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Mauro Guillen's 'The Perennials'
Success

Why the ‘navel-gazing’ marketing industry has fallen for the trap of targeting 29-year-olds—and older ‘perennials’ are the key to booming sales

By
August 21, 2023
Linda Yaccarino on stage at an entertainment summit.
Tech

Linda Yaccarino celebrates her first public victory as X CEO by reviving an advertising council Elon Musk disbanded

By
August 11, 2023
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
Commentary

Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it

By
August 7, 2023
Mark Zuckerberg
Tech

Furious Facebook Reels creators are discussing legal action after Meta reduced promised payouts by thousands of dollars due to a ‘display error’

By
August 2, 2023
A picture of Dolf van den Brink

Bud Light rival Heineken says businesses need to ‘stand for their values’ in the wake of AB InBev’s transgender row

By
August 1, 2023
Elon Musk says user engagement on his newly rebranded X platform is at a record high.
Tech

Elon Musk tells companies to buy more advertising on Twitter/X if they want to keep their verified status—and he’s even cutting the price

By
July 26, 2023
Photo Illustration of Alphabet CEO Sundar Pichai looking up towards search boxes filled with text about the future of AI.
Magazine

Inside Google’s scramble to reinvent its $160 billion search business—and survive the A.I. revolution

By
July 25, 2023
Elon Musk admits Twitter has ‘negative cash flow’ due to roughly 50% drop in ad revenue, heavy debt load
Tech

Elon Musk admits Twitter has ‘negative cash flow’ due to roughly 50% drop in ad revenue, heavy debt load

By Alicia Diaz and Bloomberg
July 15, 2023
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., arrives at federal court in San Jose, California, US, on Tuesday, Dec. 20, 2022.
Tech

‘Huge blow for Meta’ as EU’s top court sinks legal basis for targeted advertising on Facebook

By
July 4, 2023
Sundar Pichai, CEO of Google and Alphabet, attends a press event to announce Google as the new official partner of the Women's National Team at Google Berlin.
Tech

Google may be forced to sell off some of its most prized businesses after being hit with fresh EU antitrust charges over alleged adtech abuses

By
June 14, 2023
Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
Commentary

Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’

By
June 13, 2023
Brands that get caught up in the culture wars don’t know themselves–or their customers
Commentary

Brands that get caught up in the culture wars don’t know themselves–or their customers

By
June 7, 2023
Nicola Mendelsohn battled an incurable cancer on her way to becoming a top Meta exec. Now she’s trying to solve the Facebook parent’s growth crisis
Magazine

Nicola Mendelsohn battled an incurable cancer on her way to becoming a top Meta exec. Now she’s trying to solve the Facebook parent’s growth crisis

By
June 5, 2023
How effective storytelling builds brand loyalty
Newsletters

How effective storytelling builds brand loyalty

By
May 26, 2023
The great ‘cookie deprecation’ has left advertisers scrounging for new ways to earn consumer data
Newsletters

The great ‘cookie deprecation’ has left advertisers scrounging for new ways to earn consumer data

By
May 19, 2023

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