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  1. home
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  2. Cupcakes

Cupcakes

Baked by Melissa founder Melissa Ben-Ishay.
Success

Baked By Melissa’s millennial CEO is now Gen Z famous … but not for cupcakes

By Jane Thier
March 23, 2022
8 reasons cupcake hysteria will never really die
Features

8 reasons cupcake hysteria will never really die

By Cameron Chisholm
July 18, 2014
Store Operations At Crumbs, Largest U.S. Retailer Of Cupcakes
Retail

Cupcake chain Crumbs Bake Shop to close all its stores

By Laura Lorenzetti
July 8, 2014
Crumbs Bake Shop
Retail

Wither the cupcake craze: Crumbs Bake Shop to be delisted

By Phil Wahba
June 26, 2014

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