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Adidas Yeezy Boost

Adidas CEO Bjoern Gulden
Retail
With Yeezys in the rearview mirror, Sambas and Gazelles are helping drive the big Adidas reboot
By Prarthana PrakashJuly 31, 2024
People walk outside of an Adidas store.
Newsletters
Adidas built a brand on Black celebrities but workers say it fell short on its own DEI efforts
By Emma BurleighApril 29, 2024
Yeezy Foam shoes are seen at a store in Krakow, Poland
Retail
Adidas predicts profit boost due to strong demand for the classic Samba – whilst continuing to shed Yeezy stock
By Tim Loh and BloombergApril 17, 2024
people standing in a line on a pavement
Retail
Yeezy still weighs heavy on Adidas as the sportswear company faces its first loss in 30 years—but 2024 could finally offer some respite
By Prarthana PrakashMarch 13, 2024
a person holding a black sneaker shoe
Retail
Adidas decides not to write off its remaining Yeezy inventory as CEO warns of potential $850M profit shortfall
By Prarthana PrakashFebruary 1, 2024
Kanye West
Retail
Adidas still has $320M of unsold Yeezy shoes after breaking with Kanye over antisemitic comments and is considering writing them off: ‘That is financially the worst case’
By David McHugh and The Associated PressNovember 8, 2023
Adidas shares soar after booming Yeezy sales lead it to boost profit expectations again
Finance
Adidas shares soar after booming Yeezy sales lead it to boost profit expectations again
By Tim Loh and BloombergOctober 18, 2023
Kanye West
Europe
Adidas CEO on Kanye West’s antisemitic remarks: ‘I don’t think he’s a bad person. It just came off that way’
By David Hamilton and The Associated PressSeptember 21, 2023
Kanye West
Politics
Adidas’ CEO says Kanye ‘didn’t mean’ the anti-Semitic comments that cost him his Yeezy shoe deal
By Paolo ConfinoSeptember 20, 2023
Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts
Finance
Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts
By Tim Loh and BloombergAugust 3, 2023
Kanye West
Retail
Adidas is selling more Yeezy shoes and giving some proceeds to fighting antisemitism. It won’t say how much
By David McHugh and The Associated PressJuly 28, 2023
Ye is seen, outside Kenzo, during Paris Fashion Week - Menswear F/W 2022-2023, on January 23, 2022 in Paris, France.
Lifestyle
Kanye West fans race to snap up $563 million of Adidas’s unsold and unwanted Yeezys
By Chloe TaylorJuly 24, 2023
Kanye West ‘mishandled virtually all’ of the money from a $100 million-a-year marketing fund meant for Yeezy, Adidas says
Finance
Kanye West ‘mishandled virtually all’ of the money from a $100 million-a-year marketing fund meant for Yeezy, Adidas says
By Bob Van Voris, Kim Bhasin and BloombergJuly 20, 2023
Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
Lifestyle
Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
By Prarthana PrakashMay 11, 2023
Adidas warehouses are still piled high with $1.3bn in Yeezy shoes as company can’t decide what to do with the gear
Lifestyle
Adidas warehouses are still piled high with $1.3bn in Yeezy shoes as company can’t decide what to do with the gear
By David McHugh and The Associated PressMay 5, 2023
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