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creator economy

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X owner Elon Musk.
TechElon Musk responded to accusations that something ‘shady’ helped MrBeast earn $263,000 on X, but creators are still puzzled
By Alexandra SternlichtJanuary 23, 2024
Top creator agent is optimistic despite YouTube’s recent layoffs and broader industry tumult: ‘If you can tell a story, the world is your oyster right now’
NewslettersTop creator agent is optimistic despite YouTube’s recent layoffs and broader industry tumult: ‘If you can tell a story, the world is your oyster right now’
By Alexandra SternlichtJanuary 19, 2024
How TikTok influencers turned a Salvation Army gift-giving program into this holiday season’s viral trend
TechHow TikTok influencers turned a Salvation Army gift-giving program into this holiday season’s viral trend
By Rachyl JonesDecember 27, 2023
Hannah Williams of Salary Transparent Street
Personal FinanceA 26-year-old content creator explains why she gave herself a $75K pay cut to eschew a get-rich-quick mentality: ‘As long as the bills are paid, I’m happy’
By Jane ThierNovember 29, 2023
The death of TikTok’s $2 billion Creator Fund is stoking fears among influencers about the value of short-form videos on the platform
TechThe death of TikTok’s $2 billion Creator Fund is stoking fears among influencers about the value of short-form videos on the platform
By Alexandra SternlichtNovember 29, 2023
A view of a personalized Spotify Wrapped 2023 dashboard.
LifestyleSpotify Wrapped 2023 just dropped—these are the artists and songs that made it big this year
By Chloe TaylorNovember 29, 2023
Caspar Lee, influencer turned tech investor
Conferences‘People are posting a lot less on public social media’: Creator economy investor says the old web is gone, replaced by ‘people who are professionally entertaining you’
By Paolo ConfinoNovember 27, 2023
A Spanish agency became so sick of models and influencers that they created their own with AI—and she’s raking in up to $11,000 a month
TechA Spanish agency became so sick of models and influencers that they created their own with AI—and she’s raking in up to $11,000 a month
By Ryan HoggNovember 23, 2023
TikTok's CEO
TechTikTok is killing its $2 billion Creator Fund that paid viral stars pennies for hit short videos
By Alexandra SternlichtNovember 6, 2023
Beautiful teenage girl standing next to neon light and listening music
SuccessGen Z is making career moves based on TikTok advice. They say it’s working for them
By Jane ThierNovember 2, 2023
Photo of Babs Costello
SuccessGrandma and grandpa are taking over TikTok: Retired boomers find success and fame in the app made for Gen Z
By Chloe BergerOctober 22, 2023
Meta’s AI characters played by celebrities like Charli D’Amelio and Tom Brady are dissing the products and brand sponsors they work with in real life
TechMeta’s AI characters played by celebrities like Charli D’Amelio and Tom Brady are dissing the products and brand sponsors they work with in real life
By Alexandra SternlichtOctober 3, 2023
Love Is Blind's Deepti Vempati and Natalie Lee
SuccessWe quit our six-figure jobs after joining ‘Love is Blind’ and now make 3x our salaries as influencers 
By Rachel Ventresca and Alice BarlowSeptember 21, 2023
TikTok’s hidden ‘Ozempic economy,’ where weight-loss influencers trade referrals for drug discounts and cash
TechTikTok’s hidden ‘Ozempic economy,’ where weight-loss influencers trade referrals for drug discounts and cash
By Alexandra SternlichtSeptember 19, 2023
New VSCO CEO Eric Wittman
TechExclusive: VSCO appoints new CEO as social media app looks to help ‘creators to make some money’
By Paolo ConfinoSeptember 18, 2023
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