consumer trends
HealthGen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
North AmericaStarbucks chases Gen Z nostalgia, betting $1 billion on plan to bring back the ‘third place’
By Eva RoytburgSeptember 25, 2025
SuccessGen Z men are obsessed with Pokémon cards—they’re using ‘boy math’ to argue that they’ll beat Nvidia stock and the S&P 500
By Preston ForeJuly 12, 2025
LeadershipModelo Especial soared to be the #1 beer in America. Then came Trump’s immigration crackdowns
By Sara BraunJune 21, 2025
SuccessJellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
By Emma BurleighFebruary 16, 2025
By Nick RockelOctober 4, 2024
By Orianna Rosa RoyleAugust 13, 2024
By Sasha RogelbergJuly 20, 2024
PoliticsJ.D. Vance’s memoir is back on the bestseller list—and getting review-bombed—after Trump tapped him for VP
By Seamus WebsterJuly 17, 2024
CommentaryEx-Lululemon CEO: Gen Zers want sustainably made and compostable products. Firms taking heed today will be market leaders tomorrow
By Bob MeersMay 15, 2024
By Sheryl EstradaAugust 18, 2023
SuccessMillennial and Gen Z economic malaise is creating a ‘treat culture’ as they turn to tiny purchases for a dose of daily escapism
By Chloe BergerJune 14, 2023
FinanceHow ‘book a time on my calendar’ became one of the most aggressive things you can say at work
By Nicole Gull McElroyFebruary 3, 2022
By Phil WahbaMay 19, 2021
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