• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

U.S. says deals with Iran for safe Hormuz transit are prohibited

3

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

U.S. says deals with Iran for safe Hormuz transit are prohibited

3

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
FinanceSuper Bowl

Breaking down the costs of your Super Bowl feast—it’s a good year to have wings

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
February 6, 2024, 8:58 AM ET
A group of guys watching American Football together and having a party.
Depending on what you offer guests, your Super Bowl party could cost more this year. Getty Images

Calories don’t count on Super Bowl Sunday. (Right?) Maybe that’s why we gorge ourselves on an obscene amount of food as we watch finely tuned athletes battle for the NFL championship. Unfortunately, those snacks don’t come without a cost. And Wells Fargo’s annual survey of Super Bowl snack costs is a bit of a mixed bag for people who are hosting a large crowd.

Recommended Video

Food inflation in the past year is up 1.3% from a year ago (and spending on food from restaurants is up even more, climbing 5.3%), according to the bank.

On the whole, you can expect your Super Bowl spending to be higher this year, but there are ways to control the costs. While some food faves cost more this year, others are cheaper. And a little selective shopping could earn you the MVP with not only guests, but your spouse.

Here’s a look at what you can expect as you head to the store:

Chicken wings

It’s a good year to have wings at your Super Bowl party. Prices for fresh chicken wings are down 5% from a year ago—and frozen wings are 11% cheaper. That could make this the go-to food for people this year.

Potato chips

What’s a party without chips? Well, cheaper…that’s for sure. Potato chip prices in December 2023 were 5% higher than the year before. Labor and packaging are a big part of the reason. Wells Fargo suggests this might be a good year to try alternative (store) labels for a change.

Tortilla chips

Pivoting from Ruffles to chips and dip isn’t going to help. Tortilla chips are 6% higher than a year ago, largely due to the food supply disruption of the past few years.

Salsa

If you’re making your own, you should be okay, but prepackaged salsa costs 3% more than it did a year ago. Once again, Wells Fargo suggests trying a different brand this year. “Often times, store brands and local producers are more apt to offer a value for the Super Bowl shopper,” it wrote.

Avocado dip/Guacamole

One bright spot for the crunchy snack fan is avocado dip. Prices are up just 1% from a year ago, as supplies grew in that time, particularly in Mexico.

Beer

As more and more people adopt alcohol-free lifestyles, beer prices have remained fairly…well, flat. The price of beer is up just 0.7% in the past year, with the average pint costing $1.75.

Soft drinks

Soda, on the other hand, is up 4.8% (for canned drinks) from the end of 2022, in part because more people are opting for alternative beverages. Buying a two-liter bottle could save you some cash, though, as those prices are down 0.8%. (Aluminum prices have also impacted the beer industry since the start of the pandemic.)

Since the arrival of COVID in 2020, a 12-ounce can of soda has seen overall price increases of 57%, while two-liter bottles are up 33%.

Beef

Planning to make meatballs or grill some steaks for the game? Brace yourself. The price of sirloin steak is up 2.3% from a year ago, while a pound of ground beef is up nearly 12%. Prices are off their highs, but record-low cattle numbers are still impacting the industry.

Shrimp

Shrimp might not be the go-to Super Bowl party snack for some people, but it might be worth exploring this year. Prices are down 6.4% from early 2023. Crustaceans could be the sneak play that gets people talking at your party.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Data centers could help determine who wins the next war, and a shortage of compute would be ‘catastrophic,’ retired general says
AIMilitary
Data centers could help determine who wins the next war, and a shortage of compute would be ‘catastrophic,’ retired general says
By Jason MaMay 31, 2026
54 minutes ago
Financial markets are losing the security blanket that’s bailed them out of trouble so many times, top economist warns 
EconomyMarkets
Financial markets are losing the security blanket that’s bailed them out of trouble so many times, top economist warns 
By Jason MaMay 31, 2026
3 hours ago
AI will make the ‘tech bro’ class even richer, Nobel laureate Joe Stiglitz says, just as it can take your job
AIJobs
AI will make the ‘tech bro’ class even richer, Nobel laureate Joe Stiglitz says, just as it can take your job
By Catherina GioinoMay 31, 2026
4 hours ago
peter thiel
AIskills
Forget the STEM safety net. Peter Thiel warns AI is a bigger threat to technical roles than to creative thinkers
By Jake AngeloMay 31, 2026
4 hours ago
Hegseth seeks to convince allies U.S. should stay quiet on Taiwan
AsiaChina
Hegseth seeks to convince allies U.S. should stay quiet on Taiwan
By Josh Xiao, Philip J. Heijmans and BloombergMay 31, 2026
5 hours ago
Allison Danielsen is CEO, Tallo.
CommentaryCareers
My wrist injury derailed my college plans. It’s why I’m a CEO today
By Allison DanielsenMay 31, 2026
8 hours ago

Most Popular

I wrote that Boomers were choking America’s economy. Their responses to me were revealing
Personal Finance
I wrote that Boomers were choking America’s economy. Their responses to me were revealing
By Nick LichtenbergMay 31, 2026
10 hours ago
U.S. says deals with Iran for safe Hormuz transit are prohibited
Politics
U.S. says deals with Iran for safe Hormuz transit are prohibited
By Jack Wittels and BloombergMay 30, 2026
1 day ago
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
Law
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
By Collin Binkley and The Associated PressMay 30, 2026
24 hours ago
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
Innovation
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
By Jason MaMay 30, 2026
1 day ago
Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
Economy
Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
By Shawn TullyMay 30, 2026
2 days ago
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
Future of Work
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
By Marco Quiroz-GutierrezMay 30, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.