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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

a woman carrying a shopping bag
Personal FinanceEuropeans are falling behind when it comes to creating wealth—but there are a handful of places defying the trend
By Prarthana PrakashMarch 12, 2025
Fernando Fernandez
LeadershipUnilever’s new CEO wants to make the Dove soap maker popular with influencers as a ‘machine of content creation’
By Prarthana PrakashMarch 11, 2025
A store attendant takes a bottle of Champagne from a refrigerated display cabinet
PoliticsU.S. tariffs threaten to put European delicacies, from Champagne to Parmigiano, out of Americans’ reach, conjuring a 1960s throwback
By Prarthana PrakashMarch 10, 2025
elderly people around a table
LifestyleHow a Copenhagen housing project by a $23 billion Novo-backed firm is rethinking big-city challenges like loneliness and access to sunlight
By Prarthana PrakashMarch 9, 2025
Power Players: Meet the women reshaping 10 key European industries
SuccessPower Players: Meet the women reshaping 10 key European industries
By Prarthana Prakash, Aslesha Mehta and Fortune EditorsMarch 8, 2025
people outside a LV store
RetailLouis Vuitton plans to foray into prestige cosmetics to win back aspirational shoppers, taking a page from its luxury rivals
By Prarthana PrakashMarch 5, 2025
Large crowd in a stadium cheering and waving the flag of Great Britain
PoliticsTrump’s return sends record number of Americans looking to ‘upgrade to citizenship’ in the U.K.
By Prarthana PrakashMarch 4, 2025
Miuccia Prada at the 2023 Met Gala in New York City.
RetailPrada heiress who took the fashion label to new highs with Miu Miu, is eyeing Versace—but she won’t be the only one
By Prarthana PrakashFebruary 28, 2025
leena nair smiling at a table
SuccessCEO Leena Nair traveled 48 hours cross-country to do an MBA that launched her career. Now, she leads one of the world’s biggest fashion houses
By Prarthana PrakashFebruary 28, 2025
Mark Read, CEO of WPP.
FinanceWPP stock slumps 15% as ad spending takes a back seat, pushing 2024 revenues down
By Prarthana PrakashFebruary 27, 2025
Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
LeadershipSwatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
By Prarthana PrakashFebruary 26, 2025
hein schumacher
LeadershipUnilever bets on ‘maverick’ new CEO to accelerate shake-up, ousting Hein Schumacher
By Prarthana PrakashFebruary 25, 2025
people walking outside hermes store
RetailHermès’s stunning success raises the question: What’s everyone else in luxury doing wrong?
By Prarthana PrakashFebruary 14, 2025
unilever ceo
RetailUnilever warns of a ‘subdued’ start to 2025 as ice cream triple listing looms, knocking investor confidence
By Prarthana PrakashFebruary 13, 2025
bottles of heineken and amstel
RetailHeineken’s blockbuster results driven by premium beer and 0.0 drinks as European stocks reach record high
By Prarthana PrakashFebruary 12, 2025
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Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ placeholder alt text
By Preston ForeMay 19, 2026
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'placeholder alt text
By Preston ForeMay 20, 2026
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympicsplaceholder alt text
By Mike Householder and The Associated PressMay 17, 2026
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