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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Tesla CEO Elon Musk listens as U.S. President Donald Trump speaks to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
PoliticsThe White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels
By Eva RoytburgMarch 25, 2026
lancaster
AITwo private school boys get probation for using AI to create 350 fake nudes of their classmates
By Mark Scolforo and The Associated PressMarch 25, 2026
UN
PoliticsIt’s time for slavery reparations, ‘the gravest crime against humanity,’ UN General Assembly says
By Edith M. Lederer and The Associated PressMarch 25, 2026
melania
PoliticsEnter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
Personal FinanceHow to sell gold and silver: Tax implications and what you should know
By Joseph HostetlerMarch 25, 2026
iran
Middle East‘We do not plan on any negotiations’: Iran laughs at White House’s claims of cease-fire talks
By Jon Gambrell, Mike Corder, Munir Ahmed, Aamer Madhani and The Associated PressMarch 25, 2026
bernie
AIBernie Sanders and AOC launch bill to ban new data-center construction
By Matthew Daly and The Associated PressMarch 25, 2026
emily
PoliticsMeet the 40-year-old Democrat who owns a fitness company for pregnant and postpartum women and just won in Trump’s district
By Bill Barrow, Mike Schneider and The Associated PressMarch 25, 2026
More NewslettersPage 17 of 100
Michael Kratsios, director of the White House Office of Science and Technology Policy, in Washington, D.C. on September 10, 2025. (Photo: Tom Williams/CQ-Roll Call/Getty Images)
NewslettersWhat to know about Trump’s ‘Genesis Mission’ AI initiative
By Andrew NuscaNovember 25, 2025
NewslettersLots of companies promise to put ‘customers at the center.’ Abercrombie & Fitch Co. turned the buzzword into real results
By Phil WahbaNovember 24, 2025
A group of coworkers attend an office holiday party with a Christmas tree.
NewslettersEven after layoffs, companies should throw holiday parties, says this C-suite executive
By Kristin StollerNovember 24, 2025
NewslettersWarren Buffett’s principles guide Berkshire as a new era of leadership begins
By Sheryl EstradaNovember 24, 2025
NewslettersCrypto is getting punched in the face again—but this is no 2022
By Jeff John RobertsNovember 24, 2025
NewslettersWhy 90% of decisions don’t reach this Land O’Lakes exec’s desk
By Ruth UmohNovember 24, 2025
McLaren CEO Zak Brown walks in the paddock during the F1 Grand Prix of Las Vegas at Las Vegas Strip Circuit on November 22, 2025 in Las Vegas, United States.
NewslettersF1 has thrived by democratizing what was once a ‘look, don’t touch’ sport, says McLaren Racing CEO Zak Brown
By Diane BradyNovember 24, 2025
Entrance to Slush with a banner saying: "Still doubting Europe? Go to Hel."
NewslettersEurope’s new talent advantage is boosting its founders’ spirits
By Beatrice NolanNovember 24, 2025
Elon Musk raises a chainsaw at the Conservative Political Action Conference (CPAC) in Oxon Hill, Maryland on February 20, 2025. (Photo: Valerie Plesch/ Washington Post/Getty Images)
NewslettersDOGE is…dead?
By Andrew NuscaNovember 24, 2025
NewslettersDoes white men’s content get seen by more people on LinkedIn? Women are running experiments to find out
By Emma HinchliffeNovember 21, 2025
An illustration of the American business software company Intuit logo seen displayed on a smartphone with an Artificial intelligence (AI) chip and symbol in the background.
NewslettersIntuit CFO talks $100 million OpenAI deal, innovation, and the road ahead
By Sheryl EstradaNovember 21, 2025
NewslettersTidalwave raises $22 million Series A to improve the mortgage process with AI
By Allie GarfinkleNovember 21, 2025
Sen. Josh Hawley (R-Mo.) at the U.S. Capitol Building on October 27, 2025 in Washington, DC. (Photo: Anna Moneymaker/Getty Images)
NewslettersTop Republicans reject Trump proposal to ban state AI regulation
By Andrew NuscaNovember 21, 2025
Photo: DETROIT, MICHIGAN - SEPTEMBER 30: Barbara Humpton, President and CEO of Siemens, speaks at a Ford Pro Accelerate event on September 30, 2025 in Detroit, Michigan. The event is Ford's inaugural forum bringing together business leaders and government officials to discuss the Essential Economy, the three million businesses and critical industries that power the US economy. (Photo by Bill Pugliano/Getty Images)
NewslettersUSA Rare Earth CEO on how this space became ‘the most bipartisan issue in our government right now’
By Diane BradyNovember 21, 2025
Jensen Huang
AIThe ‘loopification’ of AI is making me dizzy
By Sharon GoldmanNovember 20, 2025
NewslettersExclusive: Women’s vitamin brand Perelel raises $27 million from the investor behind Summer Fridays and Tower 28
By Emma HinchliffeNovember 20, 2025
Charu Mahajan, senior partner and VP of IBM Consulting APAC, speaks during a panel session at the Fortune Innovation Forum in Kuala Lumpur, Malaysia, on Nov. 18, 2025.
NewslettersCreativity is as important as data literacy in the AI era, says IBM exec
By Sheryl EstradaNovember 20, 2025
NewslettersStuut raises $29.5 million Series A led by Andreessen Horowitz to automate accounts receivable
By Allie GarfinkleNovember 20, 2025
Doug McMillon, chief executive officer of Walmart Inc., during the 2024 CES event in Las Vegas, Nevada, US, on Tuesday, Jan. 9, 2024.
NewslettersWalmart and Target are both getting new CEOs—one succession plan has gone smoother than the other
By Phil WahbaNovember 20, 2025
Nvidia co-founder and CEO Jensen Huang in Washington, D.C. on November 19, 2025. (Photo: Brendan Smialowski/AFP/Getty Images)
NewslettersThe AI boom continues as Nvidia tops estimates (again)
By Andrew NuscaNovember 20, 2025
NewslettersWhy the founder of Farmgirl Flowers, who still owns 99% of the business, has decided never to pursue an ‘exit’
By Emma HinchliffeNovember 19, 2025
NewslettersWhy big pharma is teaming up with AI giants to speed up drug discovery and make work easier for health care workers
By John KellNovember 19, 2025
NewslettersExclusive: Doppel raises $70 million Series C at more than $600 million valuation to fight AI-powered social engineering attacks
By Allie GarfinkleNovember 19, 2025
NewslettersEstée Lauder CFO on driving a turnaround led by consumer-first innovation
By Sheryl EstradaNovember 19, 2025
Traders work on the floor of the New York Stock Exchange during afternoon trading on October 13, 2022 in New York City.
NewslettersHow CEOs can stay clear-eyed during the stock market’s AI selloff
By Geoff ColvinNovember 19, 2025
Google CEO Sundar Pichai on July 9, 2025 in Sun Valley, Idaho. (Photo: Kevin Dietsch/Getty Images)
NewslettersGoogle launches Gemini 3, its ‘most intelligent’ AI model
By Andrew NuscaNovember 19, 2025
AIAI politics breaks into a New York congressional race — and signals more fights to come
By Sharon GoldmanNovember 18, 2025
NewslettersCityblock Health’s unicorn founder explains why health care is broken—and how to fix it
By Emma HinchliffeNovember 18, 2025
AI technology concept with artificial intelligence chatbot and generative smart system, robotic, deep learning network, digital assistant, machine learning, algorithm, innovation and data processing.
NewslettersWhy generative AI went from risk to business imperative at U.S. companies
By Sheryl EstradaNovember 18, 2025
Jeff Bezos
NewslettersJeff Bezos is putting $6.2 billion—and himself as co-CEO—behind a new AI startup. Bubble? That’s no trouble
By Sharon GoldmanNovember 18, 2025
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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