• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The LedgerRolex

The latest victim of the crypto downturn: Luxury watches

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
July 29, 2022, 12:27 PM ET
luxury watches
The prices of luxury watches are dropping in tune with the crypto downturn, online watch trading platform Chrono24 told Bloomberg.Emily Macinnes—Bloomberg via Getty Images

The fallout from the crypto downturn is reaching into some unexpected corners—including the sale of the luxury watches favored by high rolling crypto traders.

Due to the recent “crypto winter,” in which the market’s total value shrink from $3 trillion to temporarily less than a trillion dollars, there’s a mismatch between the supply of trophy watches and wrists to wear them.

That’s according to online watch trading platform Chrono24, which told Bloomberg that crypto prices falling “has directly impacted pricing of luxury watches from brands like Rolex and Patek Philippe,” Chrono24 said in a statement to Bloomberg.

Patek Philippe Nautilus Watch
Prices of luxury watches like the Patek Philippe Nautilus have dropped along with the recent crypto downturn, online watch trading platform Chrono24 told Bloomberg.
Leon Neal—Getty Images

What was once a high-flying secondary market for luxe watches has been grounded just as the prices of Bitcoin and Ether trade about 65% lower than their highs last November, despite a recent uptick.

During the latest crypto bull market, which peaked around November 10, there was a jump in the prices of luxury timepieces like the Rolex Daytona and Patek Philippe Nautilus 5711A.

Chrono24 told Bloomberg that the price of a Patek Philippe Nautilus 5711A, which costs about $35,000 retail, jumped to $240,000 in the first quarter. Now, the price of the watch has fallen to $190,000.

At the same time, a company executive added that the company’s trading volumes increased 50% in the first half of the year. Chrono24 expects sales to increase on the site in the latter half of the year.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in The Ledger

CommentaryEndorsements
Keeping up with the SEC: Here’s what Kim Kardashian and your financial adviser have in common
By Michael BoeseNovember 29, 2022
3 years ago
FinanceFTX
Crypto lender BlockFi files for bankruptcy after FTX implosion
By Chris MorrisNovember 28, 2022
3 years ago
The LedgerFlorida
New York bans new crypto mining power plants—for now
By The Associated PressNovember 23, 2022
3 years ago
The LedgerFTX
Sam Bankman-Fried gives most detailed explanation yet about FTX’s collapse in letter to staff while still claiming ignorance of wrongdoing
By Joanna Ossinger and BloombergNovember 22, 2022
3 years ago
The LedgerCryptocurrency
Crypto brokerage Genesis said to be warning investors it may declare bankruptcy if it can’t raise at least $1 billion
By Lydia Beyoud, Sonali Basak, Vildana Hajric, Muyao Shen and BloombergNovember 22, 2022
3 years ago
The LedgerFTX
New FTX CEO hired to clean up Sam Bankman-Fried’s mess is being paid $1,300 an hour
By Jack Schickler and CoinDeskNovember 21, 2022
3 years ago

Most Popular

placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.