• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnvironmentEnvironment
Europe

How far is it possible to ‘green’ an airplane?

By
Alex Ledsom
Alex Ledsom
Down Arrow Button Icon
By
Alex Ledsom
Alex Ledsom
Down Arrow Button Icon
September 3, 2024, 1:00 AM ET
Photo of Richard Branson
Richard Branson’s Virgin Atlantic ran the first-ever flight from London to New York last November on 100% sustainable aviation fuel.GLYN KIRK/AFP via Getty Images

Going green will be a huge challenge for the world’s biggest airlines. On the surface, the top issue is fuel, but many other factors contribute to a flight’s environmental impact, such as the routes it takes and the food it serves on board. 

So is it possible to ever “green” an airplane? Industry insiders might say yes as the sector claims to work hard to improve and pollute less. For environmentalists, the answer is less sure. 

What’s clear is that the industry needs to decarbonize fast. The World Travel and Tourism Council reported in 2023 that the travel industry is one of the most significant contributors to greenhouse gas emissions, producing 8% to 11% of the global total, mainly from transport. Of this, approximately 2.5% of global greenhouse gas emissions come from aviation.

Members of the International Air Transport Association (IATA) agreed in 2021 to become carbon neutral by 2050 and to halve carbon emissions by 2030. This goal is technically possible, although practically difficult.

Sustainable aviation fuel—the silver bullet?

Planes currently run on highly polluting kerosene fuel, but an 80% reduction in carbon emissions is possible using sustainable aviation fuel (SAF) produced from feedstocks, cooking oils, or crops. 

British Airways, for example, gets some of its SAF from waste cooking oil, which passes through a pipeline from Humberside in the North of England and feeds into London Heathrow. And Richard Branson’s Virgin Atlantic ran the first-ever flight from London to New York last November on 100% SAF. 

Greener fuel doesn’t necessarily need to increase the price, either. Today, around a third of ticket prices relate to fuel costs, but increased technological efficiencies will bring this down. Every generation of airplanes and engines improves efficiency by sometimes as much as 15%, so future planes running on SAF will be more efficient.

Of course, the economic cost is not the central argument, either. Aside from helping to reduce carbon emissions, another argument for developing SAF is that it could lead to more energy independence.

The problem is that there just isn’t enough SAF available to meet demand, and that’s unlikely to change unless the industry uses crops or land that could be used for food production. This year, SAF will only provide 0.5% of global plane fuel requirements. 

And even if there were enough SAF, most of today’s planes can’t run on 100% SAF. Take Airbus, whose newer aircraft currently run on a maximum blend of 50% SAF and conventional fuel, although it aims that by 2030, all new craft will be able to use 100% SAF.

But this implies a massive reinvestment by airlines into replacing all stock. There are 25,000 commercial planes currently operational globally, and aircraft manufacturers can’t keep up with the demand for new planes. This means that many planes in the sky will continue polluting for much longer. 

It’s easy to see why airlines are unsure they can meet environmental goals. Air New Zealand recently canned its 2030 target precisely because there aren’t enough SAF or newer aircraft available. 

Then there’s the cost, probably the biggest inhibitor to scaling up globally: SAF is currently up to three or four times more expensive than fossil jet fuel.

Alternatives to SAF include hydrogen, but the technology is not there yet. Electric planes for short distances and small aircraft are also options, but the size and weight of current batteries limit the technology. 

If you’re looking for a greener airline, though, fly European. Starting in 2024, the EU mandates that airlines use 2% SAF. The U.S., meanwhile, is encouraging SAF take-up with incentives but is not mandating it. 

AirFrance-KLM is the world’s best user of SAF at 1.1%. That’s six times more than the U.S. leader, United Airlines, which gets just 0.17% from SAF, equal to the global average.

EasyJet’s carbon emissions are around 18% lower than the global average, and it has been trialling ultra-low emission turnarounds at Bristol Airport. Likewise, Virgin Atlantic is working on developing a fleet of electric vertical takeoff and landing (eVTOL) aircraft. 

Are plant-based plane meals the answer?

Food is another way to make an impact. Thrust Carbon, an emissions intelligence platform, estimates that the carbon emissions associated with passengers’ in-flight meals account for 1% of their journey’s footprint.

It doesn’t sound like much, but it adds up. In 2023, there were 3.5 million people on flights from JFK to London Heathrow, with total food emissions from these seats coming in equal to someone flying from New York to London 30,275 times.

This is especially true for business travelers, who make up 12% of airline passengers. If airlines switched to plant-based meals, this could lead to a 40% reduction.

Global events could hold back progress

Sometimes, sustainability is outside an airline’s control. The wars in Ukraine and Gaza and even security fears during the Paris Olympics force airlines to deviate from usual routes, possibly increasing flight times and fuel use. 

Likewise, Heathrow Airport asked all airlines to carry extra kerosene into the city last summer because of supply issues. This is a controversial practice for airlines because it also increases carbon emissions. 

Sustainable aviation is complicated, and meeting goals currently depends on new technologies and sustainable aviation fuels. For the latter, though, the issues are around the availability of biomass, the cost of sustainable fuel, and the scalability of SAF production on a global scale.

So is it possible to ever “green” an airplane? The answer depends on the speed at which you need to move.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Alex Ledsom
See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

Trump’s hatred for ‘windmills’ threatens Republicans in coastal Virginia who now face more political peril after the state’s redistricting vote
Politicsclean energy
Trump’s hatred for ‘windmills’ threatens Republicans in coastal Virginia who now face more political peril after the state’s redistricting vote
By Matthew Daly and The Associated PressApril 25, 2026
4 minutes ago
Asia is turning to coal in the Iran crisis, but nuclear power will be the real endgame
CommentaryNuclear Energy
Asia is turning to coal in the Iran crisis, but nuclear power will be the real endgame
By Julius Cesar TrajanoApril 24, 2026
17 hours ago
Data centers are finding a surprising way to deploy batteries
EnergyData centers
Data centers are finding a surprising way to deploy batteries
By Mark Chediak, Michelle Ma and BloombergApril 24, 2026
19 hours ago
Gen Alpha can’t write emails to grandma without ChatGPT. It’s time for a ‘Digital Harm Tax’
CommentarySocial Media
Gen Alpha can’t write emails to grandma without ChatGPT. It’s time for a ‘Digital Harm Tax’
By Larz MayApril 24, 2026
1 day ago
A man walks on a patch of land that is dried and cracked
Environmentclimate change
The world has entered a ‘global water bankruptcy,’ but markets are mispricing water as drought costs rise to $307 billion annually, analysts warn
By Sasha RogelbergApril 23, 2026
2 days ago
michigan
PoliticsMichigan
It’s raining ice in Michigan: ‘They’re mini glaciers, if you will’
By Sarah Brumfield, Corey Williams and The Associated PressApril 23, 2026
2 days ago

Most Popular

Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
Success
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
By Emma BurleighApril 23, 2026
2 days ago
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
Economy
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
By Eleanor PringleApril 23, 2026
2 days ago
According to Warren Buffett's math the stock market is officially in 'playing with fire' territory. So when is the next crash coming?
Investing
According to Warren Buffett's math the stock market is officially in 'playing with fire' territory. So when is the next crash coming?
By Shawn TullyApril 25, 2026
6 hours ago
This is a ‘come to Jesus moment’: Ford CEO says American carmakers are battling a perfect storm
C-Suite
This is a ‘come to Jesus moment’: Ford CEO says American carmakers are battling a perfect storm
By Marco Quiroz-GutierrezApril 24, 2026
19 hours ago
‘Don’t leave’: Jensen Huang challenges billionaire class as he insists ‘highest taxes in the world’ are OK with him
Big Tech
‘Don’t leave’: Jensen Huang challenges billionaire class as he insists ‘highest taxes in the world’ are OK with him
By Jacqueline MunisApril 23, 2026
2 days ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.