• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI
Europe

IBM AI chief advises people who want a tech job in 2024 to learn the language and creative thinking skills you get with the liberal arts

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
December 30, 2023, 4:30 AM ET
AI chatbot
While technical skills will continue to be crucial, Candy suggests a growing need for creative thinkers and graduates with liberal arts backgrounds. Getty

If you’re updating your resume this holiday season, you’ll no doubt consider the impact of AI on your employability. While strong coding skills are valuable, don’t underestimate the significance of your background in fields like philosophy, literature, or anthropology.

Matt Candy, global managing partner in generative AI at IBM Consulting, believes the jobs of the future will be filled by those who can work with AI using language and creative thinking nurtured in liberal arts degrees. 

AI is ‘learning to talk our language’

IBM is stepping up its long-running efforts in AI as companies in every sector scramble to adapt to an automated future.

But the skills demanded of the workers hired to herald in that future aren’t necessarily going to be focused on the ability to fly through code or know their way around a circuit board. 

Instead, Candy thinks those who fundamentally understand language and how to apply it could be in line for high-paying jobs related to AI.

“Rather than us having to learn to talk the language of technology and programming computers, effectively they’re learning to talk our language,” Candy told Fortune. 

Candy was mainly referring to a jump in demand for the role of prompt engineers, where employees feed large language models (LLMs) like ChatGPT and Bard prompts, questions, and information to train it up in human behavior and thinking.

These jobs can command six-figure salaries and typically don’t rely on IT skills.

As language models like ChatGPT face challenges in accuracy and may produce false information—known as “hallucinations”, the need for individuals with a strong grasp of language to train and interact with chatbots becomes more apparent.

Right-brainers in demand

Alongside the lucrative nature of the ability to improve how chatbots communicate, Candy also thinks demand for creative thinkers and graduates of liberal arts courses could broadly become higher than ever thanks to AI. 

Candy explained there is now a democratization of skills taking place in the tech world, lessening the importance of technical workers and increasing demand for right-brainers.

“Questioning, creativity skills, and innovation are going to be hugely important because I think AI’s going to free up more capacity for creative thought processes.

“The speed at which people will be able to come up with an idea, to test the idea, to make something, it’s going to be so accelerated. You don’t need to have a degree in computer science to do that.”

The proliferation of other AI software, like Dall-E, also means creative processes like graphic design will increasingly be the domain of people with ideas rather than those who spent years honing their technical skills.

“You’re going to be able to take on the role of a designer. You don’t need to be a graphic designer and have an art degree to do these things,” said Candy.

There will of course still be a big place for computer scientists.

“The world is being rewritten in code,” Candy says, as industries everywhere from automotive to oil and gas digitize and put new systems in place to take advantage of AI.

But once those systems are in place, Candy says, the creative thinkers may hold an advantage.

It tracks with research conducted into workplace personalities by Slack and polling company YouGov.

Dr Lynda Shaw, a business psychologist involved in the study, suggested workers with a higher emotional intelligence were more likely to become the CEOs of tomorrow’s AI-focused business landscape.

What jobs will AI take?  

The proliferation of AI in the last 12 months, kickstarted by the launch of the buzzy ChatGPT, has opened up new horizons for productivity, which Candy also predicts will help drive global GDP in 2024.

However, it has also caused mass anxiety among workers over whether their jobs will be replaced and prompted governments across the globe to push for regulation.

IBM’s chief executive said in May that the company would slow hiring for some of its roles, particularly in HR, where Candy says the vast majority of staff conversations now happen with a bot.

Speaking at Fortune‘s Brainstorm AI conference, Accenture CTO Paul Daugherty said there would be some “consolidation” of the workforce thanks to the growth of AI, with fewer people needed to do the same tasks.

“The biggest worry is the jobs for the people who won’t be using generative AI,” Daugherty said.

IBM’s Candy agrees that while he doesn’t see AI as a de facto replacer of jobs, it is likely that people who can’t use the technology will be replaced by those who can.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Qualcomm CEO Cristiano Amon thinks your relationship to your devices is about to change
NewslettersCEO Daily
Qualcomm CEO Cristiano Amon thinks your relationship to your devices is about to change
By Alyson ShontellMay 6, 2026
1 hour ago
Coinbase co-founder and CEO Brian Armstrong in Davos, Switzerland, on Jan. 20, 2026. (Photo: Chris Ratcliffe/Bloomberg/Getty Images)
NewslettersFortune Tech
The rise of the Silicon Valley player-coach
By Andrew NuscaMay 6, 2026
1 hour ago
melania
CommentaryEducation
Teachers union chief: Melania Trump’s robot reveals what this administration really thinks of children
By Randi WeingartenMay 6, 2026
2 hours ago
Anduril CEO Brian Schimpf
MagazineDefense
Inside Anduril: Meet the quiet engineer-CEO building America’s $31 billion weapons startup
By Allie GarfinkleMay 6, 2026
4 hours ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
MagazineData centers
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 hours ago
theo
CommentaryManufacturing
The hidden bottleneck holding back American manufacturing isn’t machines — it’s knowledge
By Theo SavilleMay 6, 2026
4 hours ago

Most Popular

Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
1 day ago
Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
23 hours ago
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
Success
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
By Orianna Rosa RoyleMay 5, 2026
22 hours ago
Current price of silver as of Tuesday, May 5, 2026
Personal Finance
Current price of silver as of Tuesday, May 5, 2026
By Joseph HostetlerMay 5, 2026
23 hours ago
Coinbase didn't just lay off 14% of its staff due to AI. It replaced managers with ‘player-coaches’ and turned its org chart upside down
Crypto
Coinbase didn't just lay off 14% of its staff due to AI. It replaced managers with ‘player-coaches’ and turned its org chart upside down
By Marco Quiroz-GutierrezMay 5, 2026
19 hours ago
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
3 days ago