• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Environment
Europe

With governments still gushing over hydrogen, why have 120 scientists objected to 500 hydrogen-powered Toyotas at the Paris Olympics?

By
James Morris
James Morris
Down Arrow Button Icon
By
James Morris
James Morris
Down Arrow Button Icon
July 31, 2024, 7:38 AM ET
Using the Toyota Mirai is supposed to be part of how the Paris Olympics becomes the greenest ever, halving its emissions compared to previous games.
Using the Toyota Mirai is supposed to be part of how the Paris Olympics becomes the greenest ever, halving its emissions compared with previous games. Courtesy of Toyota

The Paris Olympics chose to use 500 hydrogen-powered Toyota Mirai cars to ferry athletes around and show off the green credentials of the games. But in an unprecedented move, a coalition of 120 scientists in the U.S. and U.K. have written a letter objecting to the Mirai’s use and called for battery-electric vehicles to be employed instead. 

Recommended Video

Hydrogen fuel cell cars like the Mirai fulfill the sustainability goal of having zero CO2 tailpipe emissions, and they can be refueled in minutes. So, what exactly is the problem?

€2,200,000,000

The amount the EU invested in the hydrogen industry in the spring of 2024

The letter of complaint is the latest salvo in a heated debate that is almost as fractious as the American election. On the one hand, hydrogen supporters claim their favorite fuel is the natural decarbonized energy source of the future, with an ecosystem similar to combustion engines and short refueling times. 

The EU seems to agree, having invested €2.2 billion worth of funding in the spring of 2024 alone. On the other hand, battery electric vehicles are already selling in large numbers, the technology is improving, and its infrastructure growing. They are here now rather than a hope for the future.

The Toyota Mirai is the biggest-selling hydrogen fuel cell car, but it still only sold about 22,000 units globally by the end of 2022. There were only 2,737 Mirai cars sold in 2023, and just 245 in the first half of 2024. Compare that with the bestselling EV globally (and the bestselling car of any fuel type in 2023), the Tesla Model Y, which shifted 1.2 million units in 2023. 

In the U.S., Toyota is facing a class action suit from a group of consumers who claim they were mis-sold the Mirai under the false pretense that hydrogen would be readily available.

2,737 vs. 1,200,000

The number of Toyota Mirai cars sold vs. Tesla Model Y EVs in 2023

In fact, the number of hydrogen fueling stations has been shrinking, with Shell pulling out of the business entirely in California, generally considered the most hydrogen-friendly region in the world. 

When Shell announced the move, the company cited difficulties obtaining hydrogen for its pumps. It’s a familiar story elsewhere. France has only five hydrogen pumps for the whole country, and just two in Paris, which does prompt the question of where the cars serving the Olympics are being refueled. 

SHINJUKU, TOKYO, JAPAN - 2024/07/11: Tesla model Y seen on display at their store in Tokyo. (Photo by Stanislav Kogiku/SOPA Images/LightRocket via Getty Images)
The bestselling EV globally (and the bestselling car of any fuel type in 2023), the Tesla Model Y.
Stanislav Kogiku—SOPA Images/LightRocket/Getty Images

In contrast, the battery EV charging network continues to expand, with over 120,000 public charge points in France at the end of January, for example.

France has only five hydrogen pumps for the whole country, and just two in Paris, which does prompt the question of where the cars serving the Olympics are being refueled. 

Using the Toyota Mirai is supposed to be part of how the Paris Olympics becomes the greenest ever, halving its emissions compared with previous games. The Mirai is still an electric car, driven by an electric motor, but its primary energy source is a hydrogen fuel cell. 

This technology combines hydrogen gas stored in a high-pressure tank with oxygen taken from the air in a process that generates electrical power. The only side product is water, which is expelled from the vehicle into the atmosphere. No CO2 is therefore emitted.

However, to be fully emissions-free, a hydrogen fuel cell vehicle like the Mirai needs to use “green” hydrogen. This means the hydrogen must be generated by using electricity from a zero-emission energy source, preferably renewables. The electrical energy is used to electrolyze water, separating it into its constituent hydrogen and oxygen. The hydrogen is then collected for use as a fuel.

So is hydrogen really green?

This is where the controversy begins with hydrogen’s employment for personal transportation, and indeed for every other application. 

Very little of the hydrogen currently available globally is green. In fact, only about 1% is. The rest is generated from fossil fuels, usually via “steam reforming” of methane gas. This is called “gray” hydrogen and has significant CO2 emissions during the production process. The resultant CO2 can be captured and stored to make “blue” hydrogen, but that technology isn’t proven, and blue hydrogen is even less common than green.

Very little of the hydrogen currently available globally is green. In fact, only about 1% is.

If a hydrogen fuel cell car is powered by gray hydrogen, it’s not really a sustainable form of transport. Theoretically, it could be zero carbon like batteries, if green hydrogen production ramps up. But that’s a big “if,” and there are other caveats even when the hydrogen is green. 

The secondary problem with hydrogen comes from the fact that using hydrogen as an energy carrier for an electric car like the Mirai is very inefficient. A lot of energy is lost in the process of electrolyzing hydrogen from water using electricity, transporting it to the delivery pump, filling the vehicle, then using it to generate electricity in the vehicle to power an electric motor. 

Much more energy is lost than charging and discharging a battery directly.

How you transport hydrogen is another of its problems. It may be an abundant element, but the molecules are so small they are very hard to move around safely. 

One way is to compress the gas to very high levels. Hydrogen fuel cell cars like the Toyota Mirai contain Kevlar-armored tanks that store hydrogen at 700 times the pressure of the Earth’s atmosphere. But this is hard to do on a large scale for distribution.

Another option is to use a carrier liquid, with ammonia and methanol being two of the main contenders. But they have their own drawbacks. Ammonia is extremely toxic and corrosive. Both methanol and ammonia add further energy-consuming stages during their production, and when the hydrogen they store is extracted for use, the process further reduces efficiency.

Why is hydrogen still on the table?

These are the key issues the 120 scientists have raised, but they haven’t deterred some organizations from remaining interested in hydrogen’s potential. 

BMW is still experimenting with its own hydrogen fuel cell car, the iX5 Hydrogen, launched at the beginning of 2023. This is an adaptation of the BMW X5 SUV and is being used to assess the viability of hydrogen fuel cell cars, rather than being a product available for consumer purchase, like the Toyota Mirai. 

SHANGHAI, CHINA - APRIL 21, 2023 - Visitors look at THE iX5 HYDROGEN model at the BMW booth at the 2023 Shanghai Auto Show in Shanghai, China, April 21, 2023. (Photo credit should read CFOTO/Future Publishing via Getty Images)
A BMW iX5 Hydrogen model. BMW’s EVs are selling quite well. In the U.K. in June, BMW had 11% of the EV market, second only to Tesla.
CFOTO/Future Publishing/Getty Images

BMW is continuing to expand its range of battery electric vehicles, so this is merely a hedging of bets. In fact, BMW’s EVs are selling quite well. In the U.K. in June, BMW had 11% of the EV market, second only to Tesla.

Electric SUV racing series Extreme E is also switching from batteries to hydrogen power for its race vehicles. It will become Extreme H in 2025, with the new car undergoing testing recently in Scotland. 

This all seems like a move in the wrong direction, when the automotive industry is shifting to EVs, and it has received quite a bit of criticism. But it’s not as contrary as it looks, considering the connections Extreme E has to the Saudi Arabian energy industry.

As hard as oil companies are fighting to maintain the fossil fuel status quo for energy production and consumption globally, some realize that “peak oil” (the era of maximum fossil fuel usage) is close or has already passed. 

The sensible strategy is to leverage current income from the oil industry to build an alternative income stream, and that appears to be what Saudi Arabia is trying to do. The country is planning to install around three times as much solar energy production by 2030 as its population needs, as part of its Vision 2030 plan. Some of the surplus will then be used to generate hydrogen with water from the Red Sea, which can be sold globally.

There’s no way the efficiency problems of hydrogen compared with batteries can be fixed. But its relative pricing is a different matter, which brings us back to the Olympics. 

During the Tokyo Olympics in 2021, big intentions for hydrogen had to be scaled back considerably. Plans to power the Olympic village with hydrogen were dropped. The games still deployed 500 Toyota Mirai cars and 100 hydrogen buses, but the latter’s use was particularly controversial, with the fuel costing 2.6 times as much as diesel.

However, it’s possible that countries like Saudi Arabia can install huge renewable surplus and then produce green hydrogen very cheaply. Whether this can make it competitive with locally produced electricity to charge battery EVs remains to be seen. 

Right now, the Toyota Mirai vehicles used in Paris look suspiciously like greenwashing. But it shows that there are some big corporate and national interests that are still trying very hard to keep hydrogen on the table.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By James Morris
See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Success
Gen Z graduates who majored in ‘AI-proof’ careers like pharmacy, biology, and education are making less than $50,000 after graduation
By Emma BurleighMarch 6, 2026
3 days ago
placeholder alt text
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeMarch 9, 2026
10 hours ago
placeholder alt text
Success
This AI founder who quit her 9-to-5 law job has a warning for anyone dreaming of doing the same: 'I'm working harder now than I ever did'
By Emma BurleighMarch 8, 2026
2 days ago
placeholder alt text
AI
Anthropic just mapped out which jobs AI could potentially replace. A 'Great Recession for white-collar workers' is absolutely possible
By Jake AngeloMarch 6, 2026
3 days ago
placeholder alt text
Energy
Trump promised to fill America’s oil reserves ‘right to the top.’ A year later, oil has exceeded $100 and they’re still less than 60% full
By Tristan BoveMarch 9, 2026
8 hours ago
placeholder alt text
Energy
Oil over $100, markets in free fall, and Iran's new supreme leader is Trump's 'worst case' scenario
By Jim EdwardsMarch 9, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Environment

cocoa
EconomyFood and drink
Meet the African cocoa farmers who are letting their crops rot because the commodity price has fallen so much
By Edward Acquah, Ope Adetayo and The Associated PressMarch 9, 2026
13 hours ago
EnergyIran
The Persian Gulf’s ‘saltwater kingdoms’ rely so much on desalination that damage to the infrastructure could force evacuations
By Annika Hammerschlag and The Associated PressMarch 8, 2026
1 day ago
iran
CommentaryOil
Bypassing Hormuz: how technology, not territory, will win the new energy war
By Siddharth MisraMarch 6, 2026
3 days ago
trump
AIWhite House
Trump admits the hyperscalers ‘need some PR help’ because the American taxpayer is on the hook for their data centers
By Josh Boak, Matthew Daly and The Associated PressMarch 6, 2026
3 days ago
heat
Environmentclimate change
The last 3 years were the hottest ever recorded. Here’s why we may look back at them as some of the coolest we remember
By Michael Wysession and The ConversationMarch 6, 2026
4 days ago
khosla
CommentaryDEI
$3.7 billion whisper: the explosive growth of quiet corporate activism
By Sona KhoslaMarch 6, 2026
4 days ago