Indie R&B is not an oxymoronR&B has been the last vestige of major label domination, but indie artists are breaking through.
Libraries are branching out into digitalIndependent record label Ghostly International has teamed up with the Ann Arbor District Library to stream and download its catalog to cardholders. Is this a way for libraries and the record industry to survive? FORTUNE — The Ann Arbor, Mich.-based independent record label Ghostly International is no stranger to quirky licensing deals. Recently they’ve collaborated […]
10 great moments in Kiss marketingOn the 40th anniversary of the release of the band's debut album, here's a look back at its marketing influence.
Spilling secrets via the social webA number of apps and sites -- from Whisper to Snapchat -- are letting people let it all out without using real names. Is everything old new again?
Fast cars and furious dataHow NASCAR is using social listening technology to bolster its brand.- Music DIY goes digitalPlatforms like Shoutabl and CASHmusic are helping even the most numbers-averse musicians manage their online marketing in one place.
Listen to the brandScion, Mountain Dew, and Adult Swim are just some of the consumer brands launching record labels. One catch: the music's free.
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