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Ideas and insights on pressing issues facing the business world.
marketing
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026
gecko
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
lexi
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
matt
The AI gold rush is real — but great companies don’t need to mine it
By Matt WitheilerApril 4, 2026
LI
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
Latest Stories
AI is about to send millions to ‘professional identity purgatory.’ Here’s what I discovered after my 30 year career crashed to a halt
Future of WorkAI is about to send millions to ‘professional identity purgatory.’ Here’s what I discovered after my 30 year career crashed to a halt
By Geoff CurtisApril 6, 2026
While other CEOs freeze entry-level roles, this AI founder is hiring Gen Z with zero experience
SuccessWhile other CEOs freeze entry-level roles, this AI founder is hiring Gen Z with zero experience
By Orianna Rosa RoyleApril 6, 2026
two men waving in front of server racks
Big TechSupermicro soared because of $4 trillion Nvidia—but Jensen Huang can walk away any time he wants
By Amanda GerutApril 6, 2026
Mortgage rates today, April 6, 2026
Personal FinanceMortgage rates today, April 6, 2026
By Glen Luke FlanaganApril 6, 2026
Current refi mortgage rates report for April 6, 2026
Personal FinanceCurrent refi mortgage rates report for April 6, 2026
By Glen Luke FlanaganApril 6, 2026
Current ARM mortgage rates report for April 6, 2026
Personal FinanceCurrent ARM mortgage rates report for April 6, 2026
By Glen Luke FlanaganApril 6, 2026
Oil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
EnergyOil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
By Jason MaApril 5, 2026
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
PoliticsA CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
By Seung Min Kim, Matthew Lee, Samy Magdy and The Associated PressApril 5, 2026
More CommentaryPage 48 of 100
‘If you don’t disclose, you won’t get the support of international capital’: The backlash against the SEC’s new mandate is a mistake as China closes the gap on climate disclosures
Commentary‘If you don’t disclose, you won’t get the support of international capital’: The backlash against the SEC’s new mandate is a mistake as China closes the gap on climate disclosures
By Edmund Downie, Erica Downs and Yushan LouMarch 25, 2024
  • human hand reaching for carnation flower in robotic hand
    CommentaryYour AI products’ values and behaviors could make or break your business. Here’s what you need to do to get them right
    By François Candelon, Jacob Abernethy, Theodoros Evgeniou, Abhishek Gupta and Yves LostanlenMarch 8, 2024
There is mounting evidence that starting a business reduces stress–and persistent myths that are stopping employees from taking the plunge
CommentaryThere is mounting evidence that starting a business reduces stress–and persistent myths that are stopping employees from taking the plunge
By Ross BuhrdorfMarch 25, 2024
Housing market data suggests the most optimistic buyers during the pandemic are more likely to stop paying their mortgages
CommentaryHousing market data suggests the most optimistic buyers during the pandemic are more likely to stop paying their mortgages
By Christos Makridis and William D. LarsonMarch 22, 2024
Glassdoor CEO: ‘Anonymous posts will always stay anonymous’
CommentaryGlassdoor CEO: ‘Anonymous posts will always stay anonymous’
By Christian Sutherland-WongMarch 22, 2024
The latest sanctions on Russia won’t be sufficient. Here’s what would be, according to the Yale professor who inspired the great business exodus over Ukraine
CommentaryThe latest sanctions on Russia won’t be sufficient. Here’s what would be, according to the Yale professor who inspired the great business exodus over Ukraine
By Jeffrey Sonnenfeld and Steven TianMarch 22, 2024
Bayer CEO: Corporate bureaucracy belongs in the 19th century. Here’s how we’re fighting it
CommentaryBayer CEO: Corporate bureaucracy belongs in the 19th century. Here’s how we’re fighting it
By Bill AndersonMarch 21, 2024
  • The anti-ESG backlash is playing out across the country as pensions and investments become a political football
    CommentaryThe anti-ESG backlash is playing out across the country as pensions and investments become a political football
    By Carlos Curbelo and Pete SeppMarch 7, 2024
The agency created after the Great Financial Crisis to protect consumers from lending risks can’t define risk, industry says
CommentaryThe agency created after the Great Financial Crisis to protect consumers from lending risks can’t define risk, industry says
By Bill HimplerMarch 21, 2024
China may have Asia’s most vibrant companies, thanks to green tech, AI, and EVs—but don’t count the rest of the region out
CommentaryChina may have Asia’s most vibrant companies, thanks to green tech, AI, and EVs—but don’t count the rest of the region out
By Fang Ruan, Ketil Gjerstad, Johann Harnoss, Martin Reeves and Adam JobMarch 20, 2024
Nelson Peltz is America’s most overrated activist investor. Here’s what the experts missed about his performance
CommentaryNelson Peltz is America’s most overrated activist investor. Here’s what the experts missed about his performance
By Jeffrey Sonnenfeld and Steven TianMarch 20, 2024
Intel CEO: ‘Our goal is to have at least 50% of the world’s advanced semiconductors produced in the U.S. and Europe by the end of the decade’
CommentaryIntel CEO: ‘Our goal is to have at least 50% of the world’s advanced semiconductors produced in the U.S. and Europe by the end of the decade’
By Pat GelsingerMarch 20, 2024
75 unions and employers have endorsed the Senate’s health care price transparency bill. Here’s why Congress must pass it
Commentary75 unions and employers have endorsed the Senate’s health care price transparency bill. Here’s why Congress must pass it
By Kevin LyonsMarch 19, 2024
  • Retirement is becoming just the ‘third half’ of life. Here are the 4 key mindsets we’ve identified among the new generation of retirees
    CommentaryRetirement is becoming just the ‘third half’ of life. Here are the 4 key mindsets we’ve identified among the new generation of retirees
    By Graham Ward and Isabelle LebbeMarch 7, 2024
Finland passed its flexible work act in 1996–and it may partly explain why it’s the happiest nation
CommentaryFinland passed its flexible work act in 1996–and it may partly explain why it’s the happiest nation
By Miika MäkitaloMarch 19, 2024
The future of work isn’t powered by AI. It’s powered by people enabled by AI
CommentaryThe future of work isn’t powered by AI. It’s powered by people enabled by AI
By Bijal ShahMarch 18, 2024
TikTok is in trouble in the U.S. and Europe–but American social apps could be next
CommentaryTikTok is in trouble in the U.S. and Europe–but American social apps could be next
By Olia ValigourskaiaMarch 18, 2024
We’ve analyzed 15 years of data for 200,000 founders and employees from the most successful tech companies ever built–and we’re certain a new boom in innovation is around the corner
CommentaryWe’ve analyzed 15 years of data for 200,000 founders and employees from the most successful tech companies ever built–and we’re certain a new boom in innovation is around the corner
By Martin MignotMarch 18, 2024
Taylor Swift’s AI porn deepfakes have prompted a wave of proposals to protect women from abuse–but Congress and the states need to take action
CommentaryTaylor Swift’s AI porn deepfakes have prompted a wave of proposals to protect women from abuse–but Congress and the states need to take action
By Christian F. NunesMarch 15, 2024
Why don’t we trust funeral directors? Transparency and innovation can redefine the industry–if the FTC allows it
CommentaryWhy don’t we trust funeral directors? Transparency and innovation can redefine the industry–if the FTC allows it
By Zack MoyMarch 15, 2024
Russia and China are leading in hypersonic innovation. Here’s what’s holding the U.S. back
CommentaryRussia and China are leading in hypersonic innovation. Here’s what’s holding the U.S. back
By Sassie DugglebyMarch 15, 2024
Affordability, reliability, and industrial competitiveness will make or break the net-zero transition. Here’s how
CommentaryAffordability, reliability, and industrial competitiveness will make or break the net-zero transition. Here’s how
By Mekala Krishnan, Daniel Pacthod and Sven SmitMarch 14, 2024
OpenAI should be copying journalists’ principles, not just their content
CommentaryOpenAI should be copying journalists’ principles, not just their content
By Jennie BairdMarch 14, 2024
Starbucks is negotiating with its unionized workers. Here’s why this is good news for America
CommentaryStarbucks is negotiating with its unionized workers. Here’s why this is good news for America
By Roy BahatMarch 14, 2024
The Boeing whistleblower’s death is a tragic reminder that society still expects people like John Barnett to become martyrs
CommentaryThe Boeing whistleblower’s death is a tragic reminder that society still expects people like John Barnett to become martyrs
By Ariella SteinhornMarch 13, 2024
Chart compares male and female consumer sentiments since 1978
CommentaryWe analyzed 46 years of consumer sentiment data–and found that today’s ‘vibecession’ is just men starting to feel as bad about the economy as women historically have
By Anwesha Majumder and Katherine Gallagher RobbinsMarch 13, 2024
Justice, transition, and nature-based solutions: Here’s how we move beyond the backlash and refocus the climate finance conversation on what matters most
CommentaryJustice, transition, and nature-based solutions: Here’s how we move beyond the backlash and refocus the climate finance conversation on what matters most
By Margret TrilliMarch 12, 2024
The ‘age of selfishness’ is making us sick, single, and miserable. It’s because our brains are hardwired for both self-interest and altruism
CommentaryThe ‘age of selfishness’ is making us sick, single, and miserable. It’s because our brains are hardwired for both self-interest and altruism
By Talia VarleyMarch 12, 2024
A photo showing identical out-of-focus female doll faces
CommentaryGen AI apps are cloning your likeness without consent—and might make you famous for all the wrong reasons
By Alexandru VoicaMarch 11, 2024
Data shows Gen Zers are finally ready to spend more–but it’s getting harder to sell them anything
CommentaryData shows Gen Zers are finally ready to spend more–but it’s getting harder to sell them anything
By Dara A. BuschMarch 11, 2024
Perfume won’t fix the crypto industry’s failure to attract women
CommentaryPerfume won’t fix the crypto industry’s failure to attract women
By Kathleen BreitmanMarch 9, 2024
A new space race is taking shape as sovereign and newer satellites compete for world domination
CommentaryA new space race is taking shape as sovereign and newer satellites compete for world domination
By Jean-François MorizurMarch 8, 2024
I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism
CommentaryI research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism
By Luba KassovaMarch 8, 2024
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Most Popular
Politics
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desertplaceholder alt text
By Fortune EditorsApril 5, 2026
Energy
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran warplaceholder alt text
By Fortune EditorsApril 5, 2026
Personal Finance
Meet a 74-year-old New Yorker who unretired to become an Uber driver: 'I'm amazed at what people will tell me'placeholder alt text
By Fortune EditorsApril 4, 2026
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