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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

a woman sitting by a window sill and looking outside
LifestyleU.K. millennials and Gen Z labeled ‘Guppies’ because they’re ‘giving up on property’—they mostly live with mum and dad
By Prarthana PrakashAugust 10, 2023
U.K. government official John Glen
LifestyleFearing a repeat of Bud Light, U.K. government tells business leaders to stay away from politics and ‘woke’ culture wars
By Prarthana PrakashAugust 9, 2023
A logo of TSMC
TechGermany is copying Biden’s CHIPS act with massive factory subsidies—and it’s paying off
By Prarthana PrakashAugust 8, 2023
Side view of UniCredit bank tower and the rest of the city
FinanceItaly’s new affordable housing weapon is a 40% windfall tax on banks
By Prarthana PrakashAugust 8, 2023
A person holding euro notes
LifestyleAustrians are so worried their colorful cash might die out they’re trying to enshrine its use as a constitutional right
By Prarthana PrakashAugust 7, 2023
A picture of Sherard Cowper-Coles
PoliticsTop HSBC boss calls the U.K. ‘weak’ for taking sides with the U.S. against China
By Prarthana PrakashAugust 7, 2023
a picture of Tufan Erginbilgic
EuropeRolls-Royce CEO called the company a ‘burning platform’ in need of saving—it just reported bumper profits
By Prarthana PrakashAugust 4, 2023
Cartons of Bud Light and other brands of beer
RetailBud Light boycott over Dylan Mulvaney trans ad spot has already cost parent AB InBev $400 million
By Prarthana PrakashAugust 4, 2023
Itsu outdoor sign logo seen in central London
RetailPret A Manger founder and Itsu CEO wants people to stop complaining about high interest rates like it’s ‘the end of the world’
By Prarthana PrakashAugust 3, 2023
People walking against tall buildings in London
EuropeLondon knocked out of Fortune Global 500’s top 5 cities for the first time in 5 years—and experts warn it may struggle to come back
By Prarthana PrakashAugust 3, 2023
A Latte is poured into a branded Costa Coffee mug
RetailBritain’s largest coffee chain is facing a boycott over its illustration of a transgender person
By Prarthana PrakashAugust 2, 2023
A picture of Richard Branson on a phone screen against Virgin Galactic's logo
TechBillionaire Richard Branson’s Virgin Galactic saw a 400% jump in revenue, thanks to its space flights and ‘membership fees’ for astronauts-to-be
By Prarthana PrakashAugust 2, 2023
a Domino's Pizza.
RetailHigh inflation won’t stop people ordering pizza. Domino’s U.K. expects annual profits to beat forecasts after delivering tasty first-half results
By Prarthana PrakashAugust 1, 2023
A picture of Dolf van den Brink
EuropeBud Light rival Heineken says businesses need to ‘stand for their values’ in the wake of AB InBev’s transgender row
By Prarthana PrakashAugust 1, 2023
A picture of Allison Kirkby
TechTelecoms giant BT appoints first female CEO in its history. Her priority will be clearing out almost 55,000 staff
By Prarthana PrakashJuly 31, 2023
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