Cereal

EconomyHow Gen Z killed cereal: ‘They are going about breakfast in a different way than Millennials, Gen X and Baby Boomers’
By Dee-Ann Durbin and The Associated PressJuly 14, 2025

By Crystal Tse, Liana Baker, Kristina Peterson and BloombergJuly 10, 2025

RetailKellogg’s is reorganizing, downsizing, and cutting hundreds of jobs as U.S. cereal demand gets soggy
By Dee-Ann Durbin and The Associated PressAugust 6, 2024

By Chris MorrisAugust 6, 2024

RetailGeneral Mills bets the power of flavor will save it from soggy demand—‘mac and cheese will be cheesier’ and ‘brownies will be fudgier’
By Sasha RogelbergJune 27, 2024

RetailFurious millennial moms would rather make their own cereal than buy Kellogg’s after CEO’s ‘cereal for dinner’ comment spurs boycott
By Sasha RogelbergMarch 16, 2024

By Sasha RogelbergFebruary 27, 2024

RetailMillennials and Gen Z’s rebellion against their parents’ rules is spawning a $181 billion industry that makes everything into a snack
By Prarthana PrakashMay 15, 2023

By Chris MorrisJanuary 23, 2023

By Chris MorrisAugust 16, 2022

By Shannon FitzgeraldMay 23, 2021

By Chris MorrisFebruary 18, 2020
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