Fayez MohamoodOctober 20, 2025
Hannah Kelly, Resy CMO
C-Suite
Meet the Resy CMO using data to shape your next great meal
By Ruth UmohOctober 16, 2025
Julia White, the red-headed CMO of AWS, speaks into a podcast microphone at Amazon's studio.
C-Suite
How AWS’s CMO plans to turn marketing into a measurable revenue engine
By Ruth UmohOctober 6, 2025
The Wayfair exec who thinks physical stores are key to winning the e-commerce furniture game
C-Suite
The Wayfair exec who thinks physical stores are key to winning the e-commerce furniture game
By Ruth UmohSeptember 29, 2025
Kuo Zhang
Commentary
Small business owners: your co-founder will be an AI agent
By Kuo ZhangSeptember 4, 2025
Italy just hit Shein with a $1.15 million greenwashing fine over misleading claims
Retail
Italy just hit Shein with a $1.15 million greenwashing fine over misleading claims
By AFPAugust 4, 2025
Chewy
Finance
Americans spend $40 billion on their pets’ health care. Chewy has a plan to get more of their money
By Nick Lichtenberg and Fortune IntelligenceJuly 15, 2025
An Amazon delivery person wheels a stack of Amazon boxes across a New York City crosswalk
AI
Amazon’s tariff-clouded, seller-confused, AI-researched, weirdest Prime Day ever
By Jason Del ReyJuly 8, 2025
Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of
Tech
Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of
By Jason Del ReyJune 16, 2025
Nitzan Mekel, Chief AI Officer at eBay speaks at Fortune Brainstorm AI in London
Tech
eBay unveils AI agent aimed at helping shoppers unearth hidden ‘treasures’
By Massimo MarioniMay 6, 2025
Karoline Leavitt holds up a picture of Jeff Bezos
Tech
Amazon pours cold water on report saying it will show how tariffs affect each product’s price: ‘Never a consideration for the main Amazon site’
By Dave Smith and Jason Del ReyApril 29, 2025
Sophia Kianni and Phoebe Gates
Newsletters
Phoebe Gates ‘did not expect to be a founder.’ Now she’s building the shopping assistant Phia with Sophia Kianni
By Emma Hinchliffe and Nina AjemianApril 25, 2025
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Most Popular
Middle East
Iranian officials are worried the U.S. blockade will cause an economic collapse and admit sanctions relief is desperately neededplaceholder alt text
By Jason MaAugust 8, 2026
Success
CEO of $49 billion AI company says it’s ‘mind-boggling’ people think you can work 38 hours a week, have work-life balance, and be successfulplaceholder alt text
By Emma BurleighAugust 9, 2026
Success
Corcoran Group CEO says Gen Z's housing market struggles mirror what boomers faced 30 years ago: ‘Stop buying Starbucks coffee,' she advisesplaceholder alt text
By Orianna Rosa RoyleAugust 9, 2026
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