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Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl

The Chiefs didn’t make the Super Bowl this year, but CMO Lara Krug still has lessons to share for the league.

By Emma HinchliffeFebruary 6, 2026
Woman with blonde hair sitting on stage
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
Latest Stories
Future of WorkAnthropic cofounder says studying the humanities will be ‘more important than ever’ and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
sarandos
CommentaryNetflix dominates streaming. No wonder it’s trying to redefine the market
By Hal SingerFebruary 7, 2026
bessent
BankingBefore Kevin Warsh has even taken over as Fed chair, Trump is joking about suing him. Scott Bessent is fine with that
By Fatima Hussein, Christopher Rugaber and The Associated PressFebruary 7, 2026
omar
PoliticsIlhan Omar’s husband is rich. The Republican oversight chairman is investigating why
By Stephen Groves and The Associated PressFebruary 7, 2026
AIAI can make anyone rich: Mark Cuban says it could turn ‘just one dude in a basement’ into a trillionaire
By Sydney LakeFebruary 7, 2026
new jersey
PoliticsNo, judge tells Trump. You can’t cripple $16 billion in funding for New York City and New Jersey
By Anthony Izaguirre, Dave Collins and The Associated PressFebruary 7, 2026
giannis
BankingNBA star Giannis Antetokounmpo gets in bed with sports gambling as a Kalshi shareholder
By Jay Cohen and The Associated PressFebruary 7, 2026
hegseth
PoliticsHarvard is too ‘woke’ for Trump’s Pentagon
By Jocelyn Gecker, Collin Binkley and The Associated PressFebruary 7, 2026
More NewslettersPage 16 of 100
Studio portrait of Leopold Aschenbrenner
NewslettersThe AI investing boom gets its posterboy: Meet Leopold Aschenbrenner
By Allie GarfinkleOctober 16, 2025
An illustration of Apple's new M5 system on a chip (SoC). (Courtesy: Apple)
NewslettersWhat Apple’s new M5 chip means for MacBooks, iPads
By Andrew NuscaOctober 16, 2025
NewslettersLogitech CEO Hanneke Faber says she would consider adding an AI agent to her board of directors
By Lee CliffordOctober 16, 2025
NewslettersAkamai’s CIO pilots AI, but isn’t often sold on full adoption, due to worries about costs and technology maturity
By John KellOctober 15, 2025
NewslettersBest Buy CEO says C-suite resilience in the age of AI requires constant learning
By Sheryl EstradaOctober 15, 2025
NewslettersKamala Harris advises young women to not underestimate the pain of breaking barriers: ‘You might get cut and you might bleed’
By Claire Zillman and Emma HinchliffeOctober 15, 2025
Goldman Sachs CEO David Solmon holds a microphone
NewslettersGoldman’s acquisition of Industry Ventures is a bet on soaring secondaries
By Allie GarfinkleOctober 15, 2025
NewslettersRespect and trust: What women say they learned from being mentored by JPMorgan’s Jamie Dimon
By Diane BradyOctober 15, 2025
FBI Director Kash Patel and U.S. Attorney General Pam Bondi at the White House on September 25, 2025 in Washington, DC. (Photo: Andrew Harnik/Getty Images)
NewslettersU.S. seizes $15 billion in bitcoin held by ‘pig butchering’ scammer
By Andrew NuscaOctober 15, 2025
A handful of bad data can 'posion' even the largest AI models, researchers warn
AIA small amount of bad data can ‘poison’ even the largest AI models, researchers warn
By Beatrice NolanOctober 14, 2025
NewslettersKristalina Georgieva didn’t have to break the glass ceiling at the IMF—she didn’t even get a scratch, she says
By Emma HinchliffeOctober 14, 2025
NewslettersExclusive: $1.4 billion beverage company Liquid Death names new CFO as it gears up for expansion
By Sheryl EstradaOctober 14, 2025
NewslettersExclusive: Flow Engineering raises $23 million Series A led by Sequoia to power hardware’s new era
By Allie GarfinkleOctober 14, 2025
Broadcom headquarters in San Jose, California, on June 2, 2025.(Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersBroadcom and OpenAI partner on custom AI chips
By Andrew NuscaOctober 14, 2025
NewslettersMeghan, Duchess of Sussex, Selena Gomez, and the IMF—all on the same stage
By Diane BradyOctober 14, 2025
NewslettersDiane Keaton made it cool for women to be ‘odd balls’
By Emma HinchliffeOctober 13, 2025
Young woman worker feeling exhausted and depressed sitting in front of laptop in office.
NewslettersHow ‘workslop’ is wasting workers’ time and creating AI resentment
By Lila MacLellanOctober 13, 2025
NewslettersFortune’s Most Powerful Women Asia 2025 list includes top CFOs from Huawei, ByteDance, Sony, Temasek 
By Sheryl EstradaOctober 13, 2025
NewslettersKalshi is the early leader in prediction markets, but its rival Polymarket is worth nearly twice as much. Why?
By Jeff John RobertsOctober 13, 2025
NewslettersThe protein bar startup David is upending food science through its venture-backed experiments—and it’s just getting started
By Leo SchwartzOctober 13, 2025
NewslettersThe search for corporate America’s next Fortune 500 CEOs
By Ruth UmohOctober 13, 2025
A frame from one of several Sora clips depicting Tupac Shakur in Cuba. (Courtesy So_True_Media_1/OpenAI Sora)
NewslettersSora videos of deceased celebrities spark backlash
By Andrew NuscaOctober 13, 2025
NewslettersThe immigration crackdown is ‘much, much worse’ for business than tariffs, some CEOs say
By Diane BradyOctober 13, 2025
NewslettersFortune Archives: How McKinsey stays on top
By Ruth UmohOctober 12, 2025
A seated woman in a tan suit jacket speaks into a handheld microphone on stage. A book cover is enlarged behind her
NewslettersKamala Harris and Meghan, Duchess of Sussex, will join the Fortune Most Powerful Women Summit
By Emma HinchliffeOctober 10, 2025
NewslettersPepsiCo taps Walmart veteran as CFO, bets big on beverage revamp
By Sheryl EstradaOctober 10, 2025
NewslettersOpenAI COO Brad Lightcap on what history teaches us about AI and the enterprise race
By Allie GarfinkleOctober 10, 2025
Sam Altman
NewslettersOpenAI study suggests AI may be about to eclipse human expertise in real-world tasks
By Geoff ColvinOctober 10, 2025
Chinese President Xi Jinping in Tianjin, China on September 1, 2025. (Photo: Suo Takekuma/Pool/Getty Images)
NewslettersChina tightens rare earth mineral restrictions (again)
By Andrew NuscaOctober 10, 2025
Studio portrait of Leopold Aschenbrenner
AIAs AI bubble warnings mount, a 23-year-old’s $1.5 billion hedge fund shows how prophecy turns into profits
By Sharon GoldmanOctober 9, 2025
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Meet the Palm Beach billionaire who paid $2 million for a private White House visit with TrumpAn image of a popular article
By Tristan BoveFebruary 3, 2026
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Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simpleAn image of a popular article
By Preston ForeFebruary 6, 2026
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Nestlé’s CEO drinks 8 coffees a day, but says Gen Z staffers are his secret to staying sharp by ‘learning constantly’An image of a popular article
By Emma BurleighFebruary 5, 2026
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