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Brainstorm Design

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General Mills’ top designer refreshed the Pillsbury Doughboy and risked defying its No. 1 rule: ‘Don’t break the billion-dollar brand’
Conferences
General Mills’ top designer refreshed the Pillsbury Doughboy and risked defying its No. 1 rule: ‘Don’t break the billion-dollar brand’
By Nicholas GordonDecember 11, 2024
Founders must embrace ‘design with a capital D’ if they want to convince investors, says partner at Alphabet’s GV
Conferences
Founders must embrace ‘design with a capital D’ if they want to convince investors, says partner at Alphabet’s GV
By Lionel LimDecember 10, 2024
Big Tech profit growth is expected to slow
Newsletters
Big Tech profit growth is expected to slow
By Andrew NuscaDecember 9, 2024
Beats by Dre designer Robert Brunner’s advice for creatives trying to make themselves heard: ‘Go take the comedy class’
Conferences
Beats by Dre designer Robert Brunner’s advice for creatives trying to make themselves heard: ‘Go take the comedy class’
By Lionel LimDecember 9, 2024
China’s rapid rollout of EVs has a downside: The cars all look the same
Tech
China’s rapid rollout of EVs has a downside: The cars all look the same
By Nicholas GordonDecember 6, 2024
Data activist Renée Cummings says there’s an important question to ask when making responsible AI: ‘Where did this data come from?’
Conferences
Data activist Renée Cummings says there’s an important question to ask when making responsible AI: ‘Where did this data come from?’
By Jay GanglaniDecember 6, 2024
Emotions, grand visuals, and a ‘logical story’: One of Universal’s designers on how he makes theme parks so memorable
Conferences
Emotions, grand visuals, and a ‘logical story’: One of Universal’s designers on how he makes theme parks so memorable
By Jay GanglaniDecember 6, 2024
Gadi Amit, famed Fitbit designer, wants his peers to challenge the ‘money and tech folks’
Conferences
Gadi Amit, famed Fitbit designer, wants his peers to challenge the ‘money and tech folks’
By Lionel LimDecember 5, 2024
Designers need to learn how to talk like executives, says UnitedHealth Group’s former chief design officer
Conferences
Designers need to learn how to talk like executives, says UnitedHealth Group’s former chief design officer
By Lionel LimDecember 5, 2024
Data, trust, and time are the key ingredients to make old neighborhoods like Bangkok’s Charoen Krung hip again
Conferences
Data, trust, and time are the key ingredients to make old neighborhoods like Bangkok’s Charoen Krung hip again
By Lionel LimDecember 5, 2024
Cities are still trying to figure things out post-pandemic—and that’s providing an opportunity for design firms like Gensler
Conferences
Cities are still trying to figure things out post-pandemic—and that’s providing an opportunity for design firms like Gensler
By Nicholas GordonDecember 4, 2024
Autodesk CEO: AI can help the U.S. fix its crumbling infrastructure before it’s too late
Commentary
Autodesk CEO: AI can help the U.S. fix its crumbling infrastructure before it’s too late
By Andrew AnagnostDecember 4, 2024
Post-COVID life and China’s tough economy pushes a 95-year-old jewelry brand to embrace ‘wearability’ and a more casual consumer
Lifestyle
Post-COVID life and China’s tough economy pushes a 95-year-old jewelry brand to embrace ‘wearability’ and a more casual consumer
By Nicholas GordonDecember 1, 2024
How streamers helped designer Malin Leschly on her ‘winding path’ to become Logitech’s chief design officer
Tech
How streamers helped designer Malin Leschly on her ‘winding path’ to become Logitech’s chief design officer
By Nicholas GordonNovember 23, 2024
EVs and their ‘innate feeling of luxury’ will create a ‘new type of premium,’ says Kia’s top designer
Leadership
EVs and their ‘innate feeling of luxury’ will create a ‘new type of premium,’ says Kia’s top designer
By Lionel LimNovember 22, 2024
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