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Ideas and insights on pressing issues facing the business world.
marketing
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026
gecko
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
lexi
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
matt
The AI gold rush is real — but great companies don’t need to mine it
By Matt WitheilerApril 4, 2026
LI
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
Latest Stories
Oil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
EnergyOil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
By Jason MaApril 5, 2026
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
PoliticsA CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
By Seung Min Kim, Matthew Lee, Samy Magdy and The Associated PressApril 5, 2026
Russia’s key Baltic port resumes crude loading after attacks
EnergyRussia’s key Baltic port resumes crude loading after attacks
By BloombergApril 5, 2026
‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film
Arts & Entertainment‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film
By Lindsey Bahr and The Associated PressApril 5, 2026
Even if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
EconomyEven if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
By Jason MaApril 5, 2026
Trump risks confidence in U.S. role as guardian of global shipping
EconomyTrump risks confidence in U.S. role as guardian of global shipping
By Gerry Doyle, Peter Martin, Weilun Soon and BloombergApril 5, 2026
Italy sets jet fuel limits at some airports on supply gap
EuropeItaly sets jet fuel limits at some airports on supply gap
By Danny Lee, Mihir Mishra, Sonia Sirletti and BloombergApril 5, 2026
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
PoliticsThe U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
By Jason MaApril 5, 2026
More CommentaryPage 62 of 100
It took 30 years for climate tech investments to pay off. Now they’re best placed to survive the VC winter
CommentaryIt took 30 years for climate tech investments to pay off. Now they’re best placed to survive the VC winter
By Michael SonnenfeldtJuly 26, 2023
  • Why fast-food franchisees could be the next cohort to leave California
    CommentaryWhy fast-food franchisees could be the next cohort to leave California
    By Matt HallerJuly 7, 2023
Russia is weaponizing global food security in its war—but agribusiness is promising to come to Ukraine’s rescue
CommentaryRussia is weaponizing global food security in its war—but agribusiness is promising to come to Ukraine’s rescue
By Olivier GuittaJuly 25, 2023
Why AT&T and Verizon’s infrastructure woes run much deeper than lead cables
CommentaryWhy AT&T and Verizon’s infrastructure woes run much deeper than lead cables
By Jeffrey Sonnenfeld and Steven TianJuly 24, 2023
View of the steps of the U.S. Supreme Court building
CommentaryThe war on DEI is the beginning of a coordinated attack on the Civil Rights Act of 1964
By Alphonso DavidJuly 24, 2023
Uninsured depositors remain a ticking time bomb for the U.S. banking system
CommentaryUninsured depositors remain a ticking time bomb for the U.S. banking system
By Lawrence J. WhiteJuly 24, 2023
U.S. Capitol
CommentaryThe crypto industry is embracing self regulation. It’s time Washington gets on board
By Nic CarterJuly 23, 2023
  • Complex computer circuitry is montaged with a person's head i
    CommentaryGenerative A.I.: 4 things executives should do to future-proof their strategy
    By François Candelon, Lisa Krayer, Saravanan Rajendran and Leonid ZhukovJuly 7, 2023
In their rush to offer fertility benefits, employers could be unwittingly creating a new inequity for LGTBQIA+ employees
CommentaryIn their rush to offer fertility benefits, employers could be unwittingly creating a new inequity for LGTBQIA+ employees
By Janet Choi and Cynthia McEwenJuly 21, 2023
Why is healthy food so expensive in America? Blame the Farm Bill that Congress always renews to make burgers cheaper than salad
CommentaryWhy is healthy food so expensive in America? Blame the Farm Bill that Congress always renews to make burgers cheaper than salad
By Gene BaurJuly 21, 2023
The U.K. mustn’t forget its engineering strengths. Engineers turn ideas into reality–and drive global development
CommentaryThe U.K. mustn’t forget its engineering strengths. Engineers turn ideas into reality–and drive global development
By John BrowneJuly 21, 2023
Ben McKenzie wrote a crypto book.
CommentaryBen McKenzie needs a hug: The ‘OC’ star’s crypto book is an ill-informed flop
By Kathleen BreitmanJuly 20, 2023
Demand for urban real estate will be challenged for the rest of the decade. Here’s how the world’s superstar cities are projected to fare by 2030
CommentaryDemand for urban real estate will be challenged for the rest of the decade. Here’s how the world’s superstar cities are projected to fare by 2030
By Jan Mischke, Olivia White and Aditya SanghviJuly 20, 2023
  • Millennial and Gen Z employees are rejecting assignments, turning down offers, and seeking purpose. Here’s what they expect of their employers, according to Deloitte’s latest survey
    CommentaryMillennial and Gen Z employees are rejecting assignments, turning down offers, and seeking purpose. Here’s what they expect of their employers, according to Deloitte’s latest survey
    By Elizabeth FaberJuly 6, 2023
Artificial intelligence is making the union movement’s case–and even ChatGPT knows it
CommentaryArtificial intelligence is making the union movement’s case–and even ChatGPT knows it
By Edward M. SmithJuly 20, 2023
The culture wars have polarized Americans–but a growing civic repair movement believes it can reverse the damage
CommentaryThe culture wars have polarized Americans–but a growing civic repair movement believes it can reverse the damage
By Tucker EskewJuly 19, 2023
Generative A.I. has supercharged the speed at which false information spreads. Can our reputations survive the ‘two-hour internet day?’
CommentaryGenerative A.I. has supercharged the speed at which false information spreads. Can our reputations survive the ‘two-hour internet day?’
By Richard TorrenzanoJuly 18, 2023
New research suggests bankers are 5 times less likely to engage in financial misconduct when working from home
CommentaryNew research suggests bankers are 5 times less likely to engage in financial misconduct when working from home
By Gleb TsipurskyJuly 18, 2023
Cricket gets its first U.S. major league with support from tech and celebrity investors
CommentaryCricket gets its first U.S. major league with support from tech and celebrity investors
By Sanjay GovilJuly 17, 2023
The EU A.I. Act can get democratic control of artificial intelligence–but only if open-source developers get a seat at the table
CommentaryThe EU A.I. Act can get democratic control of artificial intelligence–but only if open-source developers get a seat at the table
By Shelley McKinleyJuly 17, 2023
A much-feared emerging markets crisis didn’t happen. Is the global economy off the hook?
CommentaryA much-feared emerging markets crisis didn’t happen. Is the global economy off the hook?
By Philipp Carlsson-Szlezak and Paul SwartzJuly 17, 2023
SEC Chair Gary Gensler.
CommentaryIt’s time to move crypto from chaos to order 
By Miles Jennings and Brian QuintenzJuly 15, 2023
Meet the little-known cable TV network that’s cashing in on renewed interest in UFOs
CommentaryMeet the little-known cable TV network that’s cashing in on renewed interest in UFOs
By Aden IkramJuly 14, 2023
Alyson Shontell interviews Bryan Johnson on stage at Fortune Brainstorm Tech 2023.
HealthBryan Johnson sold his company to PayPal for $800 million. Now, he’s spending $2 million a year to stay young forever—no cheat days allowed
By Fortune EditorsJuly 14, 2023
Climate change is the next frontier of America’s culture wars. Corporations are still doing the right thing–and hoping no one notices
CommentaryClimate change is the next frontier of America’s culture wars. Corporations are still doing the right thing–and hoping no one notices
By Bill NovelliJuly 14, 2023
Why the CPA qualification’s 150-hour college credit rule is outdated–and inequitable
CommentaryWhy the CPA qualification’s 150-hour college credit rule is outdated–and inequitable
By Guylaine Saint JusteJuly 14, 2023
Engineers build a small home using disposable diapers in Indonesia
CommentaryEngineers build a small home using disposable diapers in Indonesia
By Carolyn BarberJuly 13, 2023
Most people believe they don’t see color–but only empirically proven ‘blinding’ policies can reduce discrimination in the labor market and criminal justice system
CommentaryMost people believe they don’t see color–but only empirically proven ‘blinding’ policies can reduce discrimination in the labor market and criminal justice system
By Sunita SahJuly 13, 2023
Canada may have just created the first efficient building retrofit market. The U.S. should take note
CommentaryCanada may have just created the first efficient building retrofit market. The U.S. should take note
By Ben EvansJuly 12, 2023
Great Place To Work CEO: ‘It’s time to acknowledge why diversity makes us uncomfortable’
CommentaryGreat Place To Work CEO: ‘It’s time to acknowledge why diversity makes us uncomfortable’
By Michael C. BushJuly 12, 2023
‘The Feckless 400’: These companies are still doing business in Russia–and funding Putin’s war
Commentary‘The Feckless 400’: These companies are still doing business in Russia–and funding Putin’s war
By Jeffrey Sonnenfeld and Steven TianJuly 11, 2023
We can’t defeat climate change by investing in a handful of countries. The world needs to come together at COP28–and fund a just energy transition
CommentaryWe can’t defeat climate change by investing in a handful of countries. The world needs to come together at COP28–and fund a just energy transition
By Sultan Al Jaber and Fatih BirolJuly 11, 2023
I work at a Wells Fargo call center. Here’s why people like me can save America’s banking system
CommentaryI work at a Wells Fargo call center. Here’s why people like me can save America’s banking system
By Debbie WarrenJuly 10, 2023
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Politics
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desertplaceholder alt text
By Fortune EditorsApril 5, 2026
Energy
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran warplaceholder alt text
By Fortune EditorsApril 5, 2026
North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' nowplaceholder alt text
By Fortune EditorsApril 4, 2026
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