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Page 14 of 84
Mauro Guillen's 'The Perennials'
Success
Why the ‘navel-gazing’ marketing industry has fallen for the trap of targeting 29-year-olds—and older ‘perennials’ are the key to booming sales
By Mauro F. GuillénAugust 21, 2023
Linda Yaccarino on stage at an entertainment summit.
Tech
Linda Yaccarino celebrates her first public victory as X CEO by reviving an advertising council Elon Musk disbanded
By Eleanor PringleAugust 11, 2023
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
Commentary
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
By Richard TorrenzanoAugust 7, 2023
Mark Zuckerberg
Tech
Furious Facebook Reels creators are discussing legal action after Meta reduced promised payouts by thousands of dollars due to a ‘display error’
By Alexandra SternlichtAugust 2, 2023
A picture of Dolf van den Brink
Europe
Bud Light rival Heineken says businesses need to ‘stand for their values’ in the wake of AB InBev’s transgender row
By Prarthana PrakashAugust 1, 2023
Elon Musk says user engagement on his newly rebranded X platform is at a record high.
Tech
Elon Musk tells companies to buy more advertising on Twitter/X if they want to keep their verified status—and he’s even cutting the price
By Christiaan HetznerJuly 26, 2023
Photo Illustration of Alphabet CEO Sundar Pichai looking up towards search boxes filled with text about the future of AI.
Magazine
Inside Google’s scramble to reinvent its $160 billion search business—and survive the A.I. revolution
By Jeremy KahnJuly 25, 2023
Elon Musk admits Twitter has ‘negative cash flow’ due to roughly 50% drop in ad revenue, heavy debt load
Tech
Elon Musk admits Twitter has ‘negative cash flow’ due to roughly 50% drop in ad revenue, heavy debt load
By Alicia Diaz and BloombergJuly 15, 2023
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., arrives at federal court in San Jose, California, US, on Tuesday, Dec. 20, 2022.
Tech
‘Huge blow for Meta’ as EU’s top court sinks legal basis for targeted advertising on Facebook
By David MeyerJuly 4, 2023
Sundar Pichai, CEO of Google and Alphabet, attends a press event to announce Google as the new official partner of the Women's National Team at Google Berlin.
Tech
Google may be forced to sell off some of its most prized businesses after being hit with fresh EU antitrust charges over alleged adtech abuses
By David MeyerJune 14, 2023
Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
Commentary
Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
By Brandon DavenportJune 13, 2023
Brands that get caught up in the culture wars don’t know themselves–or their customers
Commentary
Brands that get caught up in the culture wars don’t know themselves–or their customers
By Richard TorrenzanoJune 7, 2023
Nicola Mendelsohn battled an incurable cancer on her way to becoming a top Meta exec. Now she’s trying to solve the Facebook parent’s growth crisis
Magazine
Nicola Mendelsohn battled an incurable cancer on her way to becoming a top Meta exec. Now she’s trying to solve the Facebook parent’s growth crisis
By Emma HinchliffeJune 5, 2023
How effective storytelling builds brand loyalty
Newsletters
How effective storytelling builds brand loyalty
By Eamon BarrettMay 26, 2023
The great ‘cookie deprecation’ has left advertisers scrounging for new ways to earn consumer data
Newsletters
The great ‘cookie deprecation’ has left advertisers scrounging for new ways to earn consumer data
By Eamon BarrettMay 19, 2023
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Cybersecurity
Hackers pushed freezers at hundreds of French supermarkets to 122 degrees. Now the Pentagon is asking whether the same thing hit U.S. military basesplaceholder alt text
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