The world of horology is abuzz this spring. From 1-7 April Geneva will become the epicenter of watchmaking as 60 Maisons exhibit their latest launches at the fourth edition of Watches and Wonders. 2025 marks a significant milestone with the inclusion of brands such as Louis Moinet, Chopard, Rudis Sylva and Bvlgari.
Watchmakers are now aiming to regrow the market amid the long-term effects of the post-pandemic cost of living crisis and downturn in the Chinese market. In 2024, Swiss watch industry exports recorded a 2.8% decrease compared to the year prior. By setting industry trends and creating space for watch enthusiasts and professionals alike—the event seeks to showcase craftsmanship, new innovation and capture the essence of time.
Explore the latest launches unveiled in April at Watches and Wonders Geneva 2025 with our curated guide to the standout timepieces that made their mark.
Louis Moinet Impulsion Titanium Onyx
Available worldwide since February.
Price: $125,000 (excluding VAT).
Czapek Antarctique Tourbillon
Available worldwide through the maison’s official retailers, with deliveries starting in the last quarter of 2025. In-house Caliber 9 movement with flying tourbillon.
Price: $73,900.
Hublot Big Bang
A limited-edition offering from its anniversary collection. White Lotus star Patrick Schwarzenegger was spotted wearing a similar piece on the hit series.
Price upon request.
Chopard Alpine Eagle 41 XP CS Platinum
Inspired by the Alps and designed for the elegant outdoorsman.
Price: $110,500.
Trilobe Rhodium-Plated Edition Blue
Part of the maison’s permanent collection, it’s available at retailers’ boutiques worldwide through direct orders—with a waiting time of approximately six months.
Price: From $25,000.
H. Moser & Cie. Endeavour Centre Seconds Concept, Purple Enamel
Available through H. Moser & Cie. authorized retailers. This concept watch features a daring “purple haze” dial.
Price: $30,000.
Rudis Sylva RS23
Available from June onward, targeting the U.S., Singapore, and the UAE.
Price: $100,000.
Laurent Ferrier Classic Auto Horizon
Highlights the shared heritage of motor racing’s dynamism and classic automatic watches.
Price: $51,000.