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These students are not watching the Super Bowl for the football or Taylor Swift—they’re watching for the ads

Preston ForeBy Preston ForeSuccess Reporter
Preston ForeSuccess Reporter

Preston Fore is a reporter on Fortune's Success team.

Jasmine SuarezReviewed by Jasmine SuarezSenior Staff Editor
Jasmine SuarezSenior Staff Editor

Jasmine Suarez was a senior editor at Fortune where she leads coverage for careers, education and finance. In the past, she’s worked for Business Insider, Adweek, Red Ventures, McGraw-Hill, Pearson, and more. 

Several dozen participants of Kellogg School of Management's 2023 ad review pose for a group photograph in front of a projector screen.
Instead of paying attention to the football or Taylor Swift, Northwestern business schools students will be stressing over the Super Bowl ads.
Courtesy of Northwestern University's Kellogg School of Management

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