• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
CommentaryCryptocurrency

‘Staking’ as a disservice—how crypto marketers ruin it for everyone

By
Kathleen Breitman
Kathleen Breitman
Down Arrow Button Icon
By
Kathleen Breitman
Kathleen Breitman
Down Arrow Button Icon
March 16, 2023, 11:54 AM ET
Tezos cofounder Kathleen Breitman speaks at Web Summit 2022 in Lisbon.
Tezos cofounder Kathleen Breitman speaks at Web Summit 2022 in Lisbon.Piaras Ó Mídheach—Sportsfile for Web Summit/Getty Images

The cryptocurrency exchange Kraken made big news last month when it announced a groundbreaking settlement with the Securities and Exchange Commission, shutting down the firm’s “staking-as-a-service” business in the U.S. and paying a $30 million settlement.

The news came as a jolt, in part because of the reputation of the defendant. Kraken is one of the more responsible actors in an industry characterized by reckless business practices. But a bigger shock came in the form of the SEC’s interpretation of “staking.”

To technologists, staking has a straightforward definition based on its purpose in a cryptocurrency network. In proof-of-stake consensus mechanisms, networks are secured by actors running specialized software who are typically required to put funds “at stake” to deter them from acting maliciously. Under this incentive scheme, funds are destroyed (“slashed”) by the network if a participant acts dishonestly. Staking refers to using one’s funds to participate in the security of a decentralized cryptocurrency network by running software—rather than burning electricity, like in a proof-of-work consensus chain.

Staking by exchanges, as pioneered by Coinbase, involves a service-based approach. This is where the practice should have begun and ended—exchanges could act as savvier participants to secure a blockchain network on behalf of some token holders, passing along to them any rewards accrued in the process. On the Tezos platform, Coinbase acts as a delegate for token holders to assign rights to validate and vote on the blockchain. Coinbase makes money by taking a portion of the rewards accrued by running software on their customer’s behalf. This is a modest but consistent revenue steam, and an easy option for less-technical token holders to participate in the Tezos network.

At the peak of the 2020 speculative frenzy, known as “DeFi summer,” however, the definition of staking as a technical practice—a security-ensuring mechanism for a network paired with a small incentive structure—morphed into a catchall phrase to describe everything from risky lending practices to providing liquidity to decentralized exchanges. Some even began invoking staking to describe the “returns” for Ponzi-esque projects like the Terra protocol. The upshot is that many protocols and tokens no longer employ “staking” to describe securing a network, but rather as a marketing term for a dodgy reward system for new users. This has led to many crypto participants, especially less sophisticated ones, conflating “yields” and “stakes” and believing that staking implies double- or triple-digit returns on recently minted tokens.

As Sam Bankman-Fried described in his now-infamous money box analogy, this “weird box staking thing starts out as just this sort of like side show to the bigger story of we’re gonna change the world with the protocol that we just built.” It’s no surprise, given Bankman-Fried’s history with the disgraced FTX exchange, that the “weird box staking thing” propping up crypto markets in 2020 and 2021 proved to be unsustainable.

This is why we can’t have nice things.

Conflating securing a network with marketing a token through the common use of “staking” is a microcosm of what’s plagued the industry rhetorically for the last decade. In blurring the lines between activities like lending, token distribution, Ponzi economics, and…technical security, “staking” now means nothing at all. Like all security measures, the concept was at its best when it was boring. 

Once, there was a rhetorical distinction between the creation of tokens for network security and the creation of tokens as a distribution strategy to promote a new project. Unfortunately, too many projects appropriated the language of network security to describe a distribution scheme that would create good feelings through unsustainably high yields for early participants. While the market capitalization of the industry expanded, nobody felt the need to clarify these two radically different activities. Now that numbers have gone down, the folks who succumbed to peer pressure have started to watch their chickens come home to roost. (My guess is that “stablecoins” will be the next meaningless word to invite scrutiny from regulators.)

A call for precise language in the cryptocurrency space has always felt like a shout into the void. The recent “staking-as-a-service” settlement feels like validation of that lament, and it will be far from the last.

Kathleen Breitman is a cofounder of Tezos. The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. Sign up today.
About the Author
By Kathleen Breitman
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

mossadegh
CommentaryMiddle East
One key difference on America and Iran, then and now: the CIA had a plan for what would happen in 1953
By Gregory F. Treverton and The ConversationMarch 4, 2026
14 hours ago
altman
Commentarydisruption
Sam Altman, Jensen Huang and the other AI kingpins only have themselves to blame for the scare rippling through the economy right now
By Kevin ManeyMarch 4, 2026
22 hours ago
wong
CommentaryLegal
Legal AI is splitting in two—and most people miss the difference
By David WongMarch 4, 2026
23 hours ago
cuban
CommentaryDrugs
Trump promised lower drug prices. Here’s how Congress virtually guaranteed the opposite
By Tony LoSassoMarch 4, 2026
23 hours ago
gen z
Commentarytourism
Millennials invented the experience economy and Gen Z is reinventing travel itself
By Nick FilatovMarch 4, 2026
23 hours ago
wolfgang
CommentaryLeadership
Europe doesn’t lack tech talent. Its leaders lack execution
By Wolfgang OelsMarch 3, 2026
2 days ago

Most Popular

placeholder alt text
Health
Palantir and other tech companies are stocking offices with tobacco products to increase worker productivity
By Catherina GioinoMarch 4, 2026
24 hours ago
placeholder alt text
Real Estate
Meet a burned out 28-year-old who pays $168 a month in China's faux Venice to retire early from her Shanghai finance gig
By Albee Zhang and The Associated PressMarch 2, 2026
3 days ago
placeholder alt text
Cybersecurity
Cities join Amazon in cutting ties with license-plate reader Flock following Ring's Super Bowl ad—that Flock 'didn't have anything to do with'
By Catherina GioinoMarch 3, 2026
2 days ago
placeholder alt text
Success
Uber CEO says his ‘really demanding’ work culture includes expecting employees to answer his emails over the weekend: ‘Don’t come here if you want to coast’
By Emma BurleighMarch 4, 2026
15 hours ago
placeholder alt text
Personal Finance
Current price of gold as of March 3, 2026
By Danny BakstMarch 3, 2026
2 days ago
placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.