• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The CoinsBitcoin

Bitcoin approaches $38,000 and Ethereum crosses $2,000 as ETF fever continues to buoy the crypto market

By
Ben Weiss
Ben Weiss
Crypto Reporter
Down Arrow Button Icon
November 9, 2023, 11:55 AM ET
Bitcoin reached an 18-month high on Thursday during an especially volatile period in the crypto markets.
Bitcoin reached an 18-month high on Thursday during an especially volatile period in the crypto markets.Illustration by Fortune

The world’s largest cryptocurrency by market capitalization continued to push past year-long highs, as Bitcoin approached $38,000 late Thursday morning, an approximately 7% increase in the past 24 hours, according to data from CoinGecko. Its peak of $37,935 was the highest the coin has reached in more than 18 months.

Recommended Video

Ether, the token for the Ethereum blockchain and second-largest cryptocurrency by market capitalization, was also up, crossing the $2,000 mark for the first time since July on the back of an 8% day-over-day price upswing.

The market capitalization for all cryptocurrencies increased approximately 5.4% day-over-day to $1.45 trillion, as some of the other largest coins on the market saw large gains as of Thursday morning, including Cardano (8.2%), Solana (9.9%), and Chainlink (12.7%). The movements in the crypto markets far outpaced the stock indices, with the NASDAQ and S&P 500 basically flat over the past 24 hours.

Bitcoin’s recent upswing is mainly due to “optimism around a near-term spot Bitcoin ETF approval and a resulting short-squeeze,” Brian Rudick, a senior strategist at crypto trading firm GSR, told Fortune, referring to a Bitcoin-based financial product that traditional investors can trade. And on Thursday morning, BlackRock registered the name “iShares Ethereum Trust” in Delaware, an indication “that it is likely to file a spot ether ETF application soon,” he added.

David Lawant, head of research at crypto brokerage and trading platform FalconX, echoed Rudick’s assessment. Bitcoin “continues to perform well as the market focuses on the U.S. spot ETF approval process,” he told Fortune, adding that the “big star of the day” has been Ethereum, following news of BlackRock’s registration of the “iShares Ethereum Trust” name.

https://datawrapper.dwcdn.net/ToPGM/2/

The rapid rise in the prices of major cryptocurrencies continues a month-long rally in the digital assets market. The total market capitalization for all cryptocurrencies has rocketed about 30% since Oct. 9, rising alongside optimism over the likely approval of a spot Bitcoin ETF, or exchange-traded fund.

Traditional investors, who manage trillions of dollars in capital, are largely constrained by the investment products available on portfolio management platforms like Vanguard or TD Ameritrade. If the Securities and Exchange Commission were to approve a spot Bitcoin ETF, which lets traditional investors trade on current Bitcoin prices, crypto industry boosters are betting that tremendous amounts of capital would flow into the Bitcoin—and crypto—markets.

While the industry has repeatedly tried and failed to convince the SEC to approve a spot Bitcoin ETF, BlackRock, the largest asset manager in the world, filed an application for its own spot Bitcoin ETF in June. Since then, the crypto markets have rallied, and other financial institutions have filed their own ETF applications, hoping to cash in if the SEC were to approve the application from BlackRock, which has a sterling record of past ETF approvals.

And starting Thursday, a brief period for the SEC to approve a spot Bitcoin ETF opened, according to Bloomberg Intelligence analysts, who believe that, even if approvals don’t come in November, there is a 90% chance of approval by January.

“There is significant hype surrounding the recent comments from Bloomberg regarding the ETF ‘window,'” James Butterfill, head of research at CoinShares, told Fortune. “Admittedly, it is always a little worrying when prices rise so sharply. That said, as we enter into this new bull market, it is worth reflecting on the point that we remain well below the all-time-highs seen in 2021.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Ben WeissCrypto Reporter
LinkedIn iconTwitter icon

Ben Weiss is a crypto reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in The Coins

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in The Coins

A picture of Bitcoins
The CoinsCryptocurrency
The crypto market may be out of gas as Bitcoin dips under $100k and altcoins plummet
By Carlos GarciaNovember 6, 2025
1 month ago
Brad Garlinghouse smiles at the camera.
The CoinsVenture Capital
Ripple says Fortress, Citadel Securities invest $500 million
By Emily Mason and BloombergNovember 5, 2025
1 month ago
A man in a black hoodie and glasses is speaking
The CoinsCryptocurrency
Altcoin giant Animoca Brands aims to go public next year, listing will test investor appetite for exotic crypto assets
By Carlos GarciaNovember 4, 2025
1 month ago
A man tries to pull a coin with a BTC logo up a mountain.
The CoinsBitcoin
Crypto’s big ‘Uptober’ ends with a whimper, Bitcoin down 4%
By Carlos Garcia and Ben WeissOctober 31, 2025
2 months ago
Two men are looking at monitors while trading
The CoinsCryptocurrency
Crypto’s second wave of ETFs arrives, investors snap up new Solana offering
By Carlos GarciaOctober 31, 2025
2 months ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
2 months ago

Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
1 day ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
2 days ago
placeholder alt text
C-Suite
Red Lobster CEO Damola Adamolekun says the key to being a better leader is being a better person: ‘Leadership is self-improvement’
By Sydney LakeDecember 17, 2025
1 day ago
placeholder alt text
AI
Amazon CEO Andy Jassy announces departure of AI exec Rohit Prasad in leadership shake-up
By Sharon GoldmanDecember 17, 2025
1 day ago
placeholder alt text
Success
Britain’s defense chief calls on Gen Z grads leaving university to skip corporate jobs and join the military as war with Russia becomes a growing risk
By Emma BurleighDecember 17, 2025
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.