• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthNovo Nordisk
Europe

Novo Nordisk isn’t alone: Sales of Ozempic rival Mounjaro explode as drugmaker Eli Lilly profits from Americans’ weight-loss craze

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
November 3, 2023, 9:07 AM ET
picture of four wegovy injections lined up
Drugs helping weight-loss including Novo Nordisk's Wegovy and Eli Lilly's Mounjaro are driving blockbuster sales.Michael Siluk—UCG/Universal Images Group via Getty Images

With growing prescriptions for weight-loss-aiding drugs, companies manufacturing them are making big money.    

Recommended Video

The frenzy for the drug has built up in recent months, with weight-loss-aiding drugs like Novo Nordisk’s Wegovy and Ozempic and Eli Lilly’s Mounjaro being touted as a “miracle.” The effect of that reflects in the money pharma giants behind these drugs have made, owing to soaring demand. 

Danish giant Novo’s sales in obesity and diabetes drugs jumped 36% to nearly $22 billion in the first nine months of 2023, the company reported Thursday. Just the sale of Wegovy had skyrocketed by eight times in the third quarter compared to the sale time a year earlier, giving the company a $900 million boost and reminding the world why weight-loss drugs are having their moment now. The company’s sales have grown exponentially, catapulting Novo to become Europe’s most valuable company in September. 

But Novo isn’t alone in reaping the benefits of the seemingly insatiable appetite for weight-loss drugs—Indianapolis-based Eli Lilly has made big gains from it, too. Its diabetes medication Mounjaro, which contains a drug (tirzepatide) that helps people with obesity shed body weight by curbing their appetite, has driven up Eli Lilly’s revenue. On Thursday, the pharma company reported $9.5 billion in sales for the third quarter, up 37% compared to the same time a year earlier, as well as a profit of 10 cents per share, beating analyst estimates.

Mounjaro alone crossed a billion in sales for the first time—much of it from America—and is expected to be approved by U.S. regulators as an obesity treatment by the end of this year, Reuters reported.

Novo and Lilly didn’t immediately return Fortune‘s request for comment.

Boom in sales, but not supply

The fact that these companies are in their boom era is no secret—Novo’s shares are up 47% since the start of the year, while Lilly shares have seen a 59% increase.

There’s another thing the two companies have in common: the demand for their drugs aiding weight loss are quickly outpacing supply. Novo and Lilly were faced with questions from analysts on how they are coping with this imbalance.

 In the past months, Novo has had to restrict the supply of Wegovy in the U.S. which could continue into 2024. And even in the U.K., where the company’s blockbuster drug debuted in September, supply remains constrained. On Thursday, the company said that the U.S. can expect wider supply next year, although shortages may be likely in the short- to medium-term. 

As for Lilly, it’s working on increasing the supply of Mounjaro after a period of limited availability that prompted the U.S. Food and Drug Administration to add it to its list of shortages. All doses of the drug are now listed as available, the company said, according to CNBC. The company is also hoping to double its production capacity for drugs including Mounjaro and Trulicity, which is also used to treat diabetes. 

“This is really all hands on deck,” Lilly CEO David Ricks said on the company’s earnings call Thursday. “We’re not at all happy with the capacity we’ve announced already.”  

The race is on for both drug-makers as they grapple with ever-increasing demand, competition from players working on GLP-1 drugs (as the class of obesity drugs are called) and the rise of counterfeit versions of their medications. Investors are also keen to see the companies expand their supply to allow new patients, as the weight-loss drug industry is estimated to grow to $100 billion by 2030, according to bank Goldman Sachs’s estimates. 

But for now, Novo and Lilly continue to bring in strong top-lines—and for as long as the weight-loss drug frenzy lasts, that might just continue.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Health

mens hair loss product
HealthDietary Supplements
The 4 Best Hair Loss Treatments for Men in 2026: Tested and Ranked
By Christina SnyderJanuary 9, 2026
5 hours ago
dairy
HealthFood and drink
How the new protein and dairy diet flies in the face of modern guidelines, according to a nutritionist who served on the advisory board until 2024
By Cristina Palacios and The ConversationJanuary 9, 2026
6 hours ago
HealthDietary Supplements
The 5 Best Hair Growth Products in 2026: Tested for Thickness and Health
By Christina SnyderJanuary 9, 2026
7 hours ago
School drop-off
Successskills
The child prodigy who beats you at chess when you’re a kid is going to fade away in adulthood 90% of the time, study says
By Jake AngeloJanuary 9, 2026
7 hours ago
Bill Gates attend a meeting of Bloomberg at the Plaza Hote on September 23, 2025 in New York City.
HealthBill Gates
Bill Gates warns the world is going ‘backwards’ and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
12 hours ago
doctor
CommentaryMedicaid
Former White House advisor on the real reason your health care costs are going up: Medicare’s doctor pay gap
By Tomas J. PhilipsonJanuary 9, 2026
13 hours ago

Most Popular

placeholder alt text
North America
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
12 hours ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
1 day ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
1 day ago
placeholder alt text
Crypto
Russia and Iran are increasingly turning to crypto—especially stablecoins—to avoid sanctions, report finds
By Carlos GarciaJanuary 8, 2026
2 days ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
1 day ago
placeholder alt text
Politics
White House says it's 'reviewing protocols' after Trump seemingly violated federal policy by disclosing jobs data early
By Eva RoytburgJanuary 9, 2026
7 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.