augmented reality (AR)

Apple CEO Tim Cook smiles
Tech

Apple will imbue iPhones with a nifty holographic effect, offering the biggest clue yet as to where the company is headed

By
August 19, 2025
Mark Zuckerberg is pouring billions of dollars into AI ‘superintelligence’—so why does his Instagram pitch feel so underwhelming?
AI

Mark Zuckerberg is pouring billions of dollars into AI ‘superintelligence’—so why does his Instagram pitch feel so underwhelming?

By
July 30, 2025
Tim Cook stands next to the Apple Vision Pro
Tech

Apple is suing a former senior employee, alleging he stole trade secrets about the $3,500 Vision Pro before taking a job at Snap

By
July 2, 2025
Apple probes next frontier with new brain implant standard. But what it really needs is to sell more iPhones
Tech

Apple probes next frontier with new brain implant standard. But what it really needs is to sell more iPhones

By
May 14, 2025
Photo of Tim Cook
Tech

Tim Cook ‘cares about nothing else’ product-wise other than beating Mark Zuckerberg to a pair of truly smart glasses

By
April 14, 2025
Meta will produce its Quest 3S next-generation VR and AR headsets in Vietnam
Tech

Meta will produce its Quest 3S next-generation VR and AR headsets in Vietnam

By
October 1, 2024
Mark Zuckerberg in a virtual-reality headset.
Tech

Power doesn’t always mean profit: What builders of digital ecosystems can learn from the metaverse 

By François Candelon, Michael G. Jacobides and Katie Round
August 30, 2024
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during an interview on "The Circuit with Emily Chang" at Meta headquarters in Menlo Park, California, US, on Thursday, July 18, 2024.
Newsletters

Mark Zuckerberg’s push for efficiency is upending Meta’s ambitions in augmented reality

By
August 28, 2024
PJ Stephen of Valtech wearing an Apple Vision Pro.
Commentary

My Apple Vision Pro turned me into a bona fide Glasshole, again

By
June 20, 2024
The Microsoft HoloLens 2 mixed reality headset
Tech

Microsoft is laying off workers at its Mixed Reality business as the technology that inspired Mark Zuckerberg to rename his company struggles

By
June 4, 2024
The guy who bought the first Apple Vision Pro in New York says it’s a ‘bit heavy’ and he doesn’t use it as much as he expected—but he isn’t returning it
Tech

The guy who bought the first Apple Vision Pro in New York says it’s a ‘bit heavy’ and he doesn’t use it as much as he expected—but he isn’t returning it

By
March 1, 2024
A working parent’s review of the Apple Vision Pro
Tech

A working parent’s review of the Apple Vision Pro

By
February 24, 2024
Mark Zuckerberg’s Quest flex might end up backfiring on the Meta CEO
Tech

Mark Zuckerberg’s Quest flex might end up backfiring on the Meta CEO

By
February 15, 2024
Meta CEO Mark Zuckerberg
Tech

Mark Zuckerberg drags Apple’s new Vision Pro in Instagram video, claiming his Quest 3 headset is the ‘better product, period’

By
February 14, 2024
Meta killed a metaverse yoga app upon learning its developer also talked with Apple, a lawsuit alleges: ‘It was hell working on it’
Tech

Meta killed a metaverse yoga app upon learning its developer also talked with Apple, a lawsuit alleges: ‘It was hell working on it’

By Joel Rosenblatt, Aisha Counts and Bloomberg
October 12, 2023

Most Popular