• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of August 28, 2026

2

'I'm in favor of taxes,' says Nvidia's Jensen Huang—but he doesn't agree with Bill Gates on his plan to slow an AI fallout

3

DeSantis administration diverted $10 million meant to help poor children, Florida grand jury finds

1

Current price of oil as of August 28, 2026

2

'I'm in favor of taxes,' says Nvidia's Jensen Huang—but he doesn't agree with Bill Gates on his plan to slow an AI fallout

3

DeSantis administration diverted $10 million meant to help poor children, Florida grand jury finds
RetailKellanova

Kellogg’s is reorganizing, downsizing, and cutting hundreds of jobs as U.S. cereal demand gets soggy

By
Dee-Ann Durbin
Dee-Ann Durbin
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Dee-Ann Durbin
Dee-Ann Durbin
and
The Associated Press
The Associated Press
Down Arrow Button Icon
August 6, 2024, 4:26 PM ET
Kellogg's cereal at the grocery store
Cereals packaging are seen at store in Florida Keys, United States on May 7, 2024.Jakub Porzycki/NurPhoto—Getty Images
Add Fortune on Google for similar content.

WK Kellogg Co. is closing one U.S. cereal plant and downsizing another as part of a plan to consolidate its operations in newer facilities.

Recommended Video

The company said Tuesday it will close its Omaha, Nebraska, plant by the end of 2026. It also plans to scale back production at its plant in Memphis, Tennessee, starting next year.

WK Kellogg said it will increase production and invest in new infrastructure, equipment and technology at its plants in Battle Creek, Michigan; Lancaster, Pennsylvania; and Belleville, Ontario. The company said it plans to invest $390 million in new technology and infrastructure and will incur a one-time charge of $110 million in restructuring costs.

Battle Creek-based WK Kellogg said the plan will result in a net loss of 550 jobs, a number that includes hirings at the plants that will increase production. The company didn’t immediately respond when asked Tuesday how many workers would lose their jobs in Omaha and Memphis.

In a statement, Omaha Mayor Jean Stothert said she didn’t learn of the planned closure until Tuesday morning.

“I’m certainly disappointed that Kellogg’s would make such a significant announcement this way,” Stothert said. “After more than 75 years in Omaha, Kellogg’s will leave a big void.”

WK Kellogg’s Omaha plant was the epicenter of a strike against the company in 2021, when workers walked off the job for two months to protest a two-tier wage structure and other issues. At one point, Kellogg sued its union, saying striking workers were blocking entrances to the Omaha plant.

The strike ended in late 2021 when the company agreed to raises and other benefits.

The reorganization comes amid a decline in U.S. demand for cereal. Cereal sales boomed during the pandemic, when families were home and eating breakfast together. But they have struggled since then. Unit sales of cereal have fallen 4.2% over the last year and fell 3.6% the year before that, according to Nielsen IQ, a market researcher.

WK Kellogg Co. was formed last year when its former parent the Kellogg Co. — which was founded in 1906 — split into two companies. WK Kellogg retained the cereal business, including brands like Frosted Flakes, Fruit Loops, Rice Krispies and Raisin Bran. Kellanova, based in Chicago, houses many of the company’s best-sellers, including Pop-Tarts, Pringles, Eggo waffles and Cheez-Its.

WK Kellogg said Tuesday its net sales fell 4% to $672 million in the April-June period. The company got some boost from higher pricing and growing sales of premium products like Special K Zero. But its overall sales volumes fell by 4.8%, and the company said it felt some pressure from store-brand cereals as customers sought better value.

WK Kellogg shares dropped more than 7% Tuesday.

Fortune Daily breaks the traditional barrier between audience and newsroom. The show transforms Fortune’s trusted reporting into actionable, conversational, and entertaining insights for an emerging class of business leaders. Watch here.
About the Authors
By Dee-Ann Durbin
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Retail


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.