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marketing

The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026

gecko

The billion-dollar bet that turned insurance into entertainment

By Stuart N. BrotmanApril 5, 2026

lexi

I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite

By Lexi NovitskeApril 5, 2026

I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself

I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself

By Sumeet VaidyaApril 3, 2026

matt

The AI gold rush is real — but great companies don’t need to mine it

By Matt WitheilerApril 4, 2026

AI adoption isn’t the hard part, it’s building employee agency

By Teuila Hanson and Mohak ShroffApril 3, 2026

Latest Stories

Oil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline

Energy Oil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline

By Jason MaApril 5, 2026

A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice

Politics A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice

By Seung Min Kim, Matthew Lee, Samy Magdy and The Associated PressApril 5, 2026

Russia’s key Baltic port resumes crude loading after attacks

Energy Russia’s key Baltic port resumes crude loading after attacks

By BloombergApril 5, 2026

‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film

Arts & Entertainment ‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film

By Lindsey Bahr and The Associated PressApril 5, 2026

Even if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says

Economy Even if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says

By Jason MaApril 5, 2026

Trump risks confidence in U.S. role as guardian of global shipping

Economy Trump risks confidence in U.S. role as guardian of global shipping

By Gerry Doyle, Peter Martin, Weilun Soon and BloombergApril 5, 2026

Italy sets jet fuel limits at some airports on supply gap

Europe Italy sets jet fuel limits at some airports on supply gap

By Danny Lee, Mihir Mishra, Sonia Sirletti and BloombergApril 5, 2026

The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert

Politics The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert

By Jason MaApril 5, 2026

More CommentaryPage 42 of 100

Jotform founder Aytekin Tank

Commentary I grew my business with no outside funding. Bootstrappers have an advantage over VC-backed startups—especially now

By Aytekin TankJune 21, 2024

Commentary Review: ‘Trolls of Wall Street’ is a smart, unsettling take on investing in the social media age
By Jeff John RobertsJune 11, 2024

Mothers are back at work. Here’s why we shouldn’t be too quick to celebrate

Commentary Mothers are back at work. Here’s why we shouldn’t be too quick to celebrate

By Jessica CalarcoJune 21, 2024

I’ve been practicing medicine at a renowned institution for 40 years. Society isn’t ready for us to reverse the aging process across an entire population

Commentary I’ve been practicing medicine at a renowned institution for 40 years. Society isn’t ready for us to reverse the aging process across an entire population

By Joel GeidermanJune 20, 2024

I became the semiconductor industry’s first female CEO after being a broke, single mom in a trailer park. Here’s how I did it

Commentary I became the semiconductor industry’s first female CEO after being a broke, single mom in a trailer park. Here’s how I did it

By Christine KingJune 20, 2024

Photoroom CEO Matthieu Rouif.

Commentary AI will reshape industries by changing not just the ‘how’ of work, but also the ‘who’

By Matthieu RouifJune 20, 2024

PJ Stephen of Valtech wearing an Apple Vision Pro.

Commentary My Apple Vision Pro turned me into a bona fide Glasshole, again

By PJ StephenJune 20, 2024

Commentary Booz Allen Hamilton CEO: America needs a whole-of-nation approach in its great power competition with China
By Horacio RozanskiJune 10, 2024

Thomson Reuters CEO: AI guardrails remain unclear—but all companies can start by pledging to protect their customers’ data privacy

Commentary Thomson Reuters CEO: AI guardrails remain unclear—but all companies can start by pledging to protect their customers’ data privacy

By Steve HaskerJune 20, 2024

‘Sometimes, the facts don’t matter’: Attacks on DEI are an anti-capitalist war on American prosperity

Commentary ‘Sometimes, the facts don’t matter’: Attacks on DEI are an anti-capitalist war on American prosperity

By Roy SwanJune 19, 2024

OneUnited Bank CEO: Ending slavery is the best economic decision America ever made

Commentary OneUnited Bank CEO: Ending slavery is the best economic decision America ever made

By Kevin CoheeJune 19, 2024

Portrait of Jeff DiLullo, Chief Region Leader of Philips North America

Commentary Vital signs: America’s health care crisis and the imperative of accessible care

By Jeff DiLulloJune 18, 2024

America first declared war on cancer half a century ago. Today’s regulatory hurdles won’t help us win

Commentary America first declared war on cancer half a century ago. Today’s regulatory hurdles won’t help us win

By Bruce RatnerJune 18, 2024

Commentary Men and women are now equally comfortable talking about age and partners—but a new survey shows money remains a gendered taboo
By Krista PhillipsJune 10, 2024

Winx cofounders Jamie Norwood (left) and Cynthia Plotch.

Commentary How we reached profitability by educating Gen Z for free

By Jamie NorwoodJune 18, 2024

I won an AI image award with a real photo to show we’re not adapting to the technology fast enough. Then it was my turn to be surprised

Commentary I won an AI image award with a real photo to show we’re not adapting to the technology fast enough. Then it was my turn to be surprised

By Miles AstrayJune 18, 2024

200 top CEOs reveal how AI is already transforming their sectors at Yale summit

Commentary 200 top CEOs reveal how AI is already transforming their sectors at Yale summit

By Jeffrey Sonnenfeld and Steven TianJune 17, 2024

Gen Z workers are rediscovering interpersonal skills in the post-pandemic AI era—and the stakes couldn’t be higher

Commentary Gen Z workers are rediscovering interpersonal skills in the post-pandemic AI era—and the stakes couldn’t be higher

By Richard TorrenzanoJune 17, 2024

AI can contribute to human flourishing—but there are things it can’t replace

Commentary AI can contribute to human flourishing—but there are things it can’t replace

By Gonzalo SchwarzJune 14, 2024

3 in 4 Gen Zers are interested in vocational training as uncertainty and AI shape the minds of the next ‘toolbelt generation’

Commentary 3 in 4 Gen Zers are interested in vocational training as uncertainty and AI shape the minds of the next ‘toolbelt generation’

By Sam PillarJune 14, 2024

Why a ‘heartland visa’ for skilled workers could be the answer to America’s immigration debate

Commentary Why a ‘heartland visa’ for skilled workers could be the answer to America’s immigration debate

By Vivek Wadhwa and Alex SalkeverJune 13, 2024

Los Angeles was overpriced so I moved to Tulsa. My extended family followed me here, and we love it—and I’m a homeowner

Commentary Los Angeles was overpriced so I moved to Tulsa. My extended family followed me here, and we love it—and I’m a homeowner

By Jasmine BallJune 13, 2024

Photo of Jennifer Barnes

Commentary I’m a CEO and 12 of my employees are in ‘flextirement.’ With boomers opting not to retire, the arrangement will become more common

By Jennifer BarnesJune 13, 2024

How climate technology forgot the consumer is still king

Commentary How climate technology forgot the consumer is still king

By Tehmina Haider and Michael O'LearyJune 13, 2024

Gen Z confuses employers. Here are 7 key insights on recruiting, retaining, and managing them, based on research for my book ‘Generations’

Commentary Gen Z confuses employers. Here are 7 key insights on recruiting, retaining, and managing them, based on research for my book ‘Generations’

By Jean M. TwengeJune 13, 2024

A landmark 5-year study is seeking to understand the link between money and human flourishing. Here’s how its findings could change the world

Commentary A landmark 5-year study is seeking to understand the link between money and human flourishing. Here’s how its findings could change the world

By Daniel ShakhaniJune 13, 2024

Google CMO: There is a perception that AI is going to threaten the very nature of creativity. Here’s why I disagree

Commentary Google CMO: There is a perception that AI is going to threaten the very nature of creativity. Here’s why I disagree

By Lorraine TwohillJune 12, 2024

I picked Baton Rouge over New York or L.A. after earning an MIT engineering degree—and am loving its genuine sense of community

Commentary I picked Baton Rouge over New York or L.A. after earning an MIT engineering degree—and am loving its genuine sense of community

By David HouJune 12, 2024

At least 35 of America’s billionaires are PhDs. As academic jobs become scarce, doctorates should get down to business

Commentary At least 35 of America’s billionaires are PhDs. As academic jobs become scarce, doctorates should get down to business

By Samantha DewaltJune 12, 2024

As the chip race heats up, a new multipolar world is taking shape

Commentary As the chip race heats up, a new multipolar world is taking shape

By Rakesh KumarJune 12, 2024

No one wants another pandemic—but bird flu has already flown the coop

Commentary No one wants another pandemic—but bird flu has already flown the coop

By Carolyn BarberJune 11, 2024

What I learned from a series of business failures before helping to build more than 100 corporate ventures

Commentary What I learned from a series of business failures before helping to build more than 100 corporate ventures

By Jan SedlacekJune 11, 2024

Lurching to the right on migration won’t save Europe’s mainstream parties. Here’s why

Commentary Lurching to the right on migration won’t save Europe’s mainstream parties. Here’s why

By Catherine de VriesJune 11, 2024

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Most Popular

The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert

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By Fortune EditorsApril 5, 2026

'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran war

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By Fortune EditorsApril 5, 2026

The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now

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By Fortune EditorsApril 4, 2026

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