• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

2

A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

1

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

2

A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
PoliticsDonald Trump
Europe

Donald Trump threatens to make trade more expensive for ‘all the nice European little countries’

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
October 30, 2024, 6:54 AM ET
donald trump speaking into a microphone
Donald Trump plans to impose tariffs on Europe if elected president. Chip Somodevilla—Getty Images
Add Fortune on Google for similar content.

The prospect of a Donald Trump presidency could be inching closer to reality. For Europe, that means bracing for a future of more expensive trade while also maintaining a close relationship with the U.S.  

Recommended Video

Trump has proclaimed his plans to impose a 10% to 20% tariff on imports across the board if elected to power, prioritizing American-made goods over international ones. That’s alarmed some industries over others—such as Germany’s carmakers, who stand to pay steep tariffs.

During a Pennsylvania rally this week, Trump made it clear that he would not make exceptions for Europe on trade matters. 

“I’ll tell you what, the European Union sounds so nice, so lovely, right? All the nice European little countries that get together,” Trump said, Reuters reported. 

“They don’t take our cars. They don’t take our farm products. They sell millions and millions of cars in the United States. No, no, no, they are going to have to pay a big price.” 

The U.S. is Europe’s largest trade partner, with trade across the Atlantic accounting for nearly 20% of all exports. 

Trump’s manifesto proposes a cutthroat “Reciprocal Trade Act” that would impose punitive tariffs on countries with similar levies, minting the U.S. “a fortune” in the process. He added that the EU’s average tariff is 50% higher than that of the U.S.

That’s not all—the former president plans a far-reaching carnage that could hit Europe’s regulatory and manufacturing environment. For instance, Trump also has gripes about the EU imposing multibillion-dollar fines on tech companies, promising to take action if he takes office. 

The ripple effect of tariffs could be severe for the auto industry by potentially shrinking Germany’s GDP by 0.23%, according to a London School of Economics report published Wednesday. The British economy could also be hurt if Trump’s levies were to kick in. 

Given that Germany, Europe’s largest economy, is contending with its own challenges stemming from years of underinvestment and economic decline, a Trump presidency could exacerbate its woes. 

Vice President Kamala Harris, on the other hand, has not proposed trade tariffs and has been critical of Trump’s policies on the same. 

“U.S. tariffs would force Europeans to impose tariffs of their own in fear of a diversion of Chinese exports to European markets, while subsidies would threaten to attract investment to the U.S. and away from Europe,” the Center for European Reform wrote in a September report.

Senior officials haven’t ruled out a potential trade war if Trump takes office, with one European diplomat telling Politico that the EU “will hit back fast, and we will hit back hard.” 

After all, Trump had done it before during his first term. As part of his protectionist policies, he imposed tariffs on EU steel and aluminum imports, which President Joe Biden eventually suspended when he was elected (although they haven’t been scrapped altogether).

The jury is still out on how helpful such tariffs are for American citizens. Studies show a negative impact on their real income and, to a lesser extent, on U.S. real GDP.  

Either way, Europe is anxiously watching the U.S. election unravel, as both candidates yield different outcomes for trade relations, geopolitics, and more.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Politics

FIFA’s plan to raise billions from investors is sparking a backlash—one insider says Europe is angry because it could change soccer’s balance of power
Startups & VentureFifa
FIFA’s plan to raise billions from investors is sparking a backlash—one insider says Europe is angry because it could change soccer’s balance of power
By Allie GarfinkleJuly 28, 2026
3 hours ago
Photo of Zelenskyy before the funeral service
North AmericaUkraine
Trump, Zelenskyy discuss expanding Ukraine’s Patriot missile production in closed meeting ahead of Lindsey Graham’s funeral
By The Associated Press and Seung Min KimJuly 28, 2026
5 hours ago
Photo of Trump and Xi Jinping
PoliticsDonald Trump
Trump administration weighs spending nearly half a billion to counter China’s global influence after DOGE cuts halted some initiatives
By The Associated Press and Matthew LeeJuly 28, 2026
7 hours ago
imf
EconomyArgentina
IMF praises ‘sacrifice of the Argentine people’ as Milei’s austerity measures bring end of debt deals into view
By Débora Rey and The Associated PressJuly 28, 2026
15 hours ago
infantino
North AmericaWorld Cup
FIFA Chief Infantino lashes out at critics ‘consumed by hate and criticism’ who spread ‘hate and false rumors’
By Graham Dunbar and The Associated PressJuly 28, 2026
15 hours ago
c
HealthClinton Foundation
The Clinton Foundation thinks red states can adopt ‘practical, evidence-based solutions’ from blue states
By Glenn Gamboa and The Associated PressJuly 28, 2026
15 hours ago

Most Popular

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
1 day ago
A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'
Success
A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'
By Sydney LakeJuly 27, 2026
1 day ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
4 days ago
Current price of oil as of July 28, 2026
Personal Finance
Current price of oil as of July 28, 2026
By Joseph HostetlerJuly 28, 2026
15 hours ago
LeBron James took a pay cut to maybe live in New York and commute to Philly by chopper, risking double taxation as NYC also tries to ban helicopters
Real Estate
LeBron James took a pay cut to maybe live in New York and commute to Philly by chopper, risking double taxation as NYC also tries to ban helicopters
By Catherina GioinoJuly 27, 2026
1 day ago
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
Economy
The brutal math behind Gen Z's lonely weekends: $15 drinks are driving a generational 'spending hangover'
By Nick LichtenbergJuly 28, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.