• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Photo of Sasha Rogelberg
Twitter iconLinkedIn icon
Photo of Sasha Rogelberg

Sasha Rogelberg

Twitter iconLinkedIn icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Nestle CEO Mark Schneider
Retail
Nestlé’s new foods are getting Ozempified, with slashed portions priced specifically for those on weight-loss drugs
By Sasha RogelbergMay 21, 2024
Pepsi Chief Marketing Officer Todd Kaplan stands on stage with a big Pepsi logo in the background.
Retail
How one company justified a million-dollar logo redesign inspired by the Mona Lisa—and moved just two wavy lines: ‘Surely this is satire’
By Sasha RogelbergMay 19, 2024
An older Walmart shopper in a red jumpsuit and sunglasses pushes a shopping cart down an aisle.
Retail
Walmart is nabbing Target’s ‘Tar-jay’ rep and Amazon’s delivery crowd as even the wealthy flock to the retail giant
By Sasha RogelbergMay 16, 2024
Nike CEO John Donahoe walks out of a black car and closes the door.
Retail
Converse layoffs are the latest casualties of Nike’s $2 billion do-or-die plan to get back on its feet
By Sasha RogelbergMay 15, 2024
A group of men in suits, including the CEOS of United, Delta, and American Airlines sit at a long table.
Finance
Airlines snap and sue the U.S. Transportation Department over mandated fee disclosures: ‘A bad solution in search of a problem’
By Sasha RogelbergMay 14, 2024
A group of three young people with paper McDonald's bags stand outside a McDonald's chain.
Retail
McDonald’s may be willing to lose money on $5 meal deals if it means winning back disgruntled cash-strapped customers
By Sasha RogelbergMay 14, 2024
A group of men cheer on the trader floor of the NYSE in front of a green and white "Sweetgreen" sign.
Retail
Sweetgreen beats ‘sad desk salad’ vibes to soar above fast-food competitors. It can thank fancy foods, high prices—and robots
By Sasha RogelbergMay 13, 2024
Torstein Hagen is wearing a blue shirt and grey suit.
Success
Meet the 81-year-old CEO who built a $10.4 billion luxury cruise line tailored just for baby boomers: ‘They’re the richest group we have around’
By Sasha RogelbergMay 12, 2024
David Baszucki is standing on stage with a patterned blue screen behind him.
Lifestyle
Even after cramming its video game with Walmart ads and billboards, Roblox struggles to tap into the wallets of extremely online Gen Alpha
By Sasha RogelbergMay 9, 2024
A customer is holding a paper plate in one hand and a large cup of Charged Lemonade in the other.
Retail
Panera is ditching its Charged Lemonade after 2 customers died—but Gen Z is still thirsting for dangerous snacks and drinks
By Sasha RogelbergMay 8, 2024
A woman is leaning over to whisper something to Sam Salehpour and is covering a microphone in front of him with her hand.
Success
Boeing changes its tune on whistleblowers after retaliation allegations and deaths, says it will ‘celebrate’ latest employee who spoke out
By Sasha RogelbergMay 7, 2024
Shoppers look at clothing on display at Target.
Retail
Target treks off the beaten path amid sales slump—by selling its own-brand products at other retailers
By Sasha RogelbergMay 6, 2024
A man in a white mask and orange hoodie cleans a window with a big SHEIN sign above it.
Retail
E-commerce is witnessing the Amazon-ification of Shein, as the fast-fashion behemoth woos skincare and toy brands
By Sasha RogelbergMay 5, 2024
Cody Rigsby
Retail
Peloton, the fallen fitness unicorn, faces a harsh truth despite its shiny new deal with Hyatt hotels: ‘I don’t think they thought [about] what was going to happen post-pandemic’
By Sasha RogelbergMay 1, 2024
James Quincey is wearing a black coat over a dress shirt and gesturing as he speaks.
Retail
Coca-Cola only sold 1% more drinks last quarter, but it raised prices 13%. Its CEO said it has ‘the right strategies’ for sustained success
By Sasha RogelbergApril 30, 2024
1...
  • 41
  • 42
  • 43
  • 44
  • 45
...48
Most Popular
Economy
Amazon workers on food stamps have tripled despite its record revenue—and it’s just the latest evidence of the new economy of shrinking labor sharesplaceholder alt text
By Sasha RogelbergSeptember 13, 2026
Law
Former CIA official found with $40 million in gold bars for 'work-related expenses' reaches tentative plea deal placeholder alt text
By The Associated PressSeptember 12, 2026
Economy
The trade deficit with Canada that's upset Trump so much is due to crude the U.S. buys at a discount for the Midwest. 'It’s the only oil they can use'placeholder alt text
By Paul Wiseman and The Associated PressSeptember 12, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.