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Ideas and insights on pressing issues facing the business world.
marketing
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026
gecko
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
lexi
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
matt
The AI gold rush is real — but great companies don’t need to mine it
By Matt WitheilerApril 4, 2026
LI
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
Latest Stories
AI is about to send millions to ‘professional identity purgatory.’ Here’s what I discovered after my 30 year career crashed to a halt
Future of WorkAI is about to send millions to ‘professional identity purgatory.’ Here’s what I discovered after my 30 year career crashed to a halt
By Geoff CurtisApril 6, 2026
While other CEOs freeze entry-level roles, this AI founder is hiring Gen Z with zero experience
SuccessWhile other CEOs freeze entry-level roles, this AI founder is hiring Gen Z with zero experience
By Orianna Rosa RoyleApril 6, 2026
two men waving in front of server racks
Big TechSupermicro soared because of $4 trillion Nvidia—but Jensen Huang can walk away any time he wants
By Amanda GerutApril 6, 2026
Mortgage rates today, April 6, 2026
Personal FinanceMortgage rates today, April 6, 2026
By Glen Luke FlanaganApril 6, 2026
Current refi mortgage rates report for April 6, 2026
Personal FinanceCurrent refi mortgage rates report for April 6, 2026
By Glen Luke FlanaganApril 6, 2026
Current ARM mortgage rates report for April 6, 2026
Personal FinanceCurrent ARM mortgage rates report for April 6, 2026
By Glen Luke FlanaganApril 6, 2026
Oil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
EnergyOil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
By Jason MaApril 5, 2026
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
PoliticsA CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
By Seung Min Kim, Matthew Lee, Samy Magdy and The Associated PressApril 5, 2026
More CommentaryPage 53 of 100
Digital generated image of young woman scattering into small spheres
CommentaryFrom revolution to real-world value: How companies can benefit from Web3 in 2024
By François Candelon, Michael G. Jacobides, Urs Rahne and Katie RoundJanuary 5, 2024
  • COVID-19 v. Flu: A ‘much more serious threat,’ new study into long-term risks concludes
    CommentaryCOVID-19 v. Flu: A ‘much more serious threat,’ new study into long-term risks concludes
    By Carolyn BarberDecember 14, 2023
Biggest CEO successes and setbacks: 2023’s triumphs and 2024’s challenges
CommentaryBiggest CEO successes and setbacks: 2023’s triumphs and 2024’s challenges
By Jeffrey Sonnenfeld and Steven TianJanuary 4, 2024
The anti-DEI movement has gone from fringe to mainstream. Here’s what that means for corporate America
CommentaryThe anti-DEI movement has gone from fringe to mainstream. Here’s what that means for corporate America
By Joelle EmersonJanuary 4, 2024
Altman, Musk, and the dangers of superstar CEOs
CommentaryAltman, Musk, and the dangers of superstar CEOs
By Jennifer SundbergJanuary 4, 2024
I advised the EU on its landmark AI Act. Here’s how it got preempted by the U.S. and U.K., why it almost got derailed by ChatGPT, and how it will shape regulation in 2024
CommentaryI advised the EU on its landmark AI Act. Here’s how it got preempted by the U.S. and U.K., why it almost got derailed by ChatGPT, and how it will shape regulation in 2024
By David HaberJanuary 3, 2024
The myth that remote work stifles innovation and creativity is gaining ground–but the same evidence shows that it was only true in the pre-2010s workplace
CommentaryThe myth that remote work stifles innovation and creativity is gaining ground–but the same evidence shows that it was only true in the pre-2010s workplace
By Gleb TsipurskyJanuary 3, 2024
  • Carly Fiorina: ‘America’s 250th needs American business’
    CommentaryCarly Fiorina: ‘America’s 250th needs American business’
    By Carly FiorinaDecember 14, 2023
In the age of unchecked billionaires and corporate bad behavior, everyday people have a million reasons to say something if they see something
CommentaryIn the age of unchecked billionaires and corporate bad behavior, everyday people have a million reasons to say something if they see something
By Gordon Schnell and Amber ScorahJanuary 2, 2024
Macroeconomic uncertainties will not halt progress on the energy transition in 2024 and beyond. Here’s why
CommentaryMacroeconomic uncertainties will not halt progress on the energy transition in 2024 and beyond. Here’s why
By Ignacio GalánJanuary 2, 2024
Millennials could soon see their parents become their biggest expense–and American families are woefully unprepared
CommentaryMillennials could soon see their parents become their biggest expense–and American families are woefully unprepared
By Sarita A. MohantyDecember 30, 2023
Countering AI-driven cyberattacks with AI-driven cybersecurity
CommentaryCountering AI-driven cyberattacks with AI-driven cybersecurity
By Rupal HollenbeckDecember 29, 2023
Performative allyship has done more harm than good for women in tech. Here’s why
CommentaryPerformative allyship has done more harm than good for women in tech. Here’s why
By Allyson KapinDecember 28, 2023
  • America’s institutional investors haven’t been paying attention to U.S.-China competition, researchers warn
    CommentaryAmerica’s institutional investors haven’t been paying attention to U.S.-China competition, researchers warn
    By Andrew KingDecember 14, 2023
How a former IRS boss optimizes his charitable trust to support his alma mater–and give assets to his children tax-free
CommentaryHow a former IRS boss optimizes his charitable trust to support his alma mater–and give assets to his children tax-free
By Jonathon MorrisonDecember 27, 2023
She closed a $400 million fund the week Lehman crashed. Here’s what Canvas Ventures cofounder Rebecca Lynn predicts for the year ahead
CommentaryShe closed a $400 million fund the week Lehman crashed. Here’s what Canvas Ventures cofounder Rebecca Lynn predicts for the year ahead
By Rebecca LynnDecember 27, 2023
The green revolution runs on chips–but there is no good way to make the fragile semiconductors ecosystem sustainable in the short term
CommentaryThe green revolution runs on chips–but there is no good way to make the fragile semiconductors ecosystem sustainable in the short term
By Rakesh KumarDecember 26, 2023
Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
CommentaryMerriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
By Michael SerazioDecember 25, 2023
Former NFL player Carl Nassib: ‘Gen Z college players are living the dream–but they could become cautionary tales if they don’t educate themselves about personal finance’
CommentaryFormer NFL player Carl Nassib: ‘Gen Z college players are living the dream–but they could become cautionary tales if they don’t educate themselves about personal finance’
By Carl NassibDecember 22, 2023
Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
CommentaryToday’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
By Clay RoutledgeDecember 22, 2023
Illustration of a group of people in an office welcoming a new colleague
CommentaryHealthy employees equal healthy companies
By Stephan SchollDecember 21, 2023
There’s a ‘Great Economic Mismatch’ between experts and everyday Americans–but a 2024 soft landing could be about to bridge it
CommentaryThere’s a ‘Great Economic Mismatch’ between experts and everyday Americans–but a 2024 soft landing could be about to bridge it
By Sanjay DattaDecember 21, 2023
‘Parroting Putin’s propaganda’: The business exodus over Ukraine was no Russian bonanza
Commentary‘Parroting Putin’s propaganda’: The business exodus over Ukraine was no Russian bonanza
By Jeffrey Sonnenfeld, Tymofiy Mylovanov, Nataliia Shapoval and Steven TianDecember 20, 2023
The U.S. dairy industry wants to tackle climate change–but not at the expense of feeding the world
CommentaryThe U.S. dairy industry wants to tackle climate change–but not at the expense of feeding the world
By Krysta HardenDecember 20, 2023
A quiet cybersecurity revolution is touching every corner of the economy as U.S., allies ‘pull all the levers’ to face new threats
CommentaryA quiet cybersecurity revolution is touching every corner of the economy as U.S., allies ‘pull all the levers’ to face new threats
By Eric NoonanDecember 20, 2023
The Ledger hack could have been much worse. But it also could have been easily prevented
CommentaryThe Ledger hack could have been much worse. But it also could have been easily prevented
By David SchwedDecember 19, 2023
WeWork’s co-working model was supposed to fix traditional commercial real estate–but both the new idea and the centuries-old industry are failing
CommentaryWeWork’s co-working model was supposed to fix traditional commercial real estate–but both the new idea and the centuries-old industry are failing
By Christelle RohautDecember 19, 2023
Americans are losing faith in the news media–but there is ample empirical proof that a free press is the secret to U.S. economic success
CommentaryAmericans are losing faith in the news media–but there is ample empirical proof that a free press is the secret to U.S. economic success
By J.J. ColaoDecember 19, 2023
Sanjiv Bajaj
CommentaryWhy your company’s culture needs a ‘fractal redesign’
By Arindam Bhattacharya and Hans-Paul BuerknerDecember 19, 2023
AI could accelerate progress toward the world’s climate goals. Here’s how
CommentaryAI could accelerate progress toward the world’s climate goals. Here’s how
By Kate Brandt and Rich LesserDecember 18, 2023
Stressed-out employees are multitasking to survive virtual meetings–and bosses hate it
CommentaryStressed-out employees are multitasking to survive virtual meetings–and bosses hate it
By Gleb TsipurskyDecember 18, 2023
250 years after the Boston Tea Party, America still struggles to navigate its complex relationship with tax
Commentary250 years after the Boston Tea Party, America still struggles to navigate its complex relationship with tax
By Scott McFarlaneDecember 15, 2023
These Web3 companies are embracing Web2 principles to reach users more interested in restaurant rewards than blockchains
CommentaryThese Web3 companies are embracing Web2 principles to reach users more interested in restaurant rewards than blockchains
By William MougayarDecember 15, 2023
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Politics
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desertplaceholder alt text
By Fortune EditorsApril 5, 2026
Energy
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran warplaceholder alt text
By Fortune EditorsApril 5, 2026
Politics
During the rescue of the F-15 airman in Iran, the U.S. military blew up two of its own transport planes that had to be left behindplaceholder alt text
By Fortune EditorsApril 5, 2026
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