• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthNovo Nordisk
Europe

Novo Nordisk became Europe’s most valuable company with the rise of Wegovy and Ozempic, but it’s facing stiff competition from a local pharma rival

By
Christian Wienberg
Christian Wienberg
and
Bloomberg
Down Arrow Button Icon
December 13, 2023, 5:51 AM ET
Ozempic manufactured by Novo Nordisk packaging on December 7, 2023.
Ozempic manufactured by Novo Nordisk.Jakub Porzycki—NurPhoto via Getty Images

A blockbuster weight-loss drug has turned Novo Nordisk A/S into a pop culture phenomenon as well as Europe’s most valuable company, but on its home turf the stock has been outgained by a much smaller rival.

Zealand Pharma A/S has so far risen 63% in market value on the Copenhagen stock exchange this year compared with 40% for its larger and much more famous peer. Analyst estimates indicate the stock could outperform Novo again in 2024.

Zealand is “a key beneficiary of the obesity thematic within health care both from an investor and industry perspective,” Rajan Sharma, an analyst at Goldman Sachs Group Inc., said in a Dec. 6 note. Sharma said he sees plenty of factors that could move the shares next year.

While the companies sit just a few miles from each other and both work on tackling obesity, Zealand differs in that one of its drugs employs a different mechanism. Another factor for the Zealand stock’s success may be that it caters to a different investor profile: those with small- and mid-cap mandates who can’t invest in Novo and Eli Lilly & Co.

“One of the reasons why Zealand has done so well is that it’s unique because it’s probably the only small/mid-cap investment case in Europe if you want to get in on obesity,” Suzanne van Voorthuizen, an analyst at Van Lanschot Kempen NV who has covered the stock for about five years, said in an interview.

Zealand changed its strategy in early 2022, slimming down its organization and focusing on the development of its obesity drugs. It has four such candidates in its pipeline, with the one furthest in the clinical phase, Survodutide, developed in partnership with Boehringer Ingelheim GmbH.

Even if Novo and Lilly as first movers take the lion’s share of the obesity market, the crumbs left for others entering later, like Zealand, may still be significant. Michael Shah of Bloomberg Intelligence estimates the weight-loss market may jump 32-fold to $80 billion by the next decade.

Most weight-loss drugs, including Novo’s Wegovy, are based on the GLP-1 gut hormone. While two of Zealand’s products target that hormone, it is also developing a treatment based on an amylin analog. That’s been one of its drivers on the stock market even though the product is at an early stage.

“The amylin analog could become a big thing for Zealand because it’s a differentiated asset for obesity and they still own all the economics,” van Voorthuizen said. “It’s promising that you do get weight loss, but potentially better safety or at least a very different profile from using a different mechanism.”

Zealand’s also working hard to explain the science behind its drug candidates to investors. It hosted an R&D event on Dec. 5, calling obesity the “greatest health-care challenge of our time” and bringing in some of the world’s foremost endocrinologists and metabolic researchers to take questions from analysts. Daniel Drucker, one of the co-discoverers of GLP-1, noted 40 years of research underpinning the biology.

“Key data readouts across our three clinical programs this year have increased confidence in our pipeline and positioned Zealand to become a significant player in addressing the evolving global obesity health crisis,” Zealand Chief Executive Officer Adam Steensberg said by email, in response to a question about the company’s progress on the stock exchange.

According to data tracked by Bloomberg, eight of nine analysts have buy ratings on Zealand and the average 12-month price target implies a 17% gain. Analysts covering Novo see only a 10% gain, on average, over the next year.

Zealand’s shares have also been helped by the announcement that it later this month will join the Stoxx Europe 600 index. The stock will also enter the OMX Copenhagen 25 index for the first time on Dec. 18.

Links between the companies are strong. Several of Zealand past and present managers have an employment history at Novo, including CEO Steensberg. The two companies also last year signed a license and development deal on a treatment for severe hypoglycemia in people with diabetes.

While Zealand has outpaced Novo and most pharmaceutical shares this year, it still has a long way to go before it would reach the size of its Danish peer. Zealand’s market value of 19.2 billion kroner ($2.8 billion), at less than 1% of Novo’s, is also eclipsed by the giant’s quarterly profit of 22.5 billion kroner.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Christian Wienberg
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Retail
Trump just declared December 26th a national holiday. What's open and closed?
By Dave SmithDecember 26, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, CEOs of Amazon, Walmart, and McDonald's say opportunity is still there—if you have the right mindset
By Preston ForeDecember 26, 2025
2 days ago
placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
23 hours ago
placeholder alt text
Europe
Christmas 500 years ago was a drunken 6-week feast that may have been considerably better than the modern holiday, medieval historian says
By Bobbi Sutherland and The ConversationDecember 25, 2025
3 days ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
6 days ago
placeholder alt text
Commentary
Why over 80% of America's top CEOs think Trump would be wrong not to pick Chris Waller for Fed chair
By Jeffrey Sonnenfeld and Steven TianDecember 27, 2025
21 hours ago

Latest in Health

Healthbrazilian politics
Bolsonaro undergoes medical procedure to treat severe hiccups
By Fabiano Maisonnave and BloombergDecember 27, 2025
12 hours ago
work
Future of WorkManagement
Management professors who studied the dreaded work offsite say think twice about skipping it this year
By Madeline Kneeland, Adam M. Kleinbaum and The ConversationDecember 27, 2025
24 hours ago
PJ's
HealthHoliday Season
Why you feel so anxious and stressed during the holidays, even though you’re probably just sitting around, watching TV and eating
By Stacy Shaw and The ConversationDecember 26, 2025
2 days ago
AIChatbots
‘He satisfies a lot of my needs’: Meet the women in love with ChatGPT
By Beatrice NolanDecember 26, 2025
2 days ago
Man checking watch as he walks through forrest
Successchief executive officer (CEO)
CEOs reveal their New Year’s resolutions for 2026: From 8-day bike races and AI training, to finally cracking 7 hours of sleep a night
By Emma BurleighDecember 24, 2025
4 days ago
Best protein lead image
HealthDietary Supplements
The 9 Best Protein Powders of 2025: How to Choose, According to an RD
By Christina SnyderDecember 23, 2025
5 days ago