• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button IconBrandemic marketing: Going viral in the age of COVID

Brandemic marketing: Going viral in the age of COVID

What do a coffee pot, rugged shoes and a scooter have in common? Meet the brands that boomed during the pandemic
LifestyleWhat do a coffee pot, rugged shoes and a scooter have in common? Meet the brands that boomed during the pandemic
By Eric J. LymanSeptember 24, 2021
Once an oddity of Japan’s digital culture, VTubers have become a global hit—and brands want in
Arts & EntertainmentOnce an oddity of Japan’s digital culture, VTubers have become a global hit—and brands want in
By Nicholas Gordon and Nicholas GordonSeptember 23, 2021
Advertising in the age of COVID: Bay Area startups still vie to be king of the billboard
TechAdvertising in the age of COVID: Bay Area startups still vie to be king of the billboard
By Lucinda ShenSeptember 22, 2021
Brandemic marketing 101: What to do when a game about viruses goes, ahem, viral
LifestyleBrandemic marketing 101: What to do when a game about viruses goes, ahem, viral
By Ian MountSeptember 21, 2021
Ixnay on the OVIDCAY. For brand marketers, it’s time to move on from virus talk
RetailIxnay on the OVIDCAY. For brand marketers, it’s time to move on from virus talk
By Phil WahbaSeptember 20, 2021
Thanks to SPACs and VCs, the world’s biggest ad agency is growing again
FinanceThanks to SPACs and VCs, the world’s biggest ad agency is growing again
By Sophie MellorSeptember 20, 2021
1
  • 1
1
Most Popular
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPECplaceholder alt text
By Shawn TullyApril 29, 2026
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workersplaceholder alt text
By Sasha RogelbergApril 28, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.