• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

The publishing industry is lining up to dunk on crypto

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
August 21, 2023, 10:03 AM ET
“Number Go Up” and “Easy Money” offer utter disdain for the crypto industry.
“Number Go Up” and “Easy Money” offer utter disdain for the crypto industry.Jeff John Roberts
Add Fortune on Google for similar content.

During an otherwise slow news week, CoinDesk published an essay with the clever title “The End of the End of Crypto” that underscored how, though crypto has been pronounced dead many times over the years, it persists nonetheless. The topic feels timely, especially at a time when the publishing industry is in the midst of cashing in on the latest downturn with a spate of titles that ridicule the gross folly and excesses of the 2021 bubble.

Those titles include Easy Money and the soon-to-be released Number Go Up, which features archcriminal Sam Bankman-Fried on its cover. Soon, they will be joined by Michael Lewis’s Going Infinite, which is based on the star author’s monthslong access to Bankman-Fried and reportedly began in the same vein as Flash Boys and The Big Short—tales of iconoclasts brave enough to buck the conventional wisdom of the financial industry—but was then revised in the wake of the FTX founder’s spectacular downfall.

Fortune will provide proper reviews of the three titles in coming weeks, but for now it’s worth noting that, based on a partial read of the first two, they offer utter disdain for the crypto industry and everyone involved in it. This is not unreasonable. Given recent history, it really is hard to imagine an industry that has fueled more egregious scams or that is populated with more awful, unlikable people whose favorite retort to skeptics was “have fun staying poor.” And even here at Fortune Crypto, it’s often felt our reporting duties have shifted from technology and economics to the criminal justice system.

All of this suggests that the “end of crypto” has arrived for real this time, and that anyone involved in the industry should fold their cards and pivot toward A.I. or pickleball or whatever. My take, unsurprisingly, is the same one I’ve made before: Avoid using current events to make final pronouncements on crypto one way or the other. Just as it was folly to cite $69,000 Bitcoin as proof we were on the cusp of a new age of blockchain-based utopia, it’s silly to dismiss the entire crypto industry as the province of hucksters and scammers.

The reality is that Bitcoin is nearly 15 years old and has established itself as a permanent currency that is more valuable than the ones created by many nation states. Meanwhile, recent improvements in Ethereum show the dream of a decentralized global computing system is more alive than ever. At the same time, the crypto industry continues to foster innovative advances in computer science and privacy. None of this is going to go away in response to adverse publicity.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

A new startup, Dinari, backed by Susquehanna and Balaji Srinivasan, registered as a broker dealer and a transfer agent as part of a bid to sell tokenized versions of big-name stocks like Disney and Tesla. (Bloomberg) 

Coinbase’s offshore derivatives exchange is gaining traction, with daily volume near $300 million last week, though it’s unclear for now how much this could help the firm’s bottom line. (The Block)

London-based credit card processor Checkout cut off Binance, once its largest customer, amid growing scrutiny from regulators. (Forbes)

Litecoin, XRP, and Bitcoin Cash were among the cryptocurrencies hit hardest during last week’s big selloff. (Fortune)

A media outlet told ChatGPT to invest $20,000 in crypto, resulting in the A.I. program making a modest return from its strategy of 40% Bitcoin, 40% Ethereum, and 20% alts. (Yahoo Finance) 

MEME O’ THE MOMENT

How it’s going:

This is the web version of Fortune Crypto, a daily newsletter. Sign up here to get it delivered free to your inbox.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Google’s Ruth Porat takes a rosy view of AI’s impact on communities: ‘This is a job creator’
NewslettersMPW Daily
Google’s Ruth Porat takes a rosy view of AI’s impact on communities: ‘This is a job creator’
By Emma HinchliffeJune 18, 2026
3 days ago
Man pushing AI in a cart upwards.
NewslettersEye on AI
AI’s free-for-all era may be coming to an end—as companies start counting the cost
By Beatrice NolanJune 18, 2026
3 days ago
Kevin Warsh’s hawkish tone: What CEOs need to know about rates today
NewslettersCEO Daily
Kevin Warsh’s hawkish tone: What CEOs need to know about rates today
By Diane BradyJune 18, 2026
3 days ago
Whatnot is worth $11.5 billion—and its sellers just hit one billion orders
NewslettersTerm Sheet
Whatnot is worth $11.5 billion—and its sellers just hit one billion orders
By Allie GarfinkleJune 18, 2026
3 days ago
France's President Emmanuel Macron (center) with Salesforce CEO Marc Benioff (left) and Anthropic CEO Dario Amodei (right) at a working lunch meeting at the G7 summit in Evian, France, on June 17, 2026.(Photo: Ludovic Marin/AFP/Getty Images)
NewslettersFortune Tech
AI chiefs call for regulation collaboration at the G7 summit
By Andrew NuscaJune 18, 2026
3 days ago
Brinker’s CIO spent years rebuilding restaurant tech. Now, the Chili’s operator is ready to explore more AI
NewslettersCIO Intelligence
Brinker’s CIO spent years rebuilding restaurant tech. Now, the Chili’s operator is ready to explore more AI
By John KellJune 17, 2026
4 days ago

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeJune 19, 2026
2 days ago
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
Health
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
By Ali Swenson, Amelia Thomson-Deveaux and The Associated PressJune 20, 2026
15 hours ago
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
Success
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
By Preston ForeJune 20, 2026
20 hours ago
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
Economy
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
By Tristan BoveJune 20, 2026
23 hours ago
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
Economy
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
By Jason MaJune 20, 2026
10 hours ago
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Success
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
By Preston ForeJune 17, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.