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Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl

The Chiefs didn’t make the Super Bowl this year, but CMO Lara Krug still has lessons to share for the league.

By Emma HinchliffeFebruary 6, 2026
Woman with blonde hair sitting on stage
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
Latest Stories
North AmericaU.S. births dropped last year, offsetting 2024’s increase and dashing hopes for an upward trend
By Mike Stobbe and The Associated PressFebruary 6, 2026
PoliticsTrump’s racist post about Obamas is deleted after bipartisan backlash. The White House initially defended it, then blamed a staffer
By Bill Barrow, Josh Boak and The Associated PressFebruary 6, 2026
CryptoWhat caused the massive Bitcoin crash? Clues point to a blow-up at Hong Kong hedge funds
By Jeff John RobertsFebruary 6, 2026
InvestingDow soars by 1,200 points to top 50,000 for the first time as chipmakers and airlines lead ferocious stock market rebound
By Stan Choe and The Associated PressFebruary 6, 2026
CEO and co-founder of Anthropic Dario Amodei speaking on stage.
AIAnthropic’s newest model excels at finding security vulnerabilities—but raises fresh cybersecurity risks
By Beatrice NolanFebruary 6, 2026
Personal FinanceBest certificates of deposit (CDs) for February 2026
By Glen Luke FlanaganFebruary 6, 2026
LawMinneapolis fourth grader says ICE fears leave his 30-person class with just 7 students: ‘The teachers cry’
By Bianca Vázquez Toness and The Associated PressFebruary 6, 2026
The Chase logo on a green layered background.
Personal FinanceChase CD rates February 2026
By Joseph HostetlerFebruary 6, 2026
More NewslettersPage 42 of 100
Mark Carney stands in front of a giant Canadian flag
Newsletters‘Trump is trying to break us’: What to expect from Mark Carney, Canada’s new PM
By Diane BradyApril 29, 2025
Sarah Guo
NewslettersThis 35-year-old investor has backed the hottest companies in AI, from Mistral to Sierra
By Emma Hinchliffe and Nina AjemianApril 28, 2025
office worker peering over a cubicle wall
NewslettersEmployees are engaging in revenge RTO, but these small acts of defiance are the symptom of a bigger problem
By Sara BraunApril 28, 2025
exterior shot of a Starbucks coffee on a street corner
NewslettersStarbucks’ new CFO is a longtime customer with a company turnaround on her agenda
By Sheryl EstradaApril 28, 2025
view of the exterior of the New York Stock Exchange
NewslettersInside the Insight Partners mafia that has taken over New York venture capital—and the $90 billion firm’s unique approach to software investing
By Leo SchwartzApril 28, 2025
Jamie Miller speaking onstage
NewslettersHybrid COO roles might soon be the new CEO prerequisite
By Ruth Umoh and Lily Mae LazarusApril 28, 2025
Meta CEO Mark Zuckerberg during a sports match on March 08, 2025 in Las Vegas, Nevada. (Photo: Chris Unger/Zuffa LLC/Getty Images)
NewslettersMeta changes AI chatbots after report reveals they’re happy to make things sexual
By Andrew NuscaApril 28, 2025
Empty shelves in the baby formula aisle of a store in Albany, California.
NewslettersRetailers brace for empty shelves as U.S. imports decline
By Diane BradyApril 28, 2025
Sophia Kianni and Phoebe Gates
NewslettersPhoebe Gates ‘did not expect to be a founder.’ Now she’s building the shopping assistant Phia with Sophia Kianni
By Emma Hinchliffe and Nina AjemianApril 25, 2025
A headshot of Susan LaMonica, the CHRO of Citizens Bank.
NewslettersThe longtime CHRO of Citizens Bank says that HR teams treat corporate initiatives like ‘diet fads’ and argues that making real changes can take years of consistency
By Brit MorseApril 25, 2025
Adit Abraham and Raunak Chowdhuri
NewslettersExclusive: Reducto, AI document parsing startup, raises $24.5 million Series A led by Benchmark
By Allie GarfinkleApril 25, 2025
NewslettersFinance execs are the new targets of deepfake videos
By Sheryl EstradaApril 25, 2025
The new $25,000 configurable electric truck from Slate Autos, photographed at its launch event in Long Beach, Calif. on April 24, 2025. (Photo: Andrew Nusca/Fortune)
NewslettersBezos-backed Slate Auto takes the wraps off its $25,000 EV truck
By Andrew NuscaApril 25, 2025
Dollar bills
NewslettersThe truth about the dollar’s decline: ‘You’ll either have to raise prices, or lower profits’
By Peter VanhamApril 25, 2025
Poorna Jagannathan with her hands on the shoulders of fashion designer, stylist and entreprenuer Tan France outside a fashion awards show in Los Angeles.
NewslettersI hate shopping. ChatGPT is already helping me in ways Google never did
By Sharon GoldmanApril 24, 2025
Henley Vazquez
NewslettersExclusive: Thrive-backed Fora has raised $60 million for a travel agent platform that can withstand a recession
By Emma Hinchliffe and Nina AjemianApril 24, 2025
Female manger explaining senior businessman in factory warehouse.
NewslettersGen Z and millennials are struggling to work with their older counterparts, but boomers have no problem with their younger coworkers 
By Sara BraunApril 24, 2025
Ben Smith and Ted Sarandos
NewslettersNetflix aims for trillion-dollar company status as its economic impact goes ‘overlooked,’ says co-CEO
By Sheryl EstradaApril 24, 2025
Dario Amodei
NewslettersIn Q1 2025, AI commanded 71% of total VC deal value, according to PitchBook
By Allie GarfinkleApril 24, 2025
Intel headquarters building
NewslettersIntel will reportedly cut staff to focus on the core. What’s the core?
By Andrew NuscaApril 24, 2025
Brainstorm Health 2021-Pfizer-Albert Bourla
NewslettersPfizer CEO Albert Bourla sees ‘a scientific renaissance’ in the U.S. amid backdrop of political threats to the future of research
By Diane BradyApril 24, 2025
Mike Maresca
NewslettersUlta Beauty says online shopping habits are changing. Here’s how the retailer invests in tech to keep up
By John KellApril 23, 2025
Donald Trump talks to reporters durning the White House Egg Roll on the South Lawn
NewslettersThe Trump administration wants women to have more babies
By Alicia Adamczyk and Nina AjemianApril 23, 2025
Robot arms choosing illustrations of people to suggest AI recruiting tools.
NewslettersHere’s why a top recruiting consultant for the Fortune 500 says AI can make the hiring process more inefficient
By Brit MorseApril 23, 2025
businesspeople sitting together and having a meeting in the office
NewslettersHere’s why demand for interim C-suite leaders is soaring
By Sheryl EstradaApril 23, 2025
Dan Lorenc
NewslettersExclusive: Chainguard secures $356 million Series D as valuation soars to $3.5 billion
By Allie GarfinkleApril 23, 2025
Instagram co-founder Kevin Systrom during an event in Austin, Texas on March 11, 2019. (Photo: Callaghan O'Hare/Bloomberg/Getty Images)
NewslettersDid Facebook starve Instagram?
By Andrew NuscaApril 23, 2025
NewslettersSunrun CEO Mary Powell and the future of energy in the U.S.
By Diane BradyApril 23, 2025
Nvidia CEO Jensen Huang in a black jacket on stage against a black background with his arms outstretched.
NewslettersTrump’s restrictions on Nvidia’s China sales may not be enough to contain Beijing’s AI ambitions
By Jeremy KahnApril 22, 2025
Amanda Calabrese and Greta Meye
NewslettersExclusive: Tampon brand Sequel signs sponsorship deal with D.C. United’s Audi Field
By Emma Hinchliffe and Nina AjemianApril 22, 2025
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C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone serviceAn image of a popular article
By Jacqueline MunisFebruary 5, 2026
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with TrumpAn image of a popular article
By Tristan BoveFebruary 3, 2026
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at homeAn image of a popular article
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