Cost of living

Big Dave's Cheesesteaks CEO and founder Derrick Hayes
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Multimillion-dollar restaurant CEO used to splurge on Range Rovers and McLarens—but he’s reining it in now because today’s economy makes no sense

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September 5, 2025
Girl reading phone upset
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Americans think you should land your dream job by 29, buy your first home at 30, and earn six figures by 35—they’re in for a reality check

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August 27, 2025
NYU Professor Suzy Welch
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Boomer NYU professor says Gen Z’s lazy label comes from zero faith in the payoff of hard work—and a fear that the world will end in 20 years anyway

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August 26, 2025
The exact salary the ultra-wealthy say they’d need to feel ‘comfortable’ in the current climate has been revealed—and it starts at $500,000
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The exact salary the ultra-wealthy say they’d need to feel ‘comfortable’ in the current climate has been revealed—and it starts at $500,000

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August 20, 2025
Rich stressed person looking at bills
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Six-figure salaries aren’t cutting it: Even high-earners are feeling the pinch right now and shopping at budget grocery stores

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August 1, 2025
Older worker sad at laptop
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A quarter of young Boomers and Gen Xers who’ve been laid off in the last decade are still unemployed—and 11% have taken pay cuts to work

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July 22, 2025
Happy American couple in Italy
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Americans are eyeing up €1 homes in Europe to escape the broken economy—no Visa needed, but it’s not all dolce vita

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July 11, 2025
Young woman raising her champagne glass
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SINKs need to earn at least $81,000 to live comfortably in America’s cheapest state—the most expensive require an $120,000 salary 

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June 9, 2025
Worried young woman on her phone.
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Gen Zers are so terrified of a recession that they’re ditching doom spending, ordering Happy Meals, and using ChatGPT for free therapy

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April 21, 2025
Worker cleaning medical equipment.
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Gen Z can earn $70,000 a year and enter the AI-proof medical field without a college degree—all they have to do is learn how to sterilize surgical equipment

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April 18, 2025
Mel Robbins
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Millionaire podcaster Mel Robbins hits back at Gen Z’s lazy label—she says they’re stuck in a world their boomer parents wouldn’t even recognize

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April 14, 2025
Young woman disappointed on her phone.
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Gen Z Americans say the clothes in stores are a bad omen that we’re going into a recession

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March 31, 2025
Young family stressed over finances
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People making six-figure salaries used to be considered rich—now households earning nearly $200,000 a year aren’t even considered upper-class in some U.S. states

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March 24, 2025
Affluent Gen Zers on vacation
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Gen Z may not be able to afford a house or the cost of living now—but give it 10 years. They’re on track to gain $36 trillion and become the richest generation

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March 17, 2025
Sky view of Noblesville, IN
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Families are being paid $5,000 to move to small towns in states like Indiana and escape a cost of living crisis in big cities

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March 16, 2025

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