Apple

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Apple has avoided the tech layoff wave that hit Google and Amazon because it made one key decision
Success

Apple has avoided the tech layoff wave that hit Google and Amazon because it made one key decision

By Saksha Menezes and Bloomberg
February 10, 2023
Slow iPhone sales make for an unusually ugly quarter for Apple—and shows that even tech’s superstar is reeling from the sluggish economy
Tech

Slow iPhone sales make for an unusually ugly quarter for Apple—and shows that even tech’s superstar is reeling from the sluggish economy

By Mark Gurman and Bloomberg
February 2, 2023
Apple, Microsoft, and Warren Buffett’s Berkshire Hathaway earn top performance marks from their business rivals—and they do it year after year
Magazine

Apple, Microsoft, and Warren Buffett’s Berkshire Hathaway earn top performance marks from their business rivals—and they do it year after year

By Matthew Heimer and Scott DeCarlo
February 1, 2023
Police raided a gym after Apple’s Siri misheard a personal trainer’s words
Tech

Police raided a gym after Apple’s Siri misheard a personal trainer’s words

By
January 19, 2023
Apple set to challenge Amazon and Google with big move into smart-home gadget market
Tech

Apple set to challenge Amazon and Google with big move into smart-home gadget market

By Mark Gurman and Bloomberg
January 19, 2023
Apple’s Tim Cook takes a rare CEO pay cut after investor pushback. But he’ll still earn a fortune
Tech

Apple’s Tim Cook takes a rare CEO pay cut after investor pushback. But he’ll still earn a fortune

By Mark Gurman and Bloomberg
January 12, 2023
Apple is working on a new Mac update that Steve Jobs called ‘terrible’
Tech

Apple is working on a new Mac update that Steve Jobs called ‘terrible’

By Mark Gurman and Bloomberg
January 12, 2023
Apple’s mixed-reality headset is coming. Here’s why initial sales might disappoint
Newsletters

Apple’s mixed-reality headset is coming. Here’s why initial sales might disappoint

By
January 9, 2023
Apple CEO Tim Cook
Tech

Meta has a big new problem for its VR aspirations—Apple’s coming for the throne

By
January 9, 2023
Tim Cook, chief executive officer of Apple Inc., next to a display of the new MacBook Air laptop computer during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 6, 2022.
Finance

Apple is cutting back on ordering key products in the face of weakening demand—here’s why analysts are still bullish on the company

By
January 4, 2023
Apple is no longer the only company with a $2 trillion valuation
Tech

Apple is no longer the only company with a $2 trillion valuation

By
January 4, 2023
Designed in California, assembled in Vietnam—but still Chinese: A top Chinese AirPod manufacturer is following Apple as it shifts away from the mainland
Features

Designed in California, assembled in Vietnam—but still Chinese: A top Chinese AirPod manufacturer is following Apple as it shifts away from the mainland

By
December 16, 2022
These 5 tech winners shined through the doom and gloom of 2022
Newsletters

These 5 tech winners shined through the doom and gloom of 2022

By
December 15, 2022
The tug of war between Tim Cook and Elon Musk just took a twist as Apple folds in the face of European Union laws
Tech

The tug of war between Tim Cook and Elon Musk just took a twist as Apple folds in the face of European Union laws

By
December 14, 2022
Why Apple’s end-to-end encryption expansion will get government scrutiny
Newsletters

Why Apple’s end-to-end encryption expansion will get government scrutiny

By
December 8, 2022

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